New Mobile App RTB “Marketplace Report” Provides Global Industry Insights and Trends in Real-Time Buying and Selling

  New Mobile App RTB “Marketplace Report” Provides Global Industry Insights
  and Trends in Real-Time Buying and Selling

  Rubicon Project – Which Has Passed Google to Consistently Demonstrate the
Greatest Audience Reach of Any Digital Advertising Company – Gives Public the
         Fullest Available Look at the Automated Marketplace for Free

Business Wire

LOS ANGELES -- February 22, 2013

Rubicon Project, the leading advertising automation company, today announced
another industry-first – the Marketplace Report mobile application. This
innovative report is the world's first mobile app to provide free insights
into the real-time bidding (RTB) global buying and selling trends of an
industry-leading advertising marketplace.It is available today as a free
download in the Apple App Store for iPad and iPhone. Later this month, the
Android and Kindle Fire versions of the Marketplace Report will be released in
the Google Play Store and Kindle Fire Apps Store.

“Launched in September 2012, the original Marketplace Report was created to
reveal the top global buying and selling activities transacted across the
Rubicon Project Marketplace on a monthly, quarterly and annual basis,” said
Helen Jen, Director of Product Marketing. “In anticipation of releasing our
annual metrics, we designed an interactive mobile application that will serve
as a new platform for providing up-to-date insights through data
visualization. The app will highlight current lists such as the top five
advertising categories by spend and the top five publisher verticals by
revenue. The app will also show overall advertising spend and value shifts
over a monthly and quarterly basis for various countries.”

Since passing Google in August, Rubicon has consistently demonstrated the
greatest audience reach of any digital advertising company, as measured by
comScore. REVV, Rubicon's advertising automation platform, is used by more
than 500 of the world's top publishers – including Time Inc., The Wall Street
Journal and the Tribune Company –to transact business with more than 100,000
advertisers across a massive marketplace that powers more than 2 Trillion
annual impressions. The Marketplace Report, then, gives the fullest available
look at the automated marketplace.

“We have seen an increasing desire from our customers and partners to gain
insights into the Rubicon Marketplace to help inform their advertising
strategies,” said Steven Hartman, Rubicon Project VP of Marketing. “We believe
that making these global insights free to the world will help buyers and
sellers find even more profitable opportunities amongst themselves not seen
before.”

Among the features of the Marketplace Report application:

  *Global and country reports for United States, Australia, Canada, France
    and the United Kingdom, including the top five global advertising
    categories by spend; and the top five publisher verticals by revenue,
    impressions, and eCPM
  *Consistently updated monthly and quarterly data feeds
  *Beautifully designed charts with multiple filter options and interactivity
  *Report sharing via email

The Marketplace Report app is available for download via the Apple App Store.
For more information about this app, please visit:
http://rubiconproject.com/marketplaceapp.

This story first appeared in MediaPost.

About The Rubicon Project

The Rubicon Project® is the leading technology company automating the buying
and selling of advertising globally. REVV®, the industry’s largest independent
technology platform is used by more than 500 of the world’s premium publishers
to transact with more than 100,000 advertisers. REVV’s automation technologies
and optimization algorithms allow buyers and sellers to conduct their business
at global scale in a brand-safe marketplace where billions of transactions
occur every single day. To learn more, visitwww.rubiconproject.com.

Contact:

Rubicon Project
Bill Brazell, 917-445-7316
bbrazell@witstrategy.com