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Piperlime Announces Aimee Song of Song of Style as New Guest Editor

     Piperlime Announces Aimee Song of Song of Style as New Guest Editor

PR Newswire

SAN FRANCISCO, Feb. 21, 2013

SAN FRANCISCO, Feb. 21, 2013 /PRNewswire/ --Piperlime, the online shop known
for the freshest styles in fashion, continues to grow its successful Guest
Editor Program. In partnership with leading lifestyle brand POPSUGAR, blogger
Aimee Song of Song of Style will join Piperlime's Guest Editor program
beginning this spring.

(Photo: http://photos.prnewswire.com/prnh/20130221/NY63929)
(Logo: http://photos.prnewswire.com/prnh/20110817/NY53332LOGO)

"Our guest editor program has been a vital part of Piperlime since we launched
with Rachel Zoe," said Jennifer Gosselin, senior vice president and general
manager of Piperlime. "Our customers love the Guest Editor styling tips and
picks on our site and in-store," she continued.

The partnership will kick off today, giving customers access to Aimee Song's
styling tips, product picks and original video content on Piperlime.com and
also on POPSUGAR.

"The Piperlime customer is very fashion-involved and we think she will love
Aimee's fresh and unique fashion point of view," said Gosselin. "We have
admired Aimee's distinct style and vision, which she shares on her blog each
day, and we are so excited to partner with her."

About Piperlime

Launched in October 2006, Piperlime inspires customers with a fresh and unique
mix of products, brands and price points.Favorite picks and tips on how to
wear the season's trends from Piperlime Guest Editors Rachel Zoe and Olivia
Palermo keep customers in the know, providing them with a shortcut to chic.
Visit us at piperlime.com.Piperlime is a division of Gap Inc. (NYSE: GPS).

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing,
accessories, and personal care products for men, women, children, and babies
under the Gap, Banana Republic, Old Navy, Piperlime, Athleta, and Intermix
brands. Fiscal year 2012 net sales were $15.7 billion. Gap Inc. products are
available for purchase in about 90 countries worldwide through about 3,000
company-operated stores, over 300 franchise stores, and e-commerce sites. For
more information, please visit gapinc.com.

About Song of Style (songofstyle.blogspot.com/)

SOURCE Piperlime

Website: http://piperlime.gap.com
Contact: Jen Rivas, Piperlime Public Relations, +1-415-427-5338,
jen_rivas@gap.com; or Jayme Felson, Alison Brod Public Relations,
+1-212-230-1800, jayme@alisonbrodpr.com
 
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