(The following press release from BlueBay was received by e-mail. It was 
not confirmed by the sender.) 
BlueBay Asset Management appoints dedicated sales director for Nordics 
21 February 2013 (London) - BlueBay Asset Management LLP ("BlueBay"), a leading 
specialist manager of fixed income and alternative investments, is pleased to 
announce the appointment of Staffan Kampe as Director of Sales Nordics. 
Staffan joins BlueBay from Lyxor Asset Management where he was Head of 
Institutional Sales Nordic Region.  Prior to this Staffan spent 11 years at SEB 
covering a range of roles including product development and institutional sales 
at SEB Wealth Management. 
Mattias Hojmark-Jensen, Partner, Head of Sales - EMEA said:  "The Nordic region 
is important to BlueBay and I am delighted that Staffan has joined as a 
dedicated resource for this investor base.  We look forward to expanding our 
presence and providing a first class service to our clients." 
Notes to Editors 
About BlueBay Asset Management 
BlueBay Asset Management was founded in 2001 and is one of Europe's largest 
managers of fixed income credit and alternative products.  Based in London, 
with offices in the US, Luxembourg, Hong Kong and Japan, the firm manages over 
US$51 billion (as at 31 December 2012) for institutions and high-net-worth 
individuals.  BlueBay provides a combination of long-only and alternative debt 
strategies covering investment grade, high yield, convertibles and emerging 
markets.  BlueBay Asset Management LLP is wholly-owned by Royal Bank of Canada 
and part of the RBC asset management division, RBC Global Asset Management 
group of companies. 
BlueBay Asset Management LLP is authorised and regulated by the Financial 
Services Authority.  The term 'partner' refers to a member of BlueBay Asset 
Management LLP or an employee of an affiliate of equivalent standing. 
About RBC Global Asset Management 
RBC Global Asset Management<> (RBC GAM) is the asset 
management division of Royal Bank of Canada (RBC), and includes institutional 
money managers BlueBay Asset Management, Phillips, Hager & North Investment 
Management and RBC Global Asset Management (U.S.). RBC GAM is a provider of 
global investment management services and solutions to individual, 
high-net-worth and institutional investors through exchange-traded funds, hedge 
funds, mutual funds, pooled funds, separate accounts and specialty investment 
strategies. RBC GAM group of companies manage more than US$270 billion in 
assets and have approximately 1,000 employees located across Canada, the United 
States, Europe and Asia. 
FTI Consulting
Laura Hudson: 020 7269 7137<> 
Laura Hudson
Associate Vice President
Strategic Communications
F T I Consulting
+44 (0)20 7269 7137 direct
+44 (0)7920 496 756 mobile
Holborn Gate, 26 Southampton Buildings
London, WC2A 1PB<> 
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