ASICS America Continues Partnership with American Distance Runner Standout Ryan Hall

  ASICS America Continues Partnership with American Distance Runner Standout
  Ryan Hall

Business Wire

IRVINE, Calif. -- February 21, 2013

ASICS America announced today the fastest American marathon runner Ryan Hall,
continues his longstanding relationship with ASICS. One of the premier faces
in American distance running, the two-time Olympian and American half marathon
record holder became the first American to break the one-hour barrier in the
half marathon in 2007.

“I could not be more thrilled to partner with ASICS again this year, a brand
that has been faithful to me throughout my athletic pursuits,” commented Ryan
Hall on the renewed partnership. “ASICS goes above and beyond to make you feel
like you are part of the family, while simultaneously providing me with the
world’s leading high performance footwear and apparel that suit my competition
needs.”

During the course of his 8 year relationship with the brand, Hall has
participated in a number of exciting initiatives, including a trip to the
ASICS Research and Development center in Kobe, Japan, to undergo testing and
evaluation to provide feedback on footwear development and design. In
addition, the brand collaborated with Hall on a video wall during the 2011 New
York City Marathon, dubbed “Run with Ryan,” a popular installation that
resonated with millions of running enthusiasts and novices alike.

“We’ve done stellar things with Ryan over the last 8 years, and by renewing
our relationship with him in 2013 and beyond, we’re excited to continue to
break barriers in the sport together,” commented ASICS Vice President of
Marketing, Erik Forsell. “We are committed to constantly improving with our
athletes, and Ryan is a perfect example of this mission.”

In addition to his accomplishments on the track, Hall and his wife Sara, who
is also a recently renewed ASICS sponsored athlete and professional runner,
formed the Hall Steps Foundation. The foundation aims to empower the running
community to use the energy and resources that fuel runners’ athletic
achievements for social justice efforts. ASICS is a proud supporter of the
Hall Steps Foundation.

About ASICS

Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old
Latin phrase from which ASICS is derived and the fundamental platform on which
the brand still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a leading designer and manufacturer of running
shoes, as well as, other athletic footwear, apparel and accessories. For more
information, visit www.asics.com.

The stripe design featured on the sides of ASICS^® shoes is a trademark of
ASICS Corporation and is a registered trademark in most countries of the
world.

Contact:

ASICS America Public Relations:
Melinda Hutcheon, 949-266-7029
melindah@asicsamerica.com
or
Noelle Novoa, 949-521-2866
noellen@asicsamerica.com