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Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership

Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership 
BrightTag Becomes the Exclusive Tag Management and Data Integration
Platform Provider for Yahoo! JAPAN and Its Thousands of Clients 
CHICAGO, IL -- (Marketwire) -- 02/21/13 --  BrightTag, a technology
platform provider for the digital marketing industry, today announced
that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of
Japan's online audience, has expanded its relationship with
BrightTag. Under the terms of the new long-term agreement, Yahoo!
JAPAN will be the exclusive Japan market distributor of the BrightTag
ONE(TM) platform. 
BrightTag was recently selected to be the Universal Tag Platform for
Yahoo! JAPAN powering the delivery of Yahoo! JAPAN's full suite of
remarketing and media services. Through the expanded partnership,
Yahoo! JAPAN's dominant market position, along with BrightTag's
patent-pending Server-Direct technology, will create a new standard
for data collection and distribution across the entire Japan online
media market, which is projected by
eMarketer.com/comScoreDataMine.com to grow to $8.91 billion ( yen835
billion) this year making Japan the second largest online media
market in the world behind the US and ahead of the UK, Germany, and
China. 
"Managing tag code and the data associated with tags has become
dramatically more complex for ourselves and our clients in recent
years," said Masatsugu Shidachi, Corporate Officer, Head of Marketing
Solutions Company, Yahoo! JAPAN. "BrightTag's versatile technology
solves a wide range of integration challenges for both Yahoo! JAPAN
and our clients, helping to position us for faster growth and more
rapid innovation."  
Shidachi continued, "The BrightTag ONE platform is more than just a
tag management system. It leverages data instantly and effectively
through the cloud and provides all parties with a unified data
integration layer making the linkage easy and seamless between
website owners, publishers, and the growing number of digital
marketing services available in the Japan market."  
Yahoo! JAPAN will offer their new Tag Manager, powered by BrightTag,
to its direct, agency and medium-sized business clients. The platform
will be fully supported in the Japan market with integration, support
and advanced implementation and consulting services provided by a
growing network of certified professional service partners.  
"The market validation we are seeing further strengthens our presence
in Japan, which reinforces our leadership position globally," said
Marc Kiven, Founder and Chief Revenue Officer at BrightTag. "We are
honored to be working with Yahoo! JAPAN because they have recognized
how to quickly jump past the pitfalls of the U.S. tag management
market by taking a visionary approach to connecting data through a
new standard, BrightTag's Server-Direct technology." 
*Source: Nielsen audience measurement of home and workplace PC-based
Internet usage 
About BrightTag 
BrightTag is building a new technical foundation for the next
generation of online marketing. The company's tag management solution
(TMS) helps marketers and web analysts make online data instantly
useful in any web or mobile application while solving fundamental
privacy, data quality and site performance challenges. The BrightTag
ONE(TM) platform eliminates barriers to innovation by optimizing and,
many cases, replacing traditional "tag-centric" methods of connecting
sites to marketing services with real-time, direct integration
through the cloud. BrightTag's tag management solution is used by
many of the world's largest multinational brands. For more
information, visit www.brighttag.com. 
Bright Tag Marketing
media@brighttag.com 
 
 
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