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Maidenform® Preps Hollywood for The Oscars And Exposes What's Really Under Those Red Carpet Looks

  Maidenform® Preps Hollywood for The Oscars And Exposes What's Really Under
                            Those Red Carpet Looks

PR Newswire

NEW YORK, Feb. 21, 2013

NEW YORK, Feb. 21, 2013 /PRNewswire/ --Maidenform, the leading brand for
lingerie and shapewear, arrived in Los Angeles this week to equip top stylists
with red carpet must-haves to prepare their A-list clientele for the Oscars.

(Photo: http://photos.prnewswire.com/prnh/20130221/NY63857 )

Leading up to the Academy Awards on Feb. 24, stylists received wardrobe trunks
filled with the most in demand essentials including shapewear solutions
ranging from thigh slimmers and waist clinchers to full slips and one-piece
body briefers, as well as convertible bras and seamless pants.

Beneath the glamorous gowns, the real secret to a flawless red carpet
appearance starts with a good foundation from Maidenform. With nearly a
century in the industry, Maidenform understands a woman's body, knows exactly
what she needs, and has developed innovative technology to achieve a perfect
hourglass figure. This is why Maidenform has become a key resource for
celebrity stylists prepping their clients during the busy awards season and
year round.

"I use Maidenform all the time! The hi-waist thigh slimmers are my favorite.
Maidenform shapewear is so much more comfortable than Spanx and the other
brands I've used in the past," says Celebrity Stylist Lawren Sample.

New for 2013, form meets function with the Maidenform Comfort Devotion
Collection— A full assortment of bras, shapewear and panties featuring
groundbreaking technology that transcends softness and provides unparalleled
support, to take you from red carpet ready to everyday with ease.

"I love Maidenform, especially their latest collection— Comfort Devotion. The
seamless underwear and bras have become my new go-to. Maidenform shapewear is
also perfect for red carpet dressing. It is slimming, yet surprisingly
comfortable which is really important for clients," further comments Celebrity
Stylist Nicolas Bru.

About Maidenform Brands, Inc.

Maidenform Brands, Inc. is a global intimate apparel company with a portfolio
of established and well-known brands, top-selling products and an iconic
heritage. Maidenform designs, sources and markets an extensive range of
intimate apparel products, including bras, panties and shapewear. During its
91-year history, Maidenform has built strong equity for its brands and
established a solid growth platform through a combination of innovative,
first-to-market designs and creative advertising campaigns focused on
increasing brand awareness with generations of women. Maidenform sells its
products under some of the most recognized brands in the intimate apparel
industry, including Maidenform®, Flexees®, Lilyette®, Control It!®, Sweet
Nothings®, Bodymates®, Self Expressions® and Inspirations®. Maidenform
products are currently distributed in approximately 64 countries and
territories outside the United States (www.maidenform.com)

Norah Alberto
Maidenform Brands, Inc.
732.621.2495
nalberto@maidenform.com

Samantha Devine
Tracy Paul & Company
212.741.5459
samantha@tracypaul.com



SOURCE Maidenform Brands, Inc.

Website: http://www.maidenform.com
 
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