Hillcrest Labs' Freespace® Motion Augments VENTURI Project

          Hillcrest Labs' Freespace® Motion Augments VENTURI Project

- Hillcrest's MotionEngine™ Mobile Software Increases Accuracy and Usability
of Groundbreaking VENTURI Augmented Reality Platform -

- Freespace®-enabled VENTURI Applications to be Demonstrated on ST-Ericsson's
NovaThor™ Platform at Mobile World Congress, February 25-28 in Barcelona -

PR Newswire

ROCKVILLE, Md. and BARCELONA, Spain, Feb. 21, 2013

ROCKVILLE, Md. and BARCELONA, Spain, Feb. 21, 2013 /PRNewswire/ --Hillcrest
Labs today announced the integration of its Freespace^® MotionEngine^™ Mobile
motion control software with the VENTURI project, the scientific project
developing a next-generation augmented reality (AR) paradigm. MotionEngine
Mobile's responsive and precise motion control enhances the VENTURI user
experience with smoother images, quicker response, and more accurate motion
tracking.

"We are committed to bringing together the best technology in the industry to
move augmented reality from concept to reality, and see Hillcrest's Freespace
MotionEngine as a key part of that solution," said Paul Chippendale,
researcher at the Bruno Kessler Foundation and coordinator of VENTURI.
"Whether exploring virtual reality worlds, enhancing mapping and indoor
navigation, or simply finding the nearest coffee shop, we believe Hillcrest's
high performance motion technology will enhance our current data set to create
a pervasive, user-centric AR paradigm."

"Freespace technology significantly improves augmented reality's performance,
as we are demonstrating in partnership with VENTURI," said Chad Lucien, senior
vice president of sales and marketing at Hillcrest Labs. "Our collaboration
with VENTURI allows us to work with other thought-leaders in mobile
technology, and ensures Hillcrest's highly accurate, drift-free motion
technology will be a foundational element in the next wave of mobile
platforms."

MotionEngine Mobile, which is part of Hillcrest's market-leading Freespace
motion product family, provides low latency and high precision motion data,
necessitated by AR applications. MotionEngine software increases the usability
of the VENTURI platform in real-world environments, where temperature changes
and magnetic interference have rendered other AR platforms less reliable. Key
features of the MotionEngine include: contextual smoothing for jitter-free
visualization, proprietary calibration methods to reduce gyro drift,
comprehensive automated calibration, and advanced magnetic field interference
tracking and filtering to improve performance in various environmental
settings.

MotionEngine is an agnostic solution that maintains consistently high
performance standards, regardless of sensor and other hardware variations,
which further enhances the VENTURI platform's scalability potential.

VENTURI applications running on ST-Ericsson's NovaThor^™ Platform, featuring
Hillcrest's Freespace motion control technology as well as other core
technologies from Sony, metaio, ST Microelectronics, and others, will be on
display at the 2013 Mobile World Congress, February 25-28 in Barcelona, in
ST-Ericsson's booth 7E111 in Hall 7 of the Fira Gran Via.

Companies that have licensed Freespace for use in their products include:
Atmel, Eastman Kodak, LG Electronics, Logitech, Roku, SMK Electronics, Sony
Computer Entertainment Inc., TCL Multimedia, Universal Electronics (UEI), and
more. Hillcrest's global intellectual property portfolio includes more than 60
issued patents, with more than 200 applications pending.

For more information on the VENTURI project, please visit:
https://venturi.fbk.eu/. Additional information about Hillcrest's broad
portfolio of motion control products is available at: www.HillcrestLabs.com.
Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at
@HillcrestLabs.

About Hillcrest Labs
Hillcrest Labs is the leading global supplier of software and hardware for
motion-enabled products. Our Freespace^® technology transforms human movement
into high quality, application-ready motion information. With a decade of
development and many unique patented features, products come to life with
Freespace motion. Companies licensing Hillcrest's motion technology include:
Atmel, Eastman Kodak, LG Electronics, Logitech, Roku, SMK Electronics, Sony
Computer Entertainment Inc., TCL Multimedia, and others.

For consumers, Hillcrest offers the Kylo^™ browser, a free Web browser for TV
viewing. Hillcrest has received numerous awards and recognitions including the
prestigious CES Innovations Honoree Award multiple times, IMS Research's TV
Innovation Awards, EE Times' ACE Award, PC World's 100 Best Products and
Greatest Tech Designs, Popular Mechanics' Editors Choice, ECN's Reader's
Choice Tech, and many others. Additional information about Hillcrest's broad
portfolio of motion control products is available at: www.HillcrestLabs.com.
Follow Hillcrest on Facebook at www.facebook.com/HillcrestLabs or Twitter at
@HillcrestLabs.

About VENTURI
VENTURI (immersiVe ENhancemenT of User-woRld Interactions) is a European
scientific project aiming to create a new content delivery paradigm through
Augmented Reality (AR) that focuses more on the user rather than on the
device. One of the goals of VENTURI is the development of a next generation
mobile platform tailored specifically towards the demands posed by advanced AR
applications. For this purpose, seven partners with distinct areas of
expertise have joined forces: Fondazione Bruno Kessler, Fraunhofer Heinrich
Hertz Institute, STMicroelectronics, metaio, ST-Ericsson, eDiam Sistemas, Sony
Mobile Communications and INRIA. The VENTURI project is funded within the 7th
Framework Program - ICT Theme (FP7288238) and runs from October 2011 to
September 2014.

Hillcrest Labs, Freespace, and MotionEngine are trademarks of Hillcrest
Laboratories, Inc. All other company names and trademarks remain property of
their respective owners.

SOURCE Hillcrest Labs

Website: http://hillcrestlabs.com
Contact: For Hillcrest: Renee Burch, JLM Partners Inc., +1-206-381-3600,
renee@jlmpartners.com; or Jeremy Pemble, JLM Partners Inc., +1-206-381-3600,
jeremy@jlmpartners.com; for VENTURI: Paul Chippendale, VENTURI Project
Coordinator and Bruno Kessler Foundation - FBK-irst Researcher, +39 0461
314512, chippendale@fbk.eu