Canon U.S.A. Introduces the New Canon MREAL System for Mixed Reality

  Canon U.S.A. Introduces the New Canon MREAL System for Mixed Reality

Business Wire

MELVILLE N.Y. -- February 21, 2013

Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the
introduction of its Canon MREAL System for Mixed Reality (MR), a new imaging
solution that simultaneously merges virtual objects with the real world, at
full scale and in three dimensions. By combining the rich, visual information
of the real world and the flexibility offered by computer-generated images, MR
offers an imaging experience that is a step ahead of existing virtual reality
technology, which currently only produces computer-generated environments. The
MREAL System and its associated professional services inclusive of MR
implementation, integration to customer systems, and custom development can
benefit companies in a variety of industries, including manufacturing,
automotive, construction, aerospace, medical, defense, and entertainment, to
name a few.

“In today’s competitive markets, companies are constantly looking for
solutions that can help them introduce new products to market in a timely and
efficient fashion. The new Canon MREAL System for Mixed Reality allows
decision-makers to evaluate a product’s design and operability like never
before,” said Sam Yoshida, vice president and general manager, Marketing,
Business Imaging Solutions Group, Canon U.S.A. “Canon has a very strong
commitment to the augmented reality space, and by leveraging our strong
heritage and leadership in optics, we intend to deliver solutions based upon
Mixed Reality for use in industries including manufacturing, aerospace and
entertainment.”

Key benefits of the MREAL System are:

  *Productivity: Effective product lifecycle management places an emphasis on
    maximizing productivity to help reduce time to market, optimize designs,
    improve product quality, and save time, cost and resources. The MREAL
    System enables customers to develop digital prototypes, identify potential
    design concerns to reduce prototype iterations, incorporate required
    characteristics more quickly and get products to market sooner.
  *Interaction: The MREAL System allows customers to make the leap from
    screen to seen. With this new system, you can experience, examine, modify,
    manipulate, discuss, analyze, or present designs with a level of realism
    that allows complicated ideas and plans to come to fruition quickly and
    efficiently.
  *Attention To Detail: The MREAL System brings users to a 3D world where
    they can interact with virtually any given scene, landscape, environment
    or object. Designers can closely examine how components manufactured at
    different locations are expected to come together, or see how light will
    reflect off the interior trim of a car. Users can view intricate details
    of the 3D image from almost any angle.
  *Feedback: When the audience is immersed in the MR experience, users gain
    tremendous insight. Whether collaborating on ideas, discussing new product
    designs, securing customer input, generating investor interest, winning
    management buy-in, or just entertaining an audience, MR brings many levels
    of value to all participants.

The Canon MREAL System for Mixed Reality – which consists of a head-mounted
display (HMD) HM-A1 and the MR Platform Software MP-100 – creates the illusion
that computer-generated visuals exist within the real world by deploying the
following Canon technologies:

Head-Mounted Display (HMD)

Two video cameras inside the head-mounted display (HMD), located in front of
each eye, capture video from the real world, which is then processed and sent
to a computer. Using state-of-the-art Canon image processing and
directional-sensor data, the computer-generated graphics and the real world
are combined with high precision and are displayed on the small monitors
located inside the head-mounted display (HMD).

An advanced optical system enlarges the video displayed on the small monitors
to create high-impact, three-dimensional images. The innovative and patented
free-form prism features a unique three-sided configuration that produces
clear, solid-looking images with low distortion, reducing the impact of
optical aberrations, even in peripheral areas, and further enhances the
realism of the experience.

MREAL Product

The MR Platform is designed to enhance a company’s existing design workflow.
The software integrates with leading design applications including Siemens PLM
Software’s NX™ software, a leading integrated solution for computer-aided
design, manufacturing and engineering (CAD/CAM/CAE), and the 3D visualization
software RTT DeltaGen, which renders mixed reality images through the Canon
head-mounted display, in lifelike realism.

Through Canon’s Developer Support program, Canon also offers a MR Platform
Software Development Kit. The MR SDK enables users to create software
applications capable of leveraging Canon’s MREAL System. The MR Platform SDK
provides an ideal way to tightly integrate existing CAD and Graphic Design
software with the Canon MREAL System.

“Canon’s MR Platform SDK has proven to be an effective way of tightly
integrating RTT’s DeltaGen software with MREAL Product, said Hillary Forsythe,
marketing director, RTT USA Inc. “The combination of RTT DeltaGen and Canon’s
MREAL Product provides an ideal solution to customers focused on lessening
overall product development time, driving rapid prototyping and shortening
go-to-market cycles.”

A multitude of industries can leverage this enhanced rendering technology
throughout the product lifecycle management (PLM) process to help streamline
design processes, which can help get products to market quicker and can
ultimately reduce costs. Automotive and manufacturing companies can utilize
this solution at all stages of product development and a wide array of
applications, including, but not limited to, digital prototyping, service
training, plant design and factory layout. The Canon MREAL System has the
capacity to expand virtually any existing design application in all sectors,
including university research, entertainment and museum exhibits.

Availability

The Canon MREAL System for Mixed Reality, along with the services required to
integrate into existing customer environments and applications, will be
available immediately. Pricing will vary depending on system configurations
and in accordance with usage requirements. More information on the Canon MEAL
System for Mixed Reality can be found at www.usa.canon.com/mixedreality.

About Canon U.S.A., Inc.

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $40 billion in
global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall
in U.S. patents registered in 2012† and is one of Fortune Magazine's World’s
Most Admired Companies in 2012. In 2012, Canon U.S.A. has received the
PCMag.com Readers’ Choice Award for Service and Reliability in the digital
camera and printer categories for the ninth consecutive year, and for
camcorders for the past two years. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it distributes. Canon
U.S.A. is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss.

†Based on weekly patent counts issued by United States Patent and Trademark
Office.

NX is a trademark or registered trademark of Siemens Product Lifecycle
Management Software Inc. or its subsidiaries in the United States and in other
countries.

All referenced product names, and other marks, are trademarks of their
respective owners.

Contact:

Canon U.S.A. Website:
http://www.usa.canon.com
or
Editorial:
Canon U.S.A., Inc.
Siobhan Cullagh, 631-330-4602
scullagh@cusa.canon.com
or
For sales info/customer support:
1-800-OK-CANON
 
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