GTE Financial Launches New, Award-Winning Website on Bridgeline Digital's
BURLINGTON, Mass., Feb. 21, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, announced today that the new
website recently launched on the iAPPS platform for GTE Financial
(gtefinancial.org), one of Tampa's largest financial institutions, has been
awarded Best Website 2013 by the National Association of Federal Credit
Unions. GTE Financial joins a growing number of financial services companies
including Janney Montgomery Scott, Berkshire Bank and Savings Bank Life
Insurance that have selected Bridgeline Digital's iAPPS platform to power
their next generation websites.
GTE Financial chose the iAPPS platform for its robust functionality and
superior ease-of-use. It was imperative for GTE to put website control into
the hands of its marketing department in order to drive more effective and
targeted multi-channel campaigns that are easier to plan, develop, execute,
and adjust on-the-fly. This functionality delivers results in real-time,
rather than relying on IT for changes and after-the-fact analytics reporting.
Bridgeline leveraged their expertise in financial services digital strategy
and design, as well as iAPPS' streamlined development environment to launch
GTE's new website in just four months. As part of the overall digital
campaign, Bridgeline developed a mobile version of the site to ensure GTE
Financial's brand consistency across all channels.
"We needed a strong technology platform and iAPPS has all of the features and
functionality we were looking for to make our digital strategy and marketing
campaigns successful," said Mandy Zurbrick, Vice President, Member Marketing
and Promotion at GTE Financial. "In addition, Bridgeline has an impressive
team of iAPPS experts who delivered a fresh online experience that complements
and enforces GTE's new brand initiatives, all within a very tight timeframe."
About GTE Financial
GTE was founded in 1935 and is one of Tampa Bay's largest locally owned and
operated financial institutions. A not-for-profit financial cooperative, GTE's
decisions are founded on what will benefit its member-owners, as each member
has a share in the overall company success. The GTE Financial mission is to be
the preferred financial services provider and employer in the marketplace,
based on the vision that members always experience the best value and service
with complete confidence. For more information, please visit
About Bridgeline Digital
Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.
CONTACT: Kim Brown
Bridgeline Digital, Inc.
Director, Corporate Communications
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