Neolane to Showcase How Retailers Can Become More Customer-Focused at eTail
Conversational Marketing Provider to Demonstrate How Cloud-Based Technology
Can Tightly Coordinate Dialogues Across All Channels for Retailers
eTail West 2013
NEWTON, Mass. -- February 21, 2013
Conversational marketing technology provider Neolane, Inc. today announced its
participation at the upcoming eTail West 2013 event. The theme of this year’s
event is to help retailers shift from channel-obsessed to customer-obsessed.
This year’s sessions and exhibitions will focus on creating profitable and
customized growth strategies; creating efficient, measurable multi-channel and
online strategies; and mobile shopping and social strategies. At eTail,
Neolane will demonstrate how retailers can drive higher levels of
cross-channel engagement with its cloud-based marketing technology.
eTail West is the leading conference for the online and multi-channel retail
industry, bringing together 2,000 plus senior-level eCommerce and marketing
professionals from cross-industries. Attendees will also learn more about
Neolane's mobile marketing capabilities and enter to win an Apple iPad Mini™
when they visit Booth #115.
WHO: Jerry Kosmachuk, Senior Application Consultant
WHAT: Cross-channel communications involve receiving large amounts of customer
data that have to be used correctly in order to create personalized campaigns.
At booth #115, Neolane will demonstrate how use of its conversational
marketing platform allows marketers to turn data into actionable insights to
increase marketing efficiency. Attendees will also have an opportunity to
learn how Neolane integrates a brands app as a new channel within the Neolane
platform (email, direct mail and web) and allows marketing organizations to
send push notifications and manage in-app messages.
WHEN: eTail West is taking place from February 25 – 28, 2013.
WHERE: JW Marriott Dessert Springs in Palm Desert, CA. Neolane will be at
For more event details, please visit: http://events.neolane.com/etail2013/.
For those interested in tracking the event on Twitter, follow @neolane and use
the event hashtag #etail.
To arrange for a media or analyst briefing, please contact
Neolane provides the only conversational marketing technology that empowers
organizations to build and sustain one-to-one lifetime dialogues, dramatically
increasing revenue and marketing efficiency. Born digital, withbest-in-class
email and inbound-outbound channel fusion capabilities architected into a
single code-based platform, marketers achieve results in record time. Neolane
is easy to use for both power and casual users, but powerful enough to drive
the most sophisticated marketing strategies. Future proof, Neolane has a track
record of enabling its customers to adapt to new customer engagement
challenges and exploit opportunities more quickly than their
competition.Neolane is used by more than 400 of the world’s leading companies
including Alcatel Lucent, barnesandnoble.com, Sears Canada, Sephora Europe and
Sony Music. Visit www.neolane.com and read our blog The Cross-Channel
Copyright © 2013 Neolane. All Rights Reserved. All other brand names, product
names, or trademarks belong to their respective holders.
PAN Communications for Neolane
Katelyn D’Eramo, + 1 617-502-4300
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