Business Marketing Association Phoenix Names Matt Hensler President

     Business Marketing Association Phoenix Names Matt Hensler President

Sheila Kloefkorn appointed chapter vice president

PR Newswire

PHOENIX, Feb. 21, 2013

PHOENIX, Feb. 21, 2013 /PRNewswire/ -- The Phoenix Chapter of the Business
Marketing Association (BMA) has named Matt Hensler board president and Sheila
Kloefkorn vice president of the board. Hensler, vice president, strategic
services at Phoenix-based Canyon Communications, served as chapter vice
president in 2012 and replaces outgoing BMA Phoenix chapter president Charles
Babb. A member of the BMA since 2009, Hensler served as vice president of
programming in 2010. Kloefkorn, who served as the Chapter's president in 2010,
will also take on duties as vice president of programming.

"The BMA Phoenix chapter was built on the collaboration and collegial spirit
of a handful of passionate business-to-business marketers, and this energy is
apparent in the Chapter's events and programs we've planned for this year. We
create value for our members by providing educational forums focused on topics
ranging from staging live events that drive demand to implementing the digital
marketing tools that deliver ROI. I encourage all B2B marketing professionals
to come out to a BMA meeting to experience the benefits of this great
organization!" stated Hensler.

Commenting on the contributions made by outgoing chapter president Babb,
Hensler added, "I have a lot of respect for what Charlie and the board
accomplished in the last year. Together they continued to build on the
environment that was established for BMA Phoenix events where B2B strategies
and insights are openly exchanged among business marketers."

The BMA Phoenix chapter continues to be recognized at a national level for its
unique programming such as the annual Marketing Technology Summit, which is
co-hosted by the Arizona Technology Council, and its approach to reach more
B2B marketers through the introduction of a dedicated Young Professionals

With more than a decade of experience focused on B2B markets, Hensler has
worked with a number of B2B companies in the construction services,
healthcare, technology, industrial and facility services industries. He is
experienced in brand and product positioning, message development and
strategic communications planning, ranging from product launches to websites.

Other new board member updates include Larry Fleishman, practice director,
branding and go-to-market Strategies at Televerde, and Malcolm Atherton,
account partner from PR Newswire, will serve as vice president and director
respectively of the Membership Committee. In addition, Richard Haynie, owner
and creative director at Haynie Design, will lead social media and design for
the Chapter, and Cory Fetter, public relations and social media coordinator,
at Avnet, Inc., will represent the newly formed BMA Phoenix Young
Professionals group.

Upcoming BMA Phoenix Events

BMA Phoenix focuses on filling the need for more collaboration, networking and
training focused on the nuances of business-to-business marketing. Upcoming
events include:

  oTaking Your Ideas to Market - Business to Business Marketing for Start-Ups
    ‑ Tuesday, March 19
  oMarketer of the Year Event ‑ Thursday, April 25
  oB2B Video Marketing ‑ Tuesday, May 21

For information on upcoming chapter meetings, please visit the BMA Phoenix

Connect with BMA Phoenix Online:
To learn more about BMA Phoenix, please visit

SOURCE Business Marketing Association, Phoenix

Contact: Michelle Kershner, Business Marketing Association, Phoenix,
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