IHG Expands Presence in Brazil with New Holiday Inn Express® Hotel Signing
New hotel will be IHG’s 13^th Holiday Inn ® Brand Family Hotel in Brazil
SÃO PAULO, Brazil -- February 21, 2013
IHG (InterContinental Hotels Group) (LON:IHG) (NYSE:IHG) (ADRs), one of the
world’s leading global hotel companies, today announced the signing of the
Holiday Inn Express® Marília. The new-build, 102-room Holiday Inn Express®
hotel will be among the first internationally branded properties in the city
of Marília, and is slated to open toward the end of 2013. With a population of
220,000, Marília is predominantly a business destination known for its many
sugar cane refineries that produce the important commodity, ethanol. The hotel
will be centrally located, affording easy access to major thoroughfares, and
minutes from Marília’s principal shopping center, industrial district and
“Marília is an excellent example of the type of city that is emerging and will
support the growth of the Holiday Inn Express brand,” said Joel Eisemann,
chief development officer, the Americas, IHG. “The country’s growth is
generating great demand for internationally branded hotels. The strength of
our brands and experience in the region make IHG an ideal franchising
Located in the State of São Paulo, around 270 miles (438 kilometers) from the
city of São Paulo, the hotel is also within 50 miles of the key regional city
of Bauru. Owned by Hotelaria Agisol Ltda., a subsidiary of Grupo Bertim, a
prominent construction company in the state of São Paulo, the hotel is
franchised by an affiliate of IHG.
The Holiday Inn Express Marília will have a modern design, with a strong focus
on sustainability, including energy-efficient systems, effluent wastewater
treatment plans, solar panels, and LED lighting. The Holiday Inn Express brand
is designed to be the smart choice for value-conscious business and leisure
travelers. The $1BN global brand relaunch of the Holiday Inn brand family, the
largest project of its kind in hospitality history, continues to drive
increased quality and consistency across the global portfolio. The new hotel
will feature a contemporary image with emphasis on arrival and welcome
services, guestroom and guest bath comfort and a redesigned logo and signage.
“There is no other international hotel company with IHG’s longevity in Latin
America,” adds Alvaro Diago, chief operations officer, Latin America &
Caribbean, IHG. “The roots of our company stem from Brazil, with the first
IHG-branded property opening in Belém in 1946. We helped forge Brazil’s
hospitality industry, and we are pleased to be an integral part of this next
stage of travel evolution for the country.”
Located in major urban centers, gateway cities and resort destinations, IHG
hotels have been serving Latin America for more than 65 years. There are 19
Holiday Inn Express hotels in Latin America and the Caribbean while its sister
brand Holiday Inn® has 24 hotels in the region.
Holiday Inn and Holiday Inn Express hotels participate in IHG's guest loyalty
program, Priority Club^® Rewards, the industry's first and largest guest
loyalty program with 69 million members. Priority Club Rewards membership is
free and guests can enroll by logging on priorityclub.com, calling
1.888.211.9874 or inquiring at the front desk of this hotel or any one of
IHG's more than 4,500 hotels worldwide.
About Holiday Inn Express
Holiday Inn Express hotels are modern hotels for value-oriented travelers.
Fresh, clean and uncomplicated, Holiday Inn Express hotels offer competitive
rates for both business and leisure travelers. Guests Stay Smart® at Holiday
Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar,
free high-speed Internet access and free local phone calls (US and Canada
only). There are currently more than 2,000 Holiday Inn Express hotel locations
around the globe. For more information about Holiday Inn Express hotels or to
book reservations, call 1-800-HOLIDAY or visitwww.hiexpress.com.
Notes to Editors:
IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global
organization with nine hotel brands including InterContinental® Hotels &
Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels
and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®,
EVEN™ Hotels and HUALUXE™ Hotels & Resorts. IHG also manages Priority Club®
Rewards, the world’s first and largest hotel loyalty program with over 71
million members worldwide.
IHG franchises, leases, manages or owns over 4,600 hotels and more than
675,000 guest rooms in nearly 100 countries and territories. With more than
1,000 hotels in its development pipeline, IHG expects to recruit around 90,000
people into additional roles across its estate over the next few years.
InterContinental Hotels Group PLC is the Group’s holding company and is
incorporated in Great Britain and registered in England and Wales.
Visitwww.ihg.comfor hotel information and reservations
andwww.priorityclub.comfor more on Priority Club Rewards. For our latest
For InterContinental Hotels Group
Kreps DeMaria PR & Marketing
Israel Kreps / Cristina Planas, 305-663-3543
email@example.com / firstname.lastname@example.org
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