Devicescape Advances Curated Virtual Network With PopWiFi

Devicescape Advances Curated Virtual Network With PopWiFi 
Simple, Yet Powerful Wi-Fi Proximity Marketing Service Allows Venues
to Better Connect With Their Customers 
SAN BRUNO, CA -- (Marketwire) -- 02/21/13 --   Devicescape today
announces PopWiFi, a proximity marketing service for venue owners
offering amenity Wi-Fi. PopWiFi gives venue owners a uniquely simple,
yet powerful ability to interact directly with their customers
in-store and on-device. The service is available to the millions of
venues that are part of Devicescape's Curated Virtual Network (CVN),
a global network of businesses and public locations that provide
amenity Wi-Fi to their customers and guests. 
"The Devicescape CVN has grown rapidly due to the tremendous
deployment of amenity Wi-Fi," said Dave Fraser, CEO of Devicescape.
"With PopWiFi, we provide small and medium-sized businesses, which
compose much of our CVN, a highly effective way to reach their
customers and to measure the results. Our goal is to stimulate more
growth and higher-quality amenity Wi-Fi, which in turn can be
harnessed by our operator customers." 
Although amenity Wi-Fi is a growing trend, it has remained a complex
and poorly performing marketing vehicle. Venues often rely on signs
on the wall to indicate free Wi-Fi availability and require customers
to visit complex "landing pages" to see in-store messaging, which is
unappealing and often ignored on mobile devices. PopWiFi leverages
the automated connectivity of Devicescape's existing CVN, but layers
on mobile-friendly messaging and calls to action. 
"We are moving into the next phase of public Wi-Fi, which will see
venue owners demand that their Wi-Fi service provides value beyond
just the provision of a high-quality connection to their customers,"
said Thomas Wehmeier, principal analyst and global head of telco
strategy for Informa Telecoms & Media. "Operators that can offer
propositions that deliver an enhanced service beyond just basic
access, such as by enabling effective mobile marketing services for
venue owners, will be best positioned to build successful public
Wi-Fi strategies to capture this emerging opportunity." 
Unlike other mobile marketing solutions that require the installation
of new hardware, extensive setup and configuration, as well as use of
data, PopWiFi has virtually no barriers to adoption. Venue
owners register via a simple web portal and choose from a number of
customizable messages that they would like to send to in-store Wi-Fi
users, such as a private survey or a request to connect to the
store's social networks while using its free Wi-Fi. Venue owners also
have access to a dashboard where they can view analytics of their
in-store Wi-Fi usage and performance relative to the industry, and
can review private and/or anonymous feedback. Setup takes less than
five minutes. 
Amenity Wi-Fi has become an essential offering for many businesses.
Devicescape's award-winning Curator Service allows mobile operators
to integrate amenity Wi-Fi and a diverse set of wireless networks
into a strategy for automatically connecting subscribers to the best
network available. Devicescape's patented curation technology tests
and retests tens of millions of newly discovered and existing
hotspots in real time, resulting in an ever-growing CVN accessible
through the carrier-grade Curator Service. The Curator Service has
been shortlisted for a Global Mobile Award for "Best Cloud Based
Technology" in the mobile technology category; the winner will be
announced at Mobile World Congress on February 26. 
Visitors to Mobile World Congress will be able to experience the
PopWiFi service firsthand, both at the show and throughout the city
of Barcelona. Devicescape is providing "MagniFi MWC," a free app
available in the Google Play store for the duration of the show,
which will provide users access to free Wi-Fi throughout Barcelona
and reward them with free drinks from PopWiFi-enabled bars and
restaurants in popular areas. Visit Devicescape in Hall 2, Stand
2A105, to learn more. 
About Devicescape
 Devicescape moves beyond Wi-Fi Offload and
uniquely combines intelligent network selection with the world's
largest curated virtual network of high-quality Wi-Fi hotspots. This
enables mobile operators to magnify their capacity-reach and elevate
the "always best connected" experience. Headquartered in San Bruno,
California, Devicescape is privately held by leading venture capital
companies including Kleiner Perkins Caufield & Byers, August Capital,
Jafco Ventures, and Enterprise Partners. For more information visit 
Media Inquiries
Caitlin Mattias
Engage PR for Devicescape
+1 510-748-8200 x203 
Joe McNamara
EML Wildfire
+44 (0)208 408 8000 
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