Canadian Bartenders Prove They Are World Class

For the first time ever, Canada is participating in the search for the world's 
best bartender shining the spotlight on Canada's thriving cocktail culture 
TORONTO, Feb. 21, 2013 /CNW/ - Fifty countries, 15,000 bartenders, 100,000 
cocktails. The quest for the world's greatest bartender has begun and for 
the first time ever, Canada is being represented on the global cocktail stage. 
Known as the Oscars of the Cocktail world, Diageo World Class is an 
international ground-breaking cocktail training program for bartenders that 
celebrates the craft of bartending including creativity, flair and skill. 
The Canadian debut is generating international attention and attracting 
cocktail legends from across the globe to Canada, including world renowned 
experts and sought after speakers Steve Olsen and Tony Abou-Ganim. Canada 
will also host internationally acclaimed Global Mixologists, previous Diageo 
World Class winners and Brand Icons who will impart their knowledge on 
Canada's bartenders and support the country's thriving cocktail culture. 
According to Diageo World Class judge and American Cocktail Expert, Gary 
Regan, "from all that I've seen from Canada's bartenders, there's absolutely 
no doubt that Canada is not only ready, but also willing and able to join 
World Class. You know it makes sense." 
"Now in its fourth year, we're thrilled that Diageo Canada is participating in 
World Class, giving our Canadian bartenders the opportunity to showcase their 
talents in the world's largest international cocktail event," said Maggie 
Lapcewich, president of Diageo Canada. "Fifty of the most elite bartenders 
will vie for the coveted title of Diageo World Class Bartender of the Year, 
and for the first time, we're proud that a Canadian will be among them." 
Canadian bartenders have been anxiously anticipating Diageo World Class since 
the program's inception. According to Vancouver bartender Shawn Soole, 
"Diageo World Class Canada gives us the opportunity to work with the greatest 
names in the business and attract a larger and more global clientele who want 
to be served by the best bartender in the world." 
Before a Canadian can become the best bartender in the world, they first have 
to prove they are Canada's best! To embark on this journey, bartenders must 
submit a video of themselves, explaining why they love being a bartender, then 
complete a series of three educational modules scoring a minimum of 80% on 
each. Finally, they must create one cocktail using the finest spirits from 
Diageo's Reserve brands which include: ZACAPA® rum, BULLEIT ® bourbon, 
JOHNNIE WALKER® Blended Scotch Whisky, KETEL ONE® vodka, TANQUERAY® 
No.TEN™ gin, tequila DON JULIO® , Classic Malts and GRAND MARNIER®. 
Bartenders can complete these tasks by registering at 
www.diageoworldclasscanada.com. 
From February 20(th) to April 30(th) 2013, the nationwide search for Canada's 
best bartenders will be underway, with Global Ambassadors and Master 
Distillers meeting Canadian bartenders to share their wisdom in their quest to 
find the best. Global World Class Mixologist Philip Duff from Ireland and 
Global Tanqueray Brand Ambassador Angus Winchester from England, will narrow 
the field of entries down to ten, and Canada's top ten finalists will meet in 
to Toronto for the Diageo World Class Canada finals on June 10, 2013. 
To win the title of Diageo Canada's World Class Bartender of the Year, 
finalists must complete three challenges that require them to create six 
original cocktails. The bartenders and their cocktails will be judged by an 
esteemed panel of judges including Cocktail Luminaries Steve Olsen and Tony 
Abou-Ganim, along with last year's World Class USA winner Ricky Gomez and 
Canadian author and journalist, Jacob Richler. 
The bartender with the highest score will be crowned Diageo Canada's World 
Class Bartender of the Year and go on to represent Canada in the Global Final 
aboard the Azamara Club Cruise Ship Azamara Journey from July 4(th) - 9(th) 
setting sail along the French Riviera in Nice and Monte Carlo. Only the 50 
best bartenders in the world will be selected to compete to earn the coveted 
title of Diageo Reserve World Class Bartender of the Year. 
Be World Class. Always Mix Responsibly. 
About Diageo
Diageo (Dee-Ah-Gee-Oh) is the world's leading premium drinks business with an 
outstanding collection of beverage alcohol brands across spirits, beer, and 
wine. These brands include Johnnie Walker, Crown Royal, J&B, and Bushmills 
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose 
Cuervo, Tanqueray and Guinness, Beaulieu Vineyards and Sterling Vineyard Wines. 
Diageo is a global company, with its products sold in more than 180 countries 
around the world. The company is listed on both the New York Stock Exchange 
(DEO) and the London Stock Exchange (DGE). For more information about Diageo, 
its people, brands, and performance, visit us at Diageo.com. For our global 
resource that promotes responsible drinking through the sharing of best 
practice tools, information and initiatives, visit DRINKiQ.com. 
Celebrating life, every day, everywhere. 
Sherri Zielinski Evangeline PR 647-999-2567 sherri@evangelinepr.com 
Alanna Stone Diageo Canada 416-641-1712 alanna.stone@diageo.com 
SOURCE: Diageo Canada 
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CO: Diageo Canada
ST: Ontario
NI: FBR FOD  
-0- Feb/21/2013 18:30 GMT