Wireless Ronin Releases RoninCast(R) 4.0
Next Generation Release Provides Dramatic ROI Impact for Customers
MINNEAPOLIS, MN -- (Marketwire) -- 02/21/13 -- Wireless Ronin
Technologies, Inc. (NASDAQ: RNIN), a digital marketing technologies
company, releases the fourth generation of its RoninCast(R) software,
designed to increase functionality and improve the customer
experience while reducing installation and operation costs.
Continuing to expand on the omni-channel offering launched in 2011,
Wireless Ronin's proprietary RoninCast 4.0 software now leverages
HTML5 capabilities to more cost-effectively deliver robust digital
content to current and emerging marketing technology platforms
including digital signage, interactive kiosk, mobile, social and web.
The new browser-based functionality also drives ROI with the ability
to use lower cost players along with decreased network demand and
RoninCast 4.0 also enables further integration of mobile devices with
in-store digital technologies, giving customers the opportunity to
engage with the brand using their own mobile tablet or smartphone.
Example applications include filtering a fast food menu for
allergens, playing an interactive game while waiting for services at
a store or downloading dynamic coupons from a digital display.
Companies can improve the customer experience, drive purchase
decisions, and deliver more relevant offers which, ultimately,
increase loyalty and drive sales.
To ensure that the correct content is always playing on the
designated device, RoninCast 4.0's new patent-pending content
validation technology uses a heuristic, algorithmic process that
ensures timely and accurate content playback. The software
continually monitors both the player and display, sending alerts if
the algorithms identify content discrepancies.
RoninCast 4.0's additional upgrades and improved usability features
include new RSS feed widgets, specific zone-based scheduling,
enhanced cache management, cloud-based or on-site hosted solutions
and a remote installation option.
"This new release demonstrates our commitment to continued technology
investments to bring our customers unmatched digital marketing
functionality," said Scott Koller, Wireless Ronin's president and
CEO. "With these key enhancements, our customers can accelerate and
drive ROI. Given its lighter hardware and bandwidth requirements, we
estimate RoninCast 4.0 can substantially reduce the initial
investment and typical payback period. RoninCast 4.0 will continue to
set our digital marketing solutions platform apart from the
competition, paving the way for broader adoption by existing
customers and generating new customer wins."
RoninCast 4.0 is scheduled for release in March 2013, and will be
publicly debuted at the world's largest international interactive
display exhibition, Digital Signage Expo (DSE), February 26-28, 2013
in Las Vegas.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies
(WRT) (www.wirelessronin.com), is a marketing technologies company
with leading expertise in current and emerging digital media
solutions, including signage, interactive kiosks, mobile, social
media and web, that enable clients to transform how they engage with
their customers. WRT provides marketing technology solutions and
services to clients, helping increase revenue and improve operating
efficiencies in the execution of marketing initiatives. Since the
initial launch of RoninCast(R) digital signage software in 2003, WRT
has taken a leadership position in the digital signage industry by
committing to bring leading edge technology, services and support to
its clients. WRT offers an array of services to support its clients'
marketing technology needs including consulting, creative
development, project management, installation, training, and support
and hosting. The company's common stock trades on the NASDAQ Capital
Market under the symbol "RNIN". Follow us on Twitter
(http://twitter.com/#!/wirelessronin) and like us on Facebook
(https://www.facebook.com/WirelessRonin) under Wireless Ronin
This release contains certain
forward-looking statements of expected future developments, as
defined in the Private Securities Litigation Reform Act of 1995.
These forward-looking statements reflect management's expectations
regarding continued operating improvement and other matters and are
based on currently available data; however, actual results are
subject to future risks and uncertainties, which could materially
affect actual performance. Risks and uncertainties that could affect
such performance include, but are not limited to, the following:
estimates of future expenses, revenue and profitability; the pace at
which the company completes installations and recognizes revenue;
trends affecting financial condition and results of operations;
ability to convert proposals into customer orders; the ability of
customers to pay for products and services; the revenue recognition
impact of changing customer requirements; customer cancellations; the
availability and terms of additional capital; ability to develop new
products; dependence on key suppliers, manufacturers and strategic
partners; industry trends and the competitive environment; and the
impact of losing one or more senior executives or failing to attract
additional key personnel. These and other risk factors are discussed
in detail in the risk factors section of the company's Annual Report
on Form 10-K filed with the Securities and Exchange Commission on
March 21, 2012.
Senior Vice President, Sales and Marketing
Investor Relations Contact:
Matt Glover or Michael Koehler
Liolios Group, Inc.
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