Best Western Again Named 'Best of the Web' by Compuware
bestwestern.com Tops Travel Industry Website Performance
PHOENIX, Feb. 21, 2013
PHOENIX, Feb. 21, 2013 /PRNewswire/ -- Best Western International's
bestwestern.com today earned both Compuware's Best of the Web Gold Award and
the Last Mile Leader Award for the travel industry for the second straight
year. The fourth annual Compuware Application Performance Awards showcase the
leaders in web and mobile site performance across several major industries
Best Western's honors are due to its outstanding website performance
throughout 2012. Compuware benchmarks measure three key web performance
metrics – response time, availability and consistency. Best Western's website
performance continues to improve with the launch of the redesigned
bestwestern.com in fall 2012.
"Six years ago, we set an ambitious goal – to consistently have the
best-performing site in the industry," said Scott Gibson, Best Western's
senior vice president of distribution and chief information officer. "We
focused the team on that goal, and gave them the resources, tools, and
latitude they needed to pursue it, and we celebrate our successes, which
include leading our industry in providing a superior online experience."
"Users' expectations for their online experience continue to grow. They expect
sites to be engaging and interactive while also being available, fast, and
consistent, regardless of the device and browser they use, where they are
located, or their connection type," said John Van Siclen, general manager of
Compuware's APM business unit. "These expectations are being driven by their
experiences with Internet leaders like Best Western that have set the standard
for delivering Web experiences that meet users' expectations."
Available on February 21, the "Best of the Web: 2102 Compuware Application
Performance Awards" report showcases the leaders in site performance across
six industries – retail, banking, brokerage, travel, media, and insurance –
based on Compuware's performance benchmark analysis in 2012. The report
highlights how each award winner sets the industry standard for providing a
Web or mobile site experience that enhances customer satisfaction.
Best Western Resources:
oFor bookings: www.bestwestern.com
oFor rewards: www.bestwesternrewards.com
oLike us on Facebook: www.facebook.com/BestWestern
oRead the Best Western blog: www.youmustbetrippin.com
oFollow Best Western on Twitter: www.twitter.com/thebestwestern
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a
privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST
WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and
territories worldwide. Now celebrating 67 years of hospitality, Best Western
welcomes hundreds of thousands of guests nightly. Best Western provides its
hoteliers with global operational, sales, marketing and promotional support,
and online and mobile booking capabilities. More than 15 million travelers are
members of the brand's award-winning loyalty program Best Western Rewards®,
one of the few programs in which members earn points that never expire and can
be redeemed at any Best Western hotel worldwide. The brand's partnerships with
AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide
travelers with exciting ways to interact with the brand. In 2012, Best Western
won a record number of awards, including AAA's Hotel Partner of the Year,
CAA's Partner of the Year and Compuware's Best of the Web Gold awards.
For more information or to make a reservation, please visit bestwestern.com.
*Numbers are approximate and may fluctuate.
ABOUT COMPUWARE CORPORATION
Compuware APM^® is the industry's leading solution for optimizing the
performance of web, non-web, mobile, streaming and cloud applications. Driven
by end-user experience, Compuware APM provides the market's only unified APM
coverage across the entire application delivery chain—from the edge of the
internet through the cloud to the datacenter. Compuware APM helps customers
deliver proactive problem resolution for greater customer satisfaction,
accelerate time-to-market for new application functionality and reduce
application management costs through smarter analytics and advanced APM
Todd Sommers Meghan Lee
Best Western International Allison+Partners
(602) 957- 5750 415-277-4901
SOURCE Best Western International, Inc.
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