Ogilvy CommonHealth's Davidson and San Diego State University's Malouf to
Present at the Semantics in Healthcare and Life Sciences
PARSIPPANY, NJ -- (Marketwire) -- 02/21/13 -- Dr. Brad Davidson,
general manager of Ogilvy CommonHealth Behavioral Insights, part of
Ogilvy CommonHealth Worldwide (ogilvychww.com), the health-behavior
experts of Ogilvy & Mather, and Dr. Rob Malouf, associate professor
from the Linguistics and Asian/Middle Eastern Languages department at
San Diego State University, have been tapped to deliver a poster
presentation on mapping scientific narratives at the annual Semantics
in Healthcare and Life Sciences (CSHALS) conference on February 27th
in Cambridge, MA.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY)
(wpp.com). The organization houses and maintains individual Ogilvy
CommonHealth and Ogilvy Healthworld brand identities as part of the
Ogilvy & Mather (ogilvy.com) network.
Dr. Davidson and Dr. Malouf's poster presentation will focus on the
issue of mapping scientific narratives, examining the use of corpus
linguistics and computational lexicography in great detail and will
provide real-world case studies of their application in analyzing
The CSHALS conference, being held from February 27-March 1st, at the
Royal Sonesta Hotel in Cambridge, MA, offers a singular opportunity
for academic and industry partners involved in developing and
implementing semantically-interoperable technologies to share their
insights and experience pertaining to Healthcare and Life Sciences.
Topics to be covered in this year's conference span the continuum
between standards development and big data workflows -- the scope
between Life Science data representation and its analysis. For more
CSHALS conference information, visit: http://www.iscb.org/cshals2013
Ogilvy CommonHealth Worldwide is committed to creativity and
effectiveness in healthcare communications, everywhere. With 60
offices across 33 countries, the group provides marketing services
including brand identity and development, clinical trial recruitment,
digital/interactive services, direct-to-consumer, direct-to-patient,
global integration, managed care marketing, market research and
analytics, media planning and buying, medical advertising and
promotion, medical education, public affairs and relations,
relationship marketing, and strategic consulting. The network also
offers scientific communications and publications services through a
wholly owned separate legal entity.
Ogilvy CommonHealth Worldwide
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