Yaffe Deutser Is The Latest Firm To Tap The Power Of Rentrak's TV Ratings Currency

  Yaffe Deutser Is The Latest Firm To Tap The Power Of Rentrak's TV Ratings

--Yaffe Deutser to Use Rentrak's Granular Information to Provide Deeper
Insights for Their Retail, Healthcare and Education Clients--

PR Newswire

PORTLAND, Ore., Feb. 21, 2013

PORTLAND, Ore., Feb. 21, 2013 /PRNewswire/ --Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced a StationView Essentials
contract with Yaffe Deutser, a leading professional services firm that
delivers improved performance for organizations through strategic,
organizational and demand generation services.

Under the agreement, Yaffe Deutser will be using Rentrak's TV ratings service
to provide its clients with a more targeted view of the local TV market in
order find efficacies in their station and program selection. Information
will also flow directly into Yaffe Deutser's media software from STRATA (a
Comcast company), a premier media buying and selling software provider which
is integrated with Rentrak's TV ratings service.

By using Rentrak, Yaffe Deutser can achieve greater precision in targeting,
planning and the buying of television through the use of unique reporting
metrics such as zip code level heat maps and stable local market data from a
national database of over 20 million televisions.

"As a firm, we take a fundamentally different approach to understanding the
psyche and decision making process of our customers' customers. Rentrak's
detailed TV ratings information will allow our firm to learn news ways to plan
and buy for our clients, particularly in Houston where Rentrak has three major
broadcast affiliates also using their detailed information," said Buffy
O'Connor, Media Director at Yaffe Deutser. "We are proud of our partnership
with Rentrak and with the information it will provide to make our proprietary
buying process even more precise."

"Rentrak provides firms like Yaffe Deutser with stable and predictable TV
ratings information to conduct more effective TV buys that cannot be matched
anywhere else in the marketplace," said Chris Wilson, president of National
Linear Television at Rentrak.

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com


Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

SOURCE Rentrak Corporation

Website: http://www.rentrak.com
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