Photo Release -- Leading Brands, Inc. Announces the Launch of "Neurogenesis(TM) HAPPY WATER(TM)"

Photo Release -- Leading Brands, Inc. Announces the Launch of
"Neurogenesis(TM) HAPPY WATER(TM)"

VANCOUVER, British Columbia, Feb. 21, 2013 (GLOBE NEWSWIRE) -- Leading Brands,
Inc. (Nasdaq:LBIX), North America's only fully integrated healthy branded
beverage company, is pleased to announce the Canada-wide launch of its new
"Naturally Beneficial" brand: Neurogenesis™ HAPPY WATER™. This follows an
eight month test marketing program in Vancouver.

Happy Water
 To view the full-color release, please

A photo accompanying this release is available at

A blend of 100% pure natural spring and lithia waters, HAPPY WATER^™ is the
first in a line of "naturally functional" products from Leading Brands.Visit
our interactive website at us on Twitter and
Facebook @livehappywater and check out our YouTube and TV ads at:

          "When I was five years old, my mother always told me that

                        happiness was the key to life.

  When I went to school, they asked me what I wanted to be when I grew

                            I wrote down 'happy.'

              They told me I didn't understand the assignment.

                  I told them they didn't understand life."

                               - John Lennon -

Although HAPPY WATER™ provides several significant benefits, the most
important natural ingredient is the lithia that is found in our unique source
in Canada's Rocky Mountains.

HAPPY WATER^™ is uniquely marketed by our "Smile Squad":

To view the full color release, please visit

About Leading Brands, Inc.

Leading Brands, Inc. (Nasdaq:LBIX) is North America's only fully integrated
healthy beverage company.Leading Brands creates, designs, bottles,
distributes and markets its own proprietary premium beverage brands such as
Neurogenesis™ Happy Water™, TrueBlue^® Blueberry Juice, LiteBlue^® Blueberry
Juice, PureBlue^®, UnWine^®, PureRed^®, and PureBlack^® SuperJuices via its
unique Integrated Distribution System (IDS)™ which involves the Company
finding the best and most cost-effective route to market.The Company strives
to use the best natural ingredients hence its mantra: Taste how much we

The Leading Brands, Inc. logo is available at

Forward Looking Statements

Certain information contained in this press release includes forward-looking
statements.Words such as "believe", "expect," "will," or comparable terms,
are intended to identify forward-looking statements concerning the Company's
expectations, beliefs, intentions, plans, objectives, future events or
performance and other developments.All forward-looking statements included in
this press release are based on information available to the Company on the
date hereof.Such statements speak only as of the date hereof.Important
factors that could cause actual results to differ materially from the
Company's estimations and projections are disclosed in the Company's
securities filings and include, but are not limited to, the following:general
economic conditions, weather conditions, changing beverage consumption trends,
pricing, availability of raw materials, economic uncertainties (including
currency exchange rates), government regulation, managing and maintaining
growth, the effect of adverse publicity, litigation, competition and other
risk factors described from time to time in securities reports filed by
Leading Brands, Inc. For all such forward-looking statements, we claim the
safe harbor for forward looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995.

Taste how much we care™

©2013 Leading Brands, Inc.

                This news release is available at

The photo is also available at Newscom,, and via AP

CONTACT: Leading Brands, Inc.
         Tel: (604) 685-5200

Leading Brands, Inc. Company Logo
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