Badgeville Announces Engage UK City Tour in London on February 27

      Badgeville Announces Engage UK City Tour in London on February 27

The #1 Gamification Platform to host exclusive event for regional business

PR Newswire

LONDON and REDWOOD CITY, Calif., Feb. 21, 2013

LONDON and REDWOOD CITY, Calif., Feb. 21, 2013 /PRNewswire/ -- Badgeville, the
#1 gamification platform, today announced its first international Engage
Roadshow in London, UK, to be held on February 27, 2013. The event will
feature keynotes, panels and workshops by global business innovators sharing
stories of how brands -- from large automakers to consumer packaged goods
firms -- are using gamification to increase their key business objectives
across their businesses.

"There are exciting opportunities for businesses today to increase results by
interacting with their users via automated systems," said David Rowan, editor
of WIRED's British edition, who will keynote the event. "The lessons from
Badgeville's extensive work with a wide range of clients show how effective
these technologies can be in tracking user behaviour across these digital
properties, and then in rewarding that behaviour with today's best
gamification programs."

Featured sessions include keynote presentations by Rowan and Maggie Buggie, VP
of Digital Transformation, Capgemini Consulting, along with a special Fireside
Chat with Karen Kemble-Diaz, COO of A&N Media's Wowcher. The additional panels
and talks will highlight case studies of successful customer loyalty and
employee engagement programs across retail, internet services, consumer goods,
technology, and business practices innovation.

"Modern businesses must embrace digital transformation across all aspects of
their business to thrive in the next decade and beyond," said Maggie Buggie,
VP, Digital Transformation, Capgemini Consulting. "Gamification is, at its
core, an actionable strategy which analyzes customer and employee behavior
across your organization and then creates sophisticated programs to actually
change this behavior to benefit the business. If executives are serious about
building the Digital Advantage, they should investigate the ability of
gamification to play an important role in their business case realisation."

A pre-event complimentary workshop for public attendees on Gamifying Your
Business will be led by Stephen Sims, VP of Production, Badgeville, formerly
Executive Producer at Electronic Arts. The workshop will provide business
innovators an opportunity to explore the value gamification adds to the bottom
line, focusing on increasing customer and employee behavior. A second
pre-event workshop, The Technical Side of Gamification workshop by Paul
Reeves, Senior Director of Support, Badgeville, will be available for
customers only. Workshop spaces are limited.

"Working with hundreds of customers across the globe, my team has designed
hundreds of use cases for gamification applicable to modern business
problems," said Stephen Sims, VP of Production, Badgeville. "In this workshop,
I look forward to sharing learnings of how businesses have increased their key
business objectives by 20 percent or more using techniques from game design,
modern loyalty programs, and social experiences."

Gartner Research predicts more than 70 percent of Global 2000 organisations
will use gamification by 2015, and states that gamification is one of the top
10 trends in IT for 2013. Badgeville, the leading gamification platform, works
with hundreds of businesses to help significantly increase value out of their
existing enterprise software and marketing investments.

Tickets for the exclusive event are available to select senior business
executives. For more information about Engage London, and to request a ticket,
please email

About Badgeville
Badgeville, the #1 gamification and behavior management platform, enables
companies in virtually every industry to influence and measure user behavior.
World-class businesses in more than 20 countries use Badgeville's Behavior
Platform, an award-winning Platform-as-a-Service (PaaS) solution to increase
customer loyalty, user engagement, and employee performance across an
organization's websites, mobile apps and enterprise applications. With over
180 customers, Badgeville brings Game Mechanics, Reputation Mechanics, and
Social Mechanics to industry leaders and innovators including Deloitte, EMC,
Oracle, Autodesk, Bell Media, NBC, Universal Music, VMware, and more. Founded
in 2010, Badgeville is based in Redwood City, Calif. and has offices in New
York and Europe. (To learn more follow@Badgevilleor

SOURCE Badgeville

Contact: Sarah Hilmer, +1-317-340-5301,
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