Nickelodeon Launches The "Nick App" - New Immersive, Interactive Platform For iPad

Nickelodeon Launches The "Nick App" - New Immersive, Interactive Platform For
                                     iPad

Available Today in App Store, the "Nick App" Features Over 1,000 pieces of
Nick Content, Including Original Short-Form Video, Games, Full-Length
Episodes; Allows Kids to Watch and Play Nick in a Whole New Way

PR Newswire

NEW YORK, Feb. 21, 2013

NEW YORK, Feb. 21, 2013 /PRNewswire/ --Nickelodeon today announced the launch
of the Nick App, a branded experience that allows kids to interact with Nick
in unprecedented ways. Available initially for iPad, the Nick App features a
moveable tile layout that can be swiped in any direction, promoting discovery
and exploration and offering kids instant and on-demand access to more than
1,000 pieces of Nickelodeon-themed content. It includes short-form videos of
original skits, sketch and comedic bits; behind-the-scenes clips and photos
from Nick stars and animated characters; as well as kid polls and newly
created games at launch.

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Full-length episodes of Nickelodeon's current top shows also will be available
via subscriber authentication through participating TV providers. The Nick App
is free of charge, available from any U.S. location with high-speed internet
connection.

"The Nick App creates a new platform unlike anything else available to kids
today," said Steve Youngwood, EVP and General Manager, Digital, Nickelodeon
Group. "The Nick App is the one place where kids can watch and play
Nickelodeon and experience the complete fun and funny of our brand, wherever
and whenever they want."

The Nick App will add new content daily, and kids will be able to put selected
content into a "favorites" drawer to watch whenever they want. True to the
spirit of Nickelodeon, the app offers an array of funny interactive elements,
as well as a featured "Do Not Touch" button that triggers an array of
disruptive comedy and surprises.

Additionally, the Nick App will also serve as a creative sandbox for
Nickelodeon, incubating new original animated and live-action content that
will attract repeat viewing, launch shareable content and spin-off new series
for television. Nickelodeon will also launch a Nick Jr. preschool version of
the app later this year.

Content highlights of the Nick App include:

  oAn offering of HTML5 games at launch, with a new game added every week;
  oMusic and remixes, including an original SpongeBob SquarePants remix,
    created by electronic music artist Pogo, for launch;
  oWeekly videos offering tips and previews of new Nick games;
  oShort-form content featuring Nickelodeon's live-action stars performing
    skits, comedic music videos, parodies and more;
  o"On the Road with BTR," a docu-reality series that gives kids an inside
    look at the daily lives of Big Time Rush;
  oNick Studio 10, a new live, daily afternoon show where four kids challenge
    each other to make funny content every day, will be featured in the app
    and air on Nickelodeon beginning this spring.

Full-length episodes in the Nick App can be accessed by households that
subscribe to a TV service package with Nickelodeon from any one of eight
distributors, including AT&T U-verse, Bright House Networks, Cablevision,
DIRECTV, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which
collectively reach almost 50 million homes.

The Nick App is ad-supported and currently available free for iPad via the App
Store, and will roll out on additional devices in the coming months.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, and feature films. Nickelodeon's U.S. television network is
seen in almost 100 million households and has been the number-one-rated basic
cable network for 18 consecutive years. For more information or artwork, visit
www.nickpress.com. Nickelodeon and all related titles, characters and logos
are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

SOURCE Nickelodeon

Website: http://www.nick.com
Contact: Tori Fernandes, +1-212-846-4942, Tori.Fernandes@nick.com
 
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