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As Seen On TV, Inc.'s Kevin Harrington Featured on ABC's The View



      As Seen On TV, Inc.'s Kevin Harrington Featured on ABC's The View

Harrington Highlighted Several Unique Infomercial Products for the Spring
Season

PR Newswire

CLEARWATER, Fla., Feb. 21, 2013

CLEARWATER, Fla., Feb. 21, 2013 /PRNewswire/ -- As Seen On TV, Inc. (OTCQB:
ASTV), the parent company of TV Goods, Inc., a direct response marketing
company, announced that Chairman and Founder Kevin Harrington  appeared on
ABC's The View on Wednesday, February 20th during a segment featuring
infomercial products for the spring season.

To view the segment, use the link below:

http://www.youtube.com/watch?v=yGWsQYkBlAc

In light of 'spring' showers, this segment featured one of TV Goods, Inc.'s
most innovative products Ascella, a self-powered LED light bulb. The Ascella
light bulb stays lit when the power goes out. It utilizes LED technology and a
lithium ion rechargeable battery to act as a standard bulb, emergency bulb and
flashlight.

Other highlighted products can be found at
http://theview.abc.go.com/blog/best-seen-tv-products-2 and
https://www.asseenontv.com/as-seen-on-the-view/detail.php?p=444149&icid=homepage-slider_as-seen-on-the-view

This appearance also offered the company an opportunity to highlight
AsSeenOnTV.com, its ecommerce platform for selling infomercial products.
AsSeenOnTV.com is one of the largest online retailers of popular infomercial
products.

"I was delighted to be invited back to The View to represent As Seen On TV,
Inc. and the infomercial industry, and to introduce some of the newest and
hottest products for spring," said Kevin Harrington, Chairman of the Board of
As Seen On TV, Inc.

The View features ABC News correspondent Barbara Walters, who appears on
average three days a week, moderator Whoopi Goldberg, comedian Joy Behar,
actress/comedian Sherri Shepherd and designer and former Survivor: The
Australian Outback participant Elisabeth Hasselbeck. The View consists of hot
topics in the news, celebrity interviews and general entertainment.  The View
is the recipient of 29 Daytime Emmy® Awards, numerous Daytime Emmy Award
nominations, including 11 consecutive nominations for Outstanding Talk Show
and 13 consecutive nominations for Outstanding Talk Show Host.

About The Company:

As Seen On TV, Inc. is a direct response marketing company and owner of
AsSeenOnTV.com. We identify, develop and market consumer products for global
distribution via TV, Internet and retail channels. As Seen On TV, Inc. was
established by Kevin Harrington, a pioneer of direct response television. For
more information go to www.AsSeenOnTV.com and http://www.TVGoodsInc.com/.

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press
release are forward-looking and made pursuant to the Safe Harbor provisions of
the Private Securities Litigation Reform Act of 1995. "Forward-looking
statements" describe future expectations, plans, results, or strategies and
are generally preceded by words such as "future," "plan" or "planned,"
"expects," or "projected." These forward-looking statements reflect numerous
assumptions and involve a variety of risks and uncertainties, many of which
are beyond the company's control that may cause actual results to differ
materially from stated expectations. These risk factors include, among others,
limited operating history, difficulty in identifying and marketing products,
intense competition and additional risks factors as discussed in reports filed
by the company with the Securities and Exchange Commission, which are
available at http://www.sec.gov.

Contact Information:

Ashley Bowden

Corporate Communications Director

14044 Icot Blvd

Clearwater, FL 33760

727-288-2749

SOURCE As Seen On TV, Inc.

Website: http://www.AsSeenOnTV.com
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