Superior Clarity and Nimble Precision: The DX-format Nikon D7100 Embraces the Advanced Enthusiast With Intuitive Engineering

Superior Clarity and Nimble Precision: The DX-format Nikon D7100 Embraces the
                Advanced Enthusiast With Intuitive Engineering

Nikon's DX-format Flagship Provides Agility, Amazing Image Quality and
Wireless Connectivity

PR Newswire

MELVILLE, N.Y., Feb. 21, 2013

MELVILLE, N.Y., Feb. 21, 2013 /PRNewswire/ --Nikon Inc. today announced the
D7100, the HD-SLR that ushers in a new era of DX-format image quality and
functionality for the experienced shooter and photo enthusiast. The
lightweight Nikon D7100 has an impressive array of intuitive features and
controls bolstered by rapid performance and a robust feature set that includes
a new 24.1-megapixel CMOS sensor, Nikon's 51-point AF system and wireless

"Solidifying Nikon's ongoing commitment to the DX-format D-SLR customer, the
innovative D7100 provides new ways for photographers to capture their creative
vision with incredible detail and precision, whether through still images or
HD videos," said Bo Kajiwara, Vice President of Marketing, Planning and
Customer Experience, Nikon Inc. "The D7100 blends the best creative features
with advanced-level functionality to give the enthusiast exactly what they
want– and that's a great shooting experience before, during and after capture,
from shooting to sharing."

Engineered for Exceptional Image Quality

At the core of the Nikon D7100 is a new 24.1-megapixel DX-format CMOS sensor,
designed to render the truest, most detail-rich images possible and brilliant
HD video. The innovative sensor design delivers the ultimate in image quality
by defying convention; because of the high resolution and advanced
technologies, the optical low pass filter (OLPF) is no longer used. Using
NIKKOR lenses, the resulting images explode with more clarity and detail to
take full advantage of the 24.1-megapixel resolution achieved with D7100's
DX-format CMOS sensor.

Driven by Nikon's exclusive EXPEED 3 image processing engine, the D7100
realizes a focus on image quality that extends beyond staggering sharpness to
outstanding images with a wide dynamic range in a variety of lighting
conditions. A wide ISO range of 100-6400 (expandable to Hi-2 of 25,600) allows
for more versatile shooting to capture challenging conditions such as nature
at twilight or even sports under less-than-ideal lighting. Even at higher
ISOs, noise is minimized for both still images as well as when recording HD

Performance and Features Geared for the Advanced User

The Nikon D7100 is designed for the experienced shooter ready to take their
photography to the next level, who demands a camera that conveys reliability
and performance, and who is eager to embrace the next photographic challenge.
These features include:

  oNew 51-Point AF System - The D7100 features Nikon's professionally proven
    and lightning-fast 51-point AF system, with a new Multi-CAM 3500DX AF
    module. Additionally, the AF system and exposure are augmented with
    Nikon's 3D Color Matrix Metering II 2,016-pixel RGB sensor and Scene
    Recognition System, which recognizes the scene prior to shooting in order
    to adjust AF, AE, AWB and other parameters. The results of this system are
    accurate and even exposures, sharp details and vivid color, frame after
    frame. For additional precision, 15 of the 51 AF points are cross-type,
    and the center point is functional at f/8, giving DX photographers an
    additional telephoto advantage when using a teleconverter.
  oRapid Response and Operation - To help ensure the decisive shot is not
    missed, the D7100 can shoot at up to six frames-per-second (fps) at full
    resolution and up to seven fps when using the new 1.3x crop mode at
    slightly reduced resolution. Overall operation and image processing is
    swift, while startup and shutter lag is nearly imperceptible with a
    release time lag of 0.052 second (CIPA). Image data is also written to
    dual SD card slots, which accept the latest high-speed UHS-1 and SDXC
  o1.3x Crop Mode - Sports photographers take note: Building upon the
    telephoto benefits of the DX-format, the D7100 has the unique ability to
    shoot in a 1.3x DX crop mode for both stills and HD video. While in this
    innovative mode, shooters will gain an extra telephoto boost (2X), and a
    boost in burst speed to seven fps, with 15.4- megapixel resolution.
    Additionally, while in this mode, the 51-point AF array covers more of the
    frame, allowing improved subject acquisition and tracking performance
    through the viewfinder.
  oNew High Resolution LCD - The new, wide and bright LCD screen is
    3.2-inches and features a super high resolution of 1,229K dots. Now
    photographers can easily compose and check critical focus for HD video.
  oNew Viewfinder - Nikon has implemented a bright and high-contrast new OLED
    data display within the optical viewfinder that makes it easier to read
    and see shooting data. When composing through the viewfinder, users see
    100% frame coverage, essential for proper framing.
  oSpot White Balance - A new feature for Nikon cameras, Spot White Balance
    allows for quick and precise white balance adjustment while shooting in
    live view. By selecting a desired point on the screen, users can set a
    custom white balance from a distance, even while using a super-telephoto
    lens. This is helpful for shooting video or when shooting under unfamiliar
    lighting when no gray card is available.
  oDurable Construction - Built to perform in a wide variety of conditions,
    the D7100 is built to the same moisture and dust resistance specifications
    of the venerable Nikon D300S. For durability, the top and rear covers are
    constructed of magnesium alloy, while internally, the shutter has been
    tested to withstand 150,000 cycles. Despite its robust construction, the
    camera remains lightweight, weighing in at approximately 1.5 pounds
  oEnhanced Interface - To make it easier for users to quickly access
    frequently used functions, the "i" button has been added to the
    enthusiast-oriented control layout on the camera.

Sharing and Remote Shooting Simplified

Photographers know that moment when the shutter clicks and they have created
something stunning which deserves to be shared. No matter where that moment
occurs, whether in an urban landscape or isolated forest, they can now share
their images wirelessly by an attached WU-1a Wireless Mobile Adapter.^1 With
this optional adapter the user has the ability to share images to a supported
smartphone or tablet, shoot remotely from their device, and transfer photos
from up to 49 feet away. The Nikon Wireless Mobile Utility application is
available free of charge on Google Play™ for Android™ devices or from the App
Store™. When using the application, photographers can wirelessly transfer
images from the camera to a mobile device and even remotely control the

Capture Exceptional HD Video

For those looking to create multimedia content, the Nikon D7100 has a wide
variety of innovative features for capturing HD video at various frame rates.
With a press of the dedicated video record button, video can be recorded at
1080/30p, or at 60i/50i (in 1.3x Crop Mode) for optimal playback on many
HDTV's when connected via HDMI. The D7100 also provides the ability to record
stereo sound through the internal microphone, or attach an optional external
microphone such as Nikon's ME-1, through the dedicated microphone terminal. To
reference audio, the camera also features a headphone terminal. Users can also
get creative using Nikon's Creative Effects in real time. This feature lets
users take advantage of modes like Selective Color or Color Sketch to create
truly customized movies.

Full Control,

In addition to full manual controls, the Nikon D7100 features a variety of
intelligent modes to create effects and special features so that users can
unleash their creativity. Nikon's Picture Controls can be applied to photo and
video to change the color, tone and saturation of an image for creative
control. When capturing still images, the same Creative Effects modes and
filters available in video are also at the disposal of the user. By combining
consecutive frames, the D7100 also has a high dynamic range (HDR) function to
let users capture photos with a vast tonal range.

NIKKOR, Speedlight and System Compatibility

For 80 years, the NIKKOR legacy has been providing world renowned optics for
photographers. The D7100 is compatible with Nikon's dedicated DX-format lenses
and more than 50 FX-format lenses. NIKKOR lenses offer the ultimate in
sharpness and clarity in photos and HD video. For added versatility, the
camera features a built-in flash, or can act as a commander in Nikon's popular
Creative Lighting System (CLS).

WR-1 Transceiver

In addition to the D7100, Nikon also announced the WR-1 Transceiver for Nikon
D-SLR cameras. This device uses the 2.4 GHz radio frequency for maximum range
when communicating with the camera, extending the range and functionality^2
for remote shooting applications. The communication range between WR-1 units
is approximately 394 feet^3, and 15 channels are available. Users also have
the ability to remotely control a camera (with a WR-1 used as a receiver)
attached by operation of another WR-1 (used as a transmitter), and also
perform simultaneous or synchronized release of shutters on several cameras
using the WR-1^4. Furthermore, there are a wide variety of options for remote
shooting, which include dividing remote cameras into groups and controlling
each group separately and interval timer photography. Remote shooting by
combining the WR-1 with WR-R10/WRT10 wireless remotes is also possible^5.

Price and Availability
The Nikon D7100 will be available starting in March 2013 for the suggested
retail price (SRP) of $1599.95* with the AF-S DX NIKKOR 18-105mm f/3.5-5.6 VR
lens or $1199.95 for the body only configuration. Additionally, the new MB-D15
battery grip and the WR-1 transceiver will also be available in March 2013,
and pricing for these products is not yet announced. The WU-1a Wireless Mobile
Adapter is currently available and has a suggested retail price (SRP) of

For more information on the new Nikon D7100 and other Nikon products, please

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital
imaging, precision optics and photo imaging technology and is globally
recognized for setting new standards in product design and performance for its
award-winning consumer and professional photographic equipment. Nikon Inc.
distributes consumer and professional digital SLR cameras, NIKKOR optics,
Speedlights and system accessories; Nikon COOLPIX® compact digital cameras;
35mm film SLR cameras; Nikon software products and Nikon sports and
recreational optics as well as the Nikon 1 advanced camera with
interchangeable lens system. Nikon Corporation, the parent company of the
Nikon Inc., recently celebrated its 80th anniversary of NIKKOR optics, and
announced the production of over 75 million NIKKOR lenses in 2012, creating a
new milestone in Nikon's heritage of superior optics. For more information,
dial (800) NIKON-US or visit, which links all levels
of photographers to the Web's most comprehensive photo learning and sharing
communities. Connect with Nikon and other photographers on Facebook at and get the latest news and information from
Twitter by following @NikonUSA.


This camera's Wi-Fi® capabilityusing the WU-1a Wireless Mobile Adapter can
only be used with a compatible iPhone®, iPad®, and/or iPod touch® or smart
devices running on the Android™ operating system. The Wireless Mobile Utility
application must be installed on the device before it can be used with this
camera. For compatibility and to download the application, please visit:

For iPhone®/iPad®/iPod Touch®

For Android^TM Google Play^TM

Apple, the Apple logo, iPhone, iPad and iPod touch are trademarksof Apple
Inc., registered in the U.S. and other countries.

Android and Google Play are trademarks of Google Inc.

Wi-Fi® and the Wi-Fi CERTIFIED logo are registered trademarks of the Wi-Fi

All Nikon trademarks are trademarks of Nikon Corporation.

^2 Functions limited.

^3 Approximate range at height of about 1.2 m/4 ft; varies with weather
conditions and presence or absence of obstacles.

^4 Only a camera with a ten-pin remote terminal can be employed as a master

^5 This requires pairing of the WR-1, WR-R10 and WR-T10 units in use. Maximum
number of controllers that can be paired: 20

(WR-1) or 64 (WR-R10)

*SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are
set by dealers and are subject to change at any time.

Specifications, equipment and release dates are subject to change without any
notice or obligation on the part of the manufacturer.

SOURCE Nikon Inc.

Contact: MWW Group, Geoff Coalter,, or Matt Kopacz,, +1-201-507-9500,
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