Shelby Cobra Featured in Priceline Commercial alongside William Shatner and Kaley Cuoco

  Shelby Cobra Featured in Priceline Commercial alongside William Shatner and
  Kaley Cuoco

Business Wire

GARDENA, Calif. -- February 21, 2013

Carroll Shelby Licensing Inc., a wholly owned subsidiary of Carroll Shelby
International Inc. (Pink Sheets: CSBI), teamed up with to ensure
that expert “Negotiator” William Shatner has the coolest wheels to make the
best deals for travelers across the country. In the latest commercial from to promote its Express Deals(sm) hotel reservation service,
Shatner and his daughter, played by The Big Bang Theory’s Kaley Cuoco, roar
across the screen in a big block Shelby Cobra.

“The Shelby Cobra is one of the most recognized and iconic performance
vehicles of all time,” said Tracey Smith, Carroll Shelby Licensing president.
“It represents all the best attributes of the Shelby brand and we’re thrilled
to see it featured in such a cool way. The Cobra makes a great stand-out
visual for’s message with a fun nod to pop-culture.”

The Cobra 427 plays an important role in the TV commercial as Priceline
Negotiator William Shatner drops his daughter off with a clan of monks at a
mysterious dojo on the top of a deserted mountain. Twenty years later, and
cruising in the same fashionable wheels, Shatner picks up his matured daughter
played by Cuoco. She is now as savvy as her famous father in finding consumers
the best travel deals.

“The choice of a Shelby perfectly complemented our message,” said Chief Marketing Officer Brett Keller. “The Negotiator is a
suave, super-spy type character and needed sophisticated wheels to match.
William Shatner and Kaley Cuoco appeal to multiple generations, and we needed
an automobile with timeless appeal that resonates across all those age groups.
The Cobra is a perfect fit.”

Express Deals is's newest and most family-friendly hotel
reservation service that can save travelers up to 45 percent without bidding
on a room. With Express Deals, customers choose the city, neighborhood and
star-level hotel they want, see its amenities and, in some cases, even specify
the bedding they want. Visit for the best deals on hotels,
flights, rental cars, vacations and cruises.

To learn how to become an official Carroll Shelby brand licensee, log on to or call (310) 914-1843.

About Carroll Shelby Licensing

Automotive manufacturer and entrepreneur Carroll Shelby was one of the most
famous and successful high performance visionaries in the world. He was also a
pioneer for modern automotive licensing programs. Beginning in the 1960s, he
began licensing his name and designs for various products. He founded Carroll
Shelby Licensing Inc., which is the exclusive holder of trademarks and vehicle
design rights for some of the most famous muscle cars and high-performance
vehicles. CSL also holds trademark rights for Shelby-branded apparel,
accessories and collectibles.For more information about the company or
licensing opportunities, call (310) 914-1843, or fax (310) 538-8189 or write
to Carroll Shelby Licensing, Inc., 19021 S Figueroa St., Gardena, CA 90248 or
visit, or

About The Priceline Group

The Priceline Group (Nasdaq: PCLN) is a leader in global online hotel
reservations, with over 270,000 participating hotels worldwide. The Group is
composed of four primary brands -,, and - and several ancillary brands. The Priceline Group provides
online travel services in over 180 countries in Europe, North America, South
America, the Asia-Pacific region, the Middle East and Africa. is the number one online hotel reservation service in the world,
offering over 260,000 hotels (as of January 1, 2013), and is available in 41
languages. More recent hotel counts are available on the website. gives leisure travelers multiple ways to save on their airline
tickets, hotel rooms, rental cars, vacation packages and cruises. In addition
to getting compelling published prices, travelers can take advantage of's famous Name Your Own Price® service, which can deliver the
lowest prices available, or the recently added Express DealsSM, where
travelers can take advantage of hotel discounts without bidding. is an Asia-based online hotel reservation service that is available
in 38 languages. is a multinational car hire service, offering
its reservation services in over 6,000 locations. Customer support is provided
in 40 languages.

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Carroll Shelby Licensing Inc.
Jennifer Groff, 214-520-3430 ext. 307
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