EVS Broadcast Equipment : EVS Broadcast Equipment announces a new market-focused strategy and vision

      EVS Broadcast Equipment : EVS Broadcast Equipment announces a new
                      market-focused strategy and vision

~ Strengthened leadership to deliver Enriched Live Production ~

Liege, Belgium, 21  February 2013 -  EVS, the leading  provider of live  video 
production  systems,  today  announces  a  new  market-focused  strategy.  The 
announcement responds to a growing  worldwide viewer demand for more  engaging 
live programming, and  supports the  increasing desire for  content owners  to 
enrich their live content. The new strategy includes:

  oA focus on four key markets: Sports, Entertainment, News and Media
  oA new internal structure led by a reinforced Executive Committee
  oA new brand and visual identity to support the new vision of the company

This will be  publicly unveiled  at NAB 2013  (stand SL2416)  under the  broad 
theme Enriched Live Production.  During the show, EVS  will highlight new  and 
innovative workflow  solutions  aimed  at  optimising  the  live  broadcasting 
infrastructure to  embrace  new  connected operations  and  'live  everywhere' 
offerings for the consumer.

  A focused strategy

The new strategy, drawing  on the existing strengths  of EVS, will be  focused 
around four key markets  - Sports, Entertainment, News  and Media. "It  will," 
says EVS CEO Joop Janssen, "enable us to better deliver our investments in R&D
and product innovation,  help drive the  expansion of our  sales network,  and 
continue to improve  our user  training and  customer support  and bring  even 
better products to the market faster."

He adds: 'Our ambition is to accelerate the growth of our company and reach  a 
wider range of customers  more quickly through a  more focused strategy.  Each 
market has its own specific challenges  and opportunities, so by aligning  our 
structure with the particular market demands of our customers, we aim to  help 
them continue to be successful, both now and in the future.'

EVS' four key markets are:

  oEVS Sports: On the back of a highly successful Olympic sporting year, EVS
    is now firmly on the road to Rio 2016. EVS Sports will enable broadcasters
    and rights owners of all sizes and types to make use of extended remote
    production and multi-platform distribution to help enrich their content,
    maximise their revenues and improve the viewer experience. It partners
    with customers to help improve their live outside broadcast operations,
    enhance their sports venue and arena production capabilities and enable
    their media handling and transfer workflows.
    
  oEVS Entertainment: Production companies look to balance the need to
    produce and deliver high-quality, enriched programming as efficiently as
    possible. EVS' entertainment solutions deliver ultra-reliable recording
    and playback for entertainment production - spanning concerts, stage
    shows, reality TV, talk and game shows and TV series. Its modular
    solutions enable the reliable and efficient ingest, editing and enrichment
    of content in a highly collaborative, integrated environment.
    
  oEVS News: In the competitive world of news, EVS' solutions provide
    first-to-air news production workflows to enable broadcasters to capture
    and keep viewers' attention by delivering quality, live news content,
    fast. Enabling reliable, multi-source ingest and editing of content in a
    highly collaborative, integrated environment, EVS' solutions allow
    broadcasters to manage news footage from multiple sources so it can be
    aired instantly and viewed on multiple platforms.
    
  oEVS Media: EVS Media answers the growing needs of content owners -
    including film studios, broadcasters, post-production houses, archive
    libraries and enterprises - to manage, monetise and repurpose their
    valuable media content. EVS' technology and services enable an open and
    flexible media asset management lifecycle - from capture and production to
    output and archive.

  A stronger organisation

To better support the new market strategy, EVS is strengthening its  Executive 
Committee. Fully operational from  21 February 2013, it  will be headed up  by 
CEO, Joop Janssen. The Executive Committee comprises the following people:
· Joop Janssen, Managing Director & CEO
· Luc Doneux, EVP Sports division
· Henry Alexander, SVP Entertainment and News division (as from  April 
2013)
· Benoît Février, SVP Media division
· Jacques Galloy, EVP/CFO, Corporate Services
· Bernard Stas, SVP Product strategy
· Vincent Theunissen, SVP Human resources
· Michel De Wolf, SVP/CTO
· Nicolas Bourdon, SVP Marketing
A SVP operations and  professional services will soon  be appointed to  manage 
manufacturing and  supply  chain,  customer support,  project  management  and 
training functions.

The sales organisation has also been updated with Quentin Grutman as SVP EMEA,
Frédéric Garroy as  SVP Americas and  Olivier Heurteaux as  SVP Asia  Pacific. 
They report directly to CEO Joop Janssen.

  A new brand, a new look

To support its new corporate  strategy and vision, EVS  will be rolling out  a 
new brand and visual identity, as  well as a redesigned website,  www.evs.com. 
Janssen says: 'The dynamic  new brand aims to  capture the evolving nature  of 
our business and the way customers see us. It encapsulates all the essence and
hallmarks of EVS  - reliability,  professionalism and passion  - and  combines 
them with innovative, fresh thinking to deliver a new market-focused  approach 
to support our customers today and tomorrow.'

Media contacts
For more information about this press release, or to set up an interview with
EVS, please contact:

Trade media contacts:
Nicolas BOURDON, SVP Marketing
Tel: +32 4 361 58 09, Email: marketing@evs.com
or
Sarah Kelley (EMEA) or Kim Willsher (Americas and APAC)
Red Lorry Yellow Lorry (PR company)
Tel: +44 (0) 20 7403 8878 / +1 310 569 2603
evs@rlyl.com

Corporate and financial media contacts:
Joop JANSSEN, Managing Director and CEO
Jacques GALLOY, Director & CFO
Geoffroy d'OULTREMONT, Vice President Investor Relations & Corporate
Communications
Tel: +32 4 361 70 14, Email: corpcom@evs.com

Forward Looking Statements

This press release  contains forward-looking  statements with  respect to  the 
business, financial  condition,  and results  of  operations of  EVS  and  its 
affiliates. These statements are based on the current expectations or  beliefs 
of EVS's management  and are subject  to a number  of risks and  uncertainties 
that could  cause actual  results  or performance  of  the Company  to  differ 
materially from those contemplated  in such forward-looking statements.  These 
risks  and  uncertainties   relate  to  changes   in  technology  and   market 
requirements, the company's concentration on  one industry, decline in  demand 
for the company's products  and those of its  affiliates, inability to  timely 
develop and introduce new technologies, products and applications, and loss of
market share and pressure  on pricing resulting  from competition which  could 
cause the actual results  or performance of the  company to differ  materially 
from those contemplated in such forward-looking statements. EVS undertakes  no 
obligation  to  publicly  release  any  revisions  to  these   forward-looking 
statements to reflect  events or  circumstances after  the date  hereof or  to 
reflect the occurrence of unanticipated events.
About EVS

EVS provides its customers with reliable and innovative technology to enable
the production of live, enriched video programming, allowing them to work more
efficiently and boost their revenue streams. Its industry-leading broadcast
and media production systems are used by broadcasters, production companies,
post-production facilities, film studios, content owners and archive libraries
around the globe. It spans four key markets - Sports, Entertainment, News and
Media.

Founded in 1994, its innovative Live Slow Motion system revolutionised live
broadcasting. Its reliable and integrated tapeless solutions, based around its
market-leading XT server range, are now widely used to deliver live
productions worldwide. Today, it continues to develop practical innovations,
such as its C-Cast second-screen delivery platform, to help customers maximise
the value of their media content.

The company is headquartered in Belgium and has offices in Europe, the Middle
East, Asia and North America. Approximately 465 EVS professionals from 20
offices are selling its branded products in over 100 countries, and provide
customer support globally. EVS is a public company traded on Euronext
Brussels: EVS, ISIN: BE0003820371. For more information, please visit
www.evs.com.

Press release in pdf format

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Source: EVS Broadcast Equipment via Thomson Reuters ONE
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