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Videogame Industry's Brightest Minds Convene In New York As Part Of Sony Computer Entertainment's Introduction Of



   Videogame Industry's Brightest Minds Convene In New York As Part Of Sony
            Computer Entertainment's Introduction Of PlayStation®4

Game Creators Provide Sneak Peek into Play Experiences That Will Define
PlayStation®4 And the Unprecedented Power, Deep Social Capabilities, and
Instant Accessibility Offered by the Next-Generation Platform

PR Newswire

NEW YORK, Feb. 20, 2013

NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Sony Computer Entertainment Inc. (SCE)
today introduced PlayStation®4 (PS4™), its next-generation gaming platform for
the home, alongside the videogame industry's brightest and most creative minds
at PlayStation®Meeting 2013.  With unprecedented power, deep social
capabilities, and instant accessibility, PS4 allows game creators to unleash
their imaginations and deliver new play experiences to gamers that were never
before possible.  The live audience at the Hammerstein Ballroom in New York,
along with millions of fans streaming the event around the world, were also
provided with a sneak peek of some of the games that will ultimately define
the PS4 experience.  

(Logo: http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

Andrew House, President and Group CEO, Sony Computer Entertainment Inc.
officially announced PS4 and presented the broader vision for PlayStation®
evolving from a console in the living room into the best place to play
wherever gamers are: "Our vision for the future is consumer-centric,
developer-inspired, and characterized by an unwavering commitment to
phenomenal play experiences," House remarked.  "Today we are revealing the
genesis of an expanding 'idea' about the future of play – an idea with enough
potential to satisfy the insatiable appetites of our creative community of
developers and gamers."  

Acclaimed game designer and industry veteran Mark Cerny then took the stage to
discuss PS4 in more detail, including the powerful system components that will
give developers the canvas to fully express their creative ideas and deliver
more immersive gaming that transcends today's expectations.  Cerny, the lead
system architect for PS4, also talked about the five key principles guiding
the design of the consumer experience that will surround all games: simple,
immediate, social, integrated, and personalized.

"We wanted to ensure that nothing would come between the platform and the joy
of play," Cerny said.  "We also wanted to be sure that the system architecture
could fluidly connect the player to a larger world of experiences, and provide
easy access to everything PlayStation® has to offer – across the console and
mobile spaces, and PlayStation®Network.  And we were able to create, in PS4, a
platform by game creators for game creators."    

David Perry, noted developer and CEO of Gaikai Inc., which joined SCE group
last year, announced the ambitions for PlayStation®Network and how PS4 will
leverage Gaikai's cloud technology to deliver a sea change in how consumers
discover, access, share and enjoy games.  Whether that's connecting PSN more
deeply into social networks or broadcasting the game a user is playing in real
time or getting help from friends in new ways, the gaming experience on PS4 is
rooted in social interaction.  Perry also discussed the company's goal to make
free exploration possible for various games, a concept he described as, "Try
it for free, share it if you like it, only pay for games you fall in love
with."

PS4 integrates second screens, including PS Vita, smartphones and tablets, to
wrap gamers in their favorite content wherever they are.  SCE's long-term goal
is to make almost every PS4 title playable on PS Vita by using Remote Play
over Wi-Fi networks.  "PS Vita is the ultimate companion device for PS4,
enabling gamers to pull their games from their beautiful HDTVs to PS Vita's
beautiful 5-inch screen," Perry noted.

The spotlight moved toward some of the most creative individuals in the
development and publishing community, highlighting how PS4 brings a new
synergy between hardware and software to enable new emotional states of play
never before possible.  "The future of PlayStation is about great games –
inspiring, new experiences from the imaginations of the world's best
creators," said Michael Denny, SVP, Sony Computer Entertainment Worldwide
Studios.

Denny introduced developers behind some of the first-party titles being
created exclusively for the new platform, including Guerrilla Games' Hermen
Hulst, Sucker Punch Productions' Nate Fox, and Evolution Studios' Matt
Southern.

 "'Next Generation' no longer just means 'more powerful hardware,'" Southern
said. "We're a next generation of gamer, we want to play great looking games
but in new ways that fit our permanently-connected lives.  To us, that means
driving in a team.  It's such a thrill for a studio to be asked to help define
new PlayStation technology, so that we can bring our vision for team based
racing to life."

Celebrated independent developer Jonathan Blow then unveiled the first
official trailer for The Witness, which will be exclusive to PS4 for console
and underscores PlayStation's support of developers interested in pushing the
boundaries of play.

PlayStation®Meeting 2013 also featured two of the gaming industry's most
talented creators providing a glimpse into the future of what's possible on
PS4.  David Cage from Quantic Dream explored narrative-driven gaming and how
PS4's powerful hardware lets developers forget about technology and focus on
creating experiences that trigger emotions.  "We can concentrate on what
amazing stories we want to tell and what incredible worlds we want to create,"
Cage said.  "We can take you to places you have never seen before and make you
feel emotions that you have never felt in real life, without having to wonder
if we will have the horsepower to do so.  We are now only limited by our
imagination."

Alex Evans from Media Molecule then re-imagined the concept of user-generated
content and creativity.  Armed with a PlayStation®Move motion controller, he
demonstrated the freedom of expression that PS4 offers to creators, whether
they're professional developers or gamers of all levels.  Evans remarked:
"PS4, in our eyes, should be 'the creative console'. It's the place you go to
be inspired; It's the place to experience other's dreams, or make your own:
it's the place you go, to make.  With PS4, with the creative console, we want
to change making in every way: from music to gaming to story-telling."

Building on PlayStation's long-standing history of collaborating with
third-party partners, PS4 will have software support from virtually every
major developer and publisher across North America, Europe and Japan.  At
PlayStation Meeting 2013, titles in development and technology demos were
presented by partners including Activision Publishing, Inc., Blizzard
Entertainment, Inc., Bungie, Inc., CAPCOM, Epic Games, Inc., Havok, SQUARE
ENIX Co., Ltd., Ubisoft Entertainment, showcasing how the development
community has already embraced PS3's ability to make their imaginations become
reality.

Ubisoft Entertainment  Co-Founder and CEO Yves Guillemot announced that
Watch_Dogs, introduced at E3 2012 to critical acclaim, will launch with PS4.
 "Today, with PS4, Sony Computer Entertainment is introducing an amazing new
platform," Guillemot said. "It will let developers like ours deliver games
that surpass anything previously possible on a home console.  PS4 will also
help us deliver on what we believe to be the future of gaming."     

Chris Metzen, Senior Vice President of Story and Franchise Development of
Blizzard Entertainment, Inc., unveiled that the award-winning Diablo franchise
would make its console debut with PlayStation. Diablo III will be adapted for
PS4 with an interface custom-designed to work naturally on controllers.

Eric Hirshberg, CEO of Activision Publishing, Inc., announced full support
from its developers for PS4.  Hirshberg then introduced Bungie, Inc., which is
working on "the next great video game franchise – Destiny™."

Harold Ryan, President of Bungie, Inc., announced that Destiny will have
exclusive content for PlayStation gamers.  Ryan said: "Like PS4, Destiny is an
online, connected experience. Like PS4, Destiny lets you access the content
you love from multiple devices. And like PS4, Destiny is designed to entertain
you for years to come."

The lineup of PS4 games shown at PlayStation Meeting 2013 include:

  o Driveclub (WWS Evolution Studios)
  o inFAMOUS Second Son (WWS Sucker Punch Productions)
  o Killzone: Shadow Fall (WWS Guerrilla Games)
  o Knack (WWS Japan Studio)
  o Deep Down (working title) (CAPCOM)
  o Destiny (Activision Publishing, Inc./ Bungie, Inc.)
  o Diablo III (Blizzard Entertainment, Inc.)
  o The Witness (Jonathan Blow)
  o Watch_Dogs (Ubisoft Entertainment)

Additional titles that will be available for PS4 will continue to be
announced, demonstrating the full support of SCE Worldwide Studios,
third-party developers and publishers, and the independent development
community.

"The arrival of PS4 is a critical initiative that presents an enormous
opportunity to dramatically evolve the game play experience into something far
grander than ever imagined," House said, as he concluded the event.  "From
enhanced social capabilities to intensified power to realizing bigger, better,
and more immersive game play, to the evolution of our ecosystem to meet the
requirements for a simpler, more adaptive interface, we believe PS4 proves we
have more to offer than ever before."

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of
consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI)
manufactures, distributes, develop and markets the PlayStation®2 (PS2®)
computer entertainment system, the PSP® (PlayStation®Portable) handheld
entertainment system, the PlayStation®3 (PS3®) computer entertainment system
and the PlayStation®Vita (PS Vita) portable entertainment system. SCEI has
revolutionized home entertainment since they launched PlayStation® in 1994.
PS2® further enhances the PlayStation® legacy as the core of home networked
entertainment. PSP® is a handheld entertainment system that allows users to
enjoy 3D games with high-quality full-motion video and high-fidelity stereo
audio. PS3® is an advanced computer system, incorporating the powerful Cell
Broadband Engine and RSX processors. PS Vita is an ultimate portable
entertainment system that offers a revolutionary combination of rich gaming
and social connectivity within a real world context. SCEI also delivers the
PlayStation® experience to open operating systems through PlayStation®Mobile,
a cross device platform. Headquartered in Tokyo, Japan, SCEI, along with its
affiliated companies, Sony Computer Entertainment America LLC., and Sony
Computer Entertainment Europe Ltd., and its division companies, Sony Computer
Entertainment Japan and Sony Computer Entertainment Asia develops, publishes,
markets and distributes hardware and software, and manages the third party
licensing programs for these platforms in the respective markets worldwide.

PlayStation, PS4, PS3, PS2 and PSP are registered trademarks or trademarks of
Sony Computer Entertainment Inc. All other trademarks are property of their
respective owners.

SOURCE Sony Computer Entertainment Inc.

Contact: Jennifer Clark, +1-650-655-5994, jennifer_clark@playstation.sony.com
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