RTT Announces Strategic Agreement With Canon U.S.A. to Enable Mixed Reality Platform

RTT Announces Strategic Agreement With Canon U.S.A. to Enable Mixed Reality 
Platform 
ROYAL OAK, MI -- (Marketwire) -- 02/21/13 --  RTT USA Inc. announced
today that it has entered into a strategic agreement with Canon
U.S.A, Inc., to combine RTT DeltaGen(R), high-end 3D visualization
software with Canon's new advanced Mixed Reality (MR) platform,
contributing to reduced development times during the product design
process by merging real and virtual worlds. This partnership will
help OEMs bring their products faster to market. With the seamless
integration of RTT DeltaGen with the Canon MREAL System, users in
design and engineering are able to experience lifelike product
designs in enhanced visual quality -- advancing the relevancy of the
digital model even further.  
"The introduction of Canon's MREAL System with the capability to
integrate highly realistic product designs and interact with them in
a Mixed Reality setting through Canon's Head- Mounted Display (HMD)
represents a leap ahead of existing Virtual Reality (VR) systems,
that merely focus on computer-generated environments," said Peter
Stevenson, CEO RTT USA. Linking RTT DeltaGen to the new MREAL System
allows the users from various industrial sectors to go way beyond
typical VR technology and combine the rich visual information of the
real world with the flexibility of computer generated (CG) images in
high visual quality. As a result, the new MREAL System will enhance a
wide range of industrial applications such as product lifecycle
management (PLM), digital prototypes and industrial design studies.  
"We are very excited about our partnership with RTT and the
sophisticated 3D visualization capabilities RTT DeltaGen software
brings to our Mixed Reality solution. By combining Canon's advanced
HMD with a robust software platform and high-end 3D visualizations,
product designs can be brought to life with a complete new visual
experience," said Sam Yoshida, vice president and general manager,
Marketing, Business Imaging Solutions Group, Canon U.S.A.  
The high-end 3D visualization software RTT DeltaGen integrates
seamlessly with Canon's MREAL System to identify visual markers
through stereoscopic cameras within the Canon HMD. Virtual objects
are projected onto the two displays set in front
 of the user's eyes
inside the HMD, seamlessly mixing the real with the virtual world.
Enhanced image processing and realtime sensor data are combined with
Canon's patented optical system to mix the images. Wearing the
lightweight HMD, users are able to observe their virtual models
within the mixed environment from any angle and even manipulate the
virtual scene naturally.  
This innovative approach extends the viability for a digital asset
created in RTT DeltaGen even further. Allowing the user to interact
with a rendering in real space has implications across a wide range
of industries. For instance, this could be employed in the medical
field for surgical training, research and development. Aerospace and
defense companies can utilize the technology for simulation and
engineering design. Customers choose RTT for the company's unique
portfolio of high-end technology, creative turn-key solutions and CGI
as the basis for customized applications and end-to-end process
support. RTT's comprehensive approach combines with industry-specific
expertise, ensuring sustainable processes to develop and market
products faster, cost-effectively and in exciting, new ways.  
About RTT
 RTT is the leading, one-stop-provider of high-end
software, consulting and creative services in professional 3D
visualization. As a strategic partner, RTT offers sustainable,
effective and seamless process support across the entire product
lifecycle with its holistic approach. As a result, products are
developed faster and more cost-effectively while time-to-market is
significantly reduced. Through creative, photorealistic CGI
implementations, RTT enables innovative sales and marketing
advantages and new dimensions of emotional brand staging. The Group's
customer-base includes companies like Adidas, Audi, BMW, EADS,
Electrolux, Ferrari, General Motors, Harley-Davidson, Porsche, The
North Face and Volkswagen. RTT AG was founded 1999 in Munich and is
listed on the Frankfurt Stock Exchange (FRANKFURT: R1T) (WKN: 701220;
ISIN: DE0007012205) with about 700 employees at 14 offices worldwide
(as of December 31, 2012). For more information, visit www.rtt.ag. 
About Canon U.S.A., Inc. 
 Canon U.S.A., Inc., is a leading provider
of consumer, business-to-business, and industrial digital imaging
solutions. With approximately $40 billion in global revenue, its
parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S.
patents registered in 2012+ and is one of Fortune Magazine's World's
Most Admired Companies in 2012. In 2012, Canon U.S.A. has received
the PCMag.com Readers' Choice Award for Service and Reliability in
the digital camera and printer categories for the ninth consecutive
year, and for camcorders for the past two years. Canon U.S.A. is
committed to the highest level of customer satisfaction and loyalty,
providing 100 percent U.S.-based consumer service and support for all
of the products it distributes. Canon U.S.A. is dedicated to its
Kyosei philosophy of social and environmental responsibility. To keep
apprised of the latest news from Canon U.S.A., sign up for the
Company's RSS news feed by visiting www.usa.canon.com/rss.  
+ Based on weekly patent counts issued by United States Patent and
Trademark Office. 
All referenced product names, and other marks, are trademarks or
registered trademarks of their respective owners 
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Press Contact
RTT USA Inc. 
Hillary Forsythe 
Tel: +1 248 629 1127 
E-Mail: hforsythe@rttusa.com  
RTT AG
Nina Rist
Tel: +49 89 200 275 2756
Ripple Effect Communications
E-Mail: nina.rist@rtt.ag 
Valerie Harding
Tel: +1 617-536-888
Email: Valerie@rippleeffectpr.com 
 
 
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