Piaget, Jameson® Irish Whiskey, Lincoln, T-Mobile® And IFC To Serve As Premier Sponsors Of The 2013 Film Independent Spirit

Piaget, Jameson® Irish Whiskey, Lincoln, T-Mobile® And IFC To Serve As Premier
             Sponsors Of The 2013 Film Independent Spirit Awards

Principal Sponsors Include Stella Artois and the newly arrived Windows Phone

Premiere broadcast to air exclusively on IFC on Saturday, February 23 at 10:00
pm ET/PT

PR Newswire

LOS ANGELES, Feb. 22, 2013

LOS ANGELES, Feb. 22, 2013 /PRNewswire/ -- Film Independent, the nonprofit
arts organization that also produces the Spirit Awards, the Film Independent
at LACMA Film Series and Los Angeles Film Festival, announced its sponsors for
the 2013 Film Independent Spirit Awards, which will be held in a tent at Santa
Monica beach on Saturday, February 23, 2013. Piaget is a Premier Sponsor and
the Official Jeweler, Jameson^® Irish Whiskey is a Premier Sponsor and
Official Spirits, Lincoln, a Premier Sponsor, is the Official Automotive
Partner, T-Mobile^® is a Premier Sponsor and the Official Wi-Fi Provider, IFC
is a Premier Sponsor and the Spirit Awards Broadcaster, Stella Artois is a
Principal Sponsor and Official Beer, Windows Phone is a Principal Sponsor and
the Official After Party Sponsor, jcp and Joe Fresh are the Official Gift Bag
Sponsor, VOSS Artesian Water from Norway is the Official Water, WireImage is
the Official Photographer, American Airlines is the Official Airline Partner,
PR Newswire is the Official Breaking News Service of Film Independent and On 3
Productions is the Official Presenter Gift Lounge producer.

As previously announced, the awards ceremony will premiere later that evening
at 10:00 pm ET/PT exclusively on IFC, with actor and writer Andy Samberg
serving as host of the ceremony.

For the sixth consecutive year, Piaget is proud to be a premier sponsor of the
Film Independent Spirit Awards. Once again, the luxury Swiss watchmaker and
jeweler will present the Piaget Producers Award in recognition of outstanding
creative vision and achievement. Piaget will also host its exclusive backstage
VIP lounge where the event's most celebrated stars retreat to relax amidst a
dazzling display of Piaget's newest high jewelry creations and exceptional

As a fifth year Premier Sponsor, Jameson^® Irish Whiskey will serve the
signature Jameson & Ginger specialty cocktail on the red carpet as guests
arrive. Additionally, Jameson is a proud sponsor of the FIND Your Audience
Filmmaker Grant, which makes it possible for filmmakers to find a broader
audience for their work. As hosts of the Jameson® Lounge, Jameson will also be
featured in all backstage tents at the Spirit Awards, and a bottle of Jameson
will be placed on each table for attendees to enjoy during the show.

Lincoln, the luxury automotive brand, will be onsite at the Spirit Awards on
the occasion of the launch of the all-new MKZ mid-size sedan. Collaborating
with Interview magazine a backstage experience has been created that pays
tribute to Andy Warhol as a filmmaker. In the spirit of the brand's yearlong
"Hello, Again" program that supports reinterpretations of noteworthy artistic
material, Lincoln will be showing the rarely seen "Screen Test" films provided
by The Andy Warhol Museum alongside re-imagined MKZ footage shot in the same
Warhol-esque style treatment.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of
Deutsche Telekom AG. Multiple independent research studies continue to rank
T-Mobile USA among the highest in numerous regions throughout the U.S. in
wireless customer care and call quality. T-Mobile USA's superfast 4G coverage
reaches more than 220 million Americans coast to coast. For more information,
please visit

Stella Artois is proud to be the official beer sponsor of the Film Independent
Spirit Awards for the third year. Stella Artois is a longtime supporter of
independent film and film festivals across the country and around the world.
This year, guests on the red carpet and inside the Spirit Awards will have the
opportunity to enjoy a Stella Artois. Stella Artois is part of a Belgian
brewing tradition dating back to 1366. It is the number one Belgian beer in
the world and is present in more than 80 countries. Stella Artois is best
enjoyed served in its signature Chalice, which, together with the 9-Step
Pouring Ritual, provides the best possible drinking experience. Perfectly
poured and presented, Stella Artois is crisp, clean and full-flavored. Visit
www.stellaartois.comfor more information.

Microsoft will be activating two of its consumer brands onsite at this year's
Film Independent Spirit Awards. Windows Phone has been recognized as the best
smartphone camera available and as Principal Sponsor the company will use the
phone to aid in capturing exclusive content on the ground. Windows Phone will
present the "Thank You Cam", capturing the reactions of award winners as they
walk off stage as well as be the exclusive sponsor of the official Film
Independent Spirit Awards After Party. Additionally, Windows Phone will also
sponsor the 'Someone to Watch' award, honoring an up and coming artist. View
pictures from the event and more at

Microsoft's is thrilled to be a sponsor of this year's 2013 Film
Independent Spirit Awards. will be on the ground helping
attendees, nominees and presenters get going by providing complimentary
transportation to-and-from the ceremony. Those watching the ceremony from home
can check out behind-the-scenes vignettes, red carpet arrivals and highlights
from the show on IFC, also brought to you by, a powerful new email
service designed to be as captivating as the artist-driven films honored at
the Spirit Awards.

The Hollywood Reporter is proud to return as the Official Media Partner of
Piaget. THR will be backstage with all the winners in the THR photo and video
suite, directly adjoining partner Piaget's exclusive lounge, capturing
reactions and landing exclusive interviews. Coverage from the evening can be
found on Visitors to the website will also be sure to spot the THR
name on tent cards placed on tables of the stars throughout the venue. The
Hollywood Reporter is the entertainment industry's flagship news media brand.
Named Entertainment Publication of the Year by the LA Press Club in 2012, THR
leads the category in providing breaking news, feature stories and industry
analysis to readers of its glossy print edition as well as to 9 million unique
monthly visitors online.

jcpenney will give guests at this year's Film Independent Spirit Awards the
first look at the Joe Fresh apparel collection at jcp, debuting in March at
nearly 700 jcpenney stores nationwide and exclusively online on
Before the show, guests will visit a mini pop-up store backstage showcasing
key pieces from the Joe Fresh collection available at jcp. Guests will choose
a Joe Fresh polo for men or silk blouse for women and receive an exclusive jcp
+ Joe Fresh tote bag, which organizers will pack with additional goodies.

American Airlines returns in 2013 as the official airline of The Film
Independent Spirit Awards. American, which has a rich history of service to
the greater Los Angeles area, operated the first-ever nonstop coast-to-coast
jet flight from New York to Los Angeles in 1959. Today, American and its
regional affiliate, American Eagle, operate more than 320 flights each day
into-and-out of LAX. American has more than 500 airplanes scheduled to join
its fleet in the next five years including B777-300ERs, which will be flying
from Los Angeles to London's Heathrow International Airport starting in June.
London is just one of the more than 30 different destinations that you can fly
to nonstop each day from American's hub at Los Angeles Internal Airport.

Skype is a communications software whose purpose is to break down barriers to
communication. With an Internet-connected device, families, friends and
colleagues can get together for free with messaging, voice and video. At low
cost, they can also call landlines or mobiles virtually anywhere in the world.
Skype has recently introduced group video, allowing groups of more than two
people to do things together whenever they're apart. Founded in 2003 and based
in Luxembourg, Skype is a division of Microsoft Corp. (NASDAQ: MSFT). Skype
can be downloaded onto computers, mobile phones and other connected devices
for free

On 3 Productions, the leader in customized gifting experiences backstage at
the entertainment industry's most prestigious events, returns to produce the
Official Presenter Gift Lounge and Official Ceremony Gift Bags.

For more information about the Spirit Awards, please visit

Now in its 28^th year, the Film Independent Spirit Awards is an annual
celebration honoring artist-driven films made with an economy of means by
filmmakers who embody independence and originality. The Spirit Awards
recognizes the achievements of American independent filmmakers and promotes
the finest independent films of the year to a wider audience. The Film
Independent Spirit Awards are sponsored by Premier Sponsors Piaget, Jameson^®
Irish Whiskey, The Lincoln Motor Company, and T-Mobile^®and Principal
Sponsors Stella Artois andWindows Phone

Awards are given in the following categories: Best Feature, Best First
Feature, Best First Screenplay, Best Director, Best Screenplay, John
Cassavetes Award (given to the best feature made for a budget under $500,000),
Best Male Lead, Best Female Lead, Best Supporting Male, Best Supporting
Female, Best Cinematography, Best International Film, Best Documentary, and
the Robert Altman Award. The Filmmaker Grants include the Windows Phone
Someone to Watch Award, Stella Artois Truer Than Fiction Award, Piaget
Producers Award and Jameson FIND Your Audience Award.

Film Independent is a non-profit arts organization that champions independent
film and supports a community of artists who embody diversity, innovation, and
uniqueness of vision. Film Independent helps filmmakers make their movies,
builds an audience for their projects, and works to diversify the film
industry. Film Independent's Board of Directors, filmmakers, staff, and
constituents, is comprised of an inclusive community of individuals across
ability, age, ethnicity, gender, race, and sexual orientation. Anyone
passionate about film can become a member, whether you are a filmmaker,
industry professional, or a film lover.

Film Independent produces the Spirit Awards, the annual celebration honoring
artist-driven films and recognizing the finest achievements of American
independent filmmakers. Film Independent also produces the Los Angeles Film
Festival, showcasing the best of American and international cinema and the
Film Independent at LACMA Film Series, a year-round, weekly program that
offers unique cinematic experiences for the Los Angeles creative community and
the general public.

With over 250 annual screenings and events, Film Independent provides access
to a network of like-minded artists who are driving creativity in the film
industry. Film Independent's Artist Development program offers free Labs for
selected writers, directors, producers and documentary filmmakers and presents
year-round networking opportunities. Project Involve is Film Independent's
signature program dedicated to fostering the careers of talented filmmakers
from communities traditionally underrepresented in the film industry.

For more information or to become a member, visit

SOURCE Film Independent

Contact: Greg Longstreet, Film Independent, +1-310-432-1287,; or Gina Lang, Ginsberg/Libby,
Press spacebar to pause and continue. Press esc to stop.