MONTREAL, Feb. 21, 2013 /CNW Telbec/ - Les Affaires, one of TCMedia's
flagship brands, is celebrating its 85(th )anniversary by publishing a special
issue that profiles leading figures in the Québec business community. To mark
the occasion, 25 business personalities have basically agreed to act as
content editors by suggesting topics and commenting on articles prepared by
the team of journalists. The special issue, dated Saturday, February23, is
"The enthusiasm with which these 25 personalities signed on to this project
shows the extent to which Les Affaires is a benchmark in the business world.
Actually, what we want to celebrate are Québec businesses and organizations,
their leaders and their employees," said Stéphane Lavallée, Vice President,
Business Solutions for TCMedia, and Publisher, Les Affaires Group.
Among the senior executives contributing to the project are Pierre Beaudoin,
President and CEO of Bombardier; Isabelle Hudon, President of Sun Life
Financial - Québec; Monique Leroux, President and CEO of Desjardins Group;
Rémi Marcoux, founder of TCTranscontinental; and Michael Sabia, President
and CEO of the Caisse de dépôt et placement du Québec. Their presence and
that of many other business people shows that Les Affaires is still the
central hub of Québec's business world.
"Les Affaires is changing rapidly, incorporating digital technology,
presenting dozens of events each year and now we're even organizing trade
missions," noted Mr. Lavallée. "But what drives it all, and will always drive
it, is the passion for business."
Other initiatives, such as special events and special columns in the
newspaper, will be organized over the course of the year to mark the 85(th)
anniversary of Les Affaires.
Les Affaires was founded in 1928 in Quebec City as a magazine called Les
Affaires, a Magazine of Business. The main aim of the publication was to help
French-Canadian entrepreneurs and business managers improve their management
practices, grow their businesses and increase their survival rates.
Transcontinental, founded in 1976 by Rémi Marcoux, acquired Les Affaires
newspaper in 1979. At that time, since only 4% of Québec adults owned shares
in a company or in mutual funds, the paper focused on educating Quebecers
about investing and finance. Today, Les Affaires earns the top ratings among
North American business publications for reading time, reader loyalty and
About Les Affaires Group
Les Affaires Group is the leading provider of information and analytical
content for Québec business people. To date, the Group has the largest
business and finance news desk in Québec, with a team of more than 45
employees. Through its publications, online activities and events, it
determines key information, identifies business opportunities and disseminates
best business practices. The Les Affaires Group, a member of TCMedia,
produces Les Affaires newspaper, lesaffaires.com, Les Affaires Events, the
management magazine PREMIUM, and the personal finance magazine A+.
Canada's leading provider of media and marketing activation solutions,
employing about 4,000 people, TCMedia reaches 24million consumers in
Canada through its integrated multiplatform offering that includes print and
digital media, the production of magazines, newspapers, books and custom
content, mass and personalized marketing, interactive and mobile applications,
TV production and door-to-door distribution.
TCMedia is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D),
which has about 9,500 employees in Canada and the United States, and reported
revenues of C$2.1billion in 2012. Websitewww.tc.tc.
For more information or interview requests:
Media Katherine Chartrand Director of Internal and External Communications
TCMedia Telephone: 514-392-2091 email@example.com
SOURCE: Transcontinental inc.
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-0- Feb/21/2013 14:23 GMT
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