Shop for Healthier Foods at Loblaws®

Eating healthier is made easy with a variety of New! and Must Try! President's 
Choice® foods 
BRAMPTON, ON, Feb. 21, 2013 /CNW/ - TSX: L: The team at Loblaws(®) is 
dedicated to helping Canadians lead healthier lifestyles. During the Bring 
Healthier Home™ campaign which launches in stores on February 22, customers 
can find lots of new PC® products that will make it easier to make more 
nutritious choices. 
"Research* shows that eighty-five percent of Canadian families use mealtime as 
an opportunity to teach their children about healthier eating," says Tina 
Stewart, registered dietitian for Loblaw Companies Limited. "Getting your 
family to make more nutritious choices can be tricky which is why we created 
some new and easy ways to incorporate healthier eating into breakfast, lunch 
and dinner." 
Here are five tips that can be easily integrated into family meal routines. 
Tip #1: Maximize Your Meals 
Thinly sliced to cook up quickly, our Must Try! PC® Blue Menu™ Chicken 
Breast Strips are a simple way to add lean protein to a variety of meals. Try 
it topped on salads, sandwiches, curries, fajitas, pastas and pizzas. Turkey 
Breast strips are also available. 
The Must Try! PC(®) Blue Menu™ Granola Boost™ with Protein Cereal is made 
with whole-grain oats and wheat flavoured with semi-sweet chocolate chips and 
cocoa and provides 6 grams or soy protein per 55 gram serving! Plus, it's 
high in fibre and a source of 8 vitamins and minerals. The PC® Blue Menu™ 
Granola Boost™ comes in four tasty varieties each with its own benefit 
-Chocolate with Protein, Mixed Berry with Polyphenols, Banana Nut with Omega-3 
and Apple Cinnamon with Fibre. Try it sprinkled over yogurt, topped with fruit 
or add a splash of skim milk and enjoy as a cereal. "This yummy granola can 
even be enjoyed like a trail mix so throw a pack in your gym bag or keep one 
in your car for smart snacking on the go!" says Tina. 
Must Try! PC® Coconut Water from Concentrate is made from young green 
coconuts. Just one cup delivers 480 mg of potassium (more than a medium sized 
banana!), is a source of magnesium and has only 45 calories. Try it added to 
fresh fruit smoothies for an extra helping of vitamins in the morning; 
here's a Tropical Coconut Smoothie recipe available on pc.ca. 
Tip #2: Grains Take Centre Stage 
"Whole grains are an important source of nutrition because they contain all 
parts of a plant's seed which means they tend to have more nutrients than 
refined grains," says Tina. "Our new PC® Blue Menu™ Whole Grain Brown Rice 
with Lentils and Quinoa Blend Side Dish is mildly seasoned and packed with 
brown rice, lentils and quinoa, making it a convenient and healthier 
alternative to white rice." 
Switch up your usual sides! Try adding our new PC® Blue Menu™ Sides Bulgar 
and Quinoa to your favorite meal for a medley of vegetables, grains and 
chickpeas ready in in just 7 minutes. 
Tip #3: Healthier on the Go 
Eating well on the go is always a challenge. Here are a few easy, nutritious 
solutions. New PC® Seven Grain Melba Toast is a good option for busy mornings 
or hectic afternoons. Each 100 gram box contains 5 convenient pouches; it's 
available in Poppyseed or Pumpkin. 
Fans of our best-selling PC® 0% M.F. Plain Greek Yogurt will be thrilled to 
hear it now comes in convenient single-serve cups. Easy to take on the go and 
to pack in lunches, each 142 g container provides 14 g of protein. It's 
available in four flavours Plain, Peach & Passion fruit, Strawberry and 
Blueberry. 
Looking for an alternative to baby food in glass jars? Try the New! PC® 
Organics™ Strained Baby Food in Squeezable Pouch. The squeezable BPA-free 
pouches mean added convenience and portability - with no sugar added, no 
artificial flavours or colours. "The pouches are easy to warm and can be 
squeezed directly onto a spoon or into a bowl so there's less mess," says Tina. 
Tip #4: Reel in Flavour 
Want something low in fat and sodium or a way to add lean protein? Consider 
Hoki fish and Tilapia. New! PC® Blue Menu® Wild Hoki Skinless Fillets from 
New Zealand have a mild-taste similar to cod and a texture that's firm yet 
flaky. Try it baked, sautéed, pan-fried or breaded - it's that versatile. 
Our sumptuous new PC® Blue Menu® Tilapia is the first PC® product to be 
certified by the Aquaculture Stewardship Council (ASC), an independent, 
not-for-profit organization that manages the worldwide standards for 
responsibly farmed seafood. A white fish with a very clean taste and slightly 
sweet flavour, our tilapia will appeal to kids, too. If you want to keep 
things interesting by introducing different lean proteins into your diet, this 
is a fantastic way to do it. 
Tip #5: Savvy Snacking 
We all sneak in the occasional snack - there's no shame in that! The delicious 
New! PC® Blue Menu® Sea Salt Cannellini Bean Crisps have 8 g of fibre and 
1.5 g of omega-3 per serving, not to mention a satisfying crunch! Also try out 
the Smoky Sweet Chili Flavour Adzuki Bean Crisps. 
Those who prefer to eat organic can prepare for the inevitable cravings with 
our savoury new PC® Organics Cheddar Cheese Flavour Popcorn. To preserve the 
wholesome flavour, we insist on popping in small batches. And you can rest 
assured its third-party certified like all our PC® Organics products. 
In addition to developing innovative products for the PC® Blue Menu® line, 
the team at Loblaws(®) also helps shoppers make better choices through a 
variety of partnerships and programs such as Hypertension Canada, Canadian 
Diabetes Association and Dietitians of Canada. In-store pharmacists and 
dietitians are available to answer health questions and provide helpful tips. 
And, across Ontario, Guiding Stars®, a nutrition navigation program that 
provides at-a-glance-nutritional ratings for foods found in every department. 
Learn more at www.pc.ca or in the new President's Choice(®) Healthy Insider's 
Report(®) and follow us on Twitter (@preschoice #healthyeating) and Facebook. 
Grocery stores in Ontario that feature President's Choice® products and offer 
a variety of in-store programs include: Loblaws(®), Loblaw great food™, 
Fortinos(®), Zehrs Markets(®), Zehrs Great Food™, Your Independent 
Grocer(®), valu-mart(®), nofrills® and Real Canadian Superstore(®)®. 
*Findings are based on a Vision Critical online survey among 1,500 randomly 
selected Canadians with children under 18 years old in the household. 
About Loblaw Companies Limited TSX:L 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial® services and offers the PC® points loyalty 
program. 
High-resolution images are available. 
For further information or to arrange an interview please contact: 
Loblaw Companies Limited 905-459-2500/pr@loblaw.ca  Laura Tulley, 
Hill+Knowlton Strategies 416-413-4635 /laura.tulley@hkstrategies.ca 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/February2013/21/c7346.html 
CO: Loblaw Companies Limited
ST: Ontario
NI: RET FDR NP  
-0- Feb/21/2013 11:59 GMT