OREO Puts A Twist On Social Messaging With New "Out Of This World" Global App
Exclusive To Nokia Lumia Windows Phones
Released as a Result of Mondelez International's Partnership with Nokia, App
Connects People Through The Stars
DEERFIELD, Ill., Feb. 21, 2013
DEERFIELD, Ill., Feb. 21, 2013 /PRNewswire/ --After conquering the seventh
continent in its 100^th birthday year, the World's Favorite Cookie has decided
to take on the universe in its 101^st with a new, ground-breaking star chart
messaging app; OREO Skies. Putting its own, playful twist on traditional
mobile messaging, OREO teamed up with Nokia to develop a smartphone app
designed to connect people in a never-been-done before way: through the stars.
Using augmented reality technology, the OREO Skies mobile app, now available
exclusively on Nokia Lumia Windows smartphones, allows users to ignite the
"child" inside by writing messages and attaching them to actual constellations
revealed in the app. As the best-selling global cookie brand, OREO is offering
people around the world a chance to connect with each other in a way that's
never been done before.
"The Mondelez International Mobile Innovation Lab with Nokia is a key
component of our mobile strategy, together with our incubation program, Mobile
Futures," said Bonin Bough, Vice President for Global Media and Consumer
Engagement at Mondelez International. "It is meant to be an experimentation
lab aimed at pushing the envelope of technology and reinventing mobile
experiences. Over the past year, we've been exploring different brands and
platforms and we're excited to launch the OREO Skies app into the marketplace
as a result of the partnership."
It's Written In the Stars
Users that access the app can point their Nokia Lumia devices at the sky, no
matter what time of day or night, and explore a map of the stars and
constellations. When they touch a star in a constellation, it twists open like
an OREO cookie to reveal a message left for one or more friends. Users can
search the OREO Skies' universe for specific stars, and friends are able to
retrieve their message by following a compass in the upper-right corner of the
In addition to messages from friends, users can uncover messages from the OREO
brand. While browsing the skies, app users will periodically see shooting
stars cross their screens, which carry special offers, recipes or incentives.
Fans can also access celestial facts and video content direct from famed
astrophysicist Dr. Robert Kirshner, Clowes Professor of Science at Harvard
As an added bonus the person who sends the most messages during a lunar cycle
(every 30 days) will "own the moon" for the next lunar cycle and can place a
special message on the moon for all users of the OREO Skies universe to see.
A leaderboard will track all users in real-time.
OREO fans that don't have a Nokia Lumia Windows smartphone can still delight
in the fun of skywriting through the global OREO Facebook community of more
than 31 million fans. Fans can message each other through a mobile or desktop
version of the application on Facebook and follow the leaderboard.
A Cosmic Partnership
Nokia teamed up with OREO in early 2012 as part of the Mondelez International
Mobile Innovation Lab. "At Nokia, we are dedicated to creating quality
products that users can depend on," Bryan Biniak, Vice President of Global
Partnerships and Application Development at Nokia. "As a global company with a
history of innovation, we aim to delight users through a form of augmented
reality unlike anything they've seen before. By creating an app on Nokia
Lumia, OREO is able to engage its consumers around the world in an innovative
way, using the power of mobile."
The OREO Skies app is currently available exclusively to Nokia Lumia Windows
Phone users on both Nokia Lumia Windows Phone 7.x and Windows Phone 8 models.
Users can download the OREO Skies app directly to their phone by visiting the
Windows Phone Store on their device. For more fun ways to bring out your inner
child, including access to the OREO Skies app, visit www.oreoskies.com.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse,
with 2012 revenue of $35 billion. Creating delicious moments of joy in 165
countries, Mondelez International is a world leader in chocolate, biscuits,
gum, candy, coffee and powdered beverages, with billion-dollar brands such as
Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco
and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez
International is a proud member of the Standard and Poor's 500, NASDAQ 100 and
Dow Jones Sustainability Index. Visit www.mondelezinternational.com and
Nokia is a global leader in mobile communications whose products have become
an integral part of the lives of people around the world. Every day, more than
1.3 billion people use their Nokia to capture and share experiences, access
information, find their way or simply to speak to one another. Nokia's
technological and design innovations have made its brand one of the most
recognized in the world. For more information, visit
SOURCE Mondelez International
Contact: Kimberly Fontes, +1-847-943-5678, email@example.com, Caroline Lainio,
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