ARTPRICE COM : Artprice partners with Artron, China's leading art market information processor, in a now bipolar global Art

   ARTPRICE COM : Artprice partners with Artron, China's leading art market
          information processor, in a now bipolar global Art Market

Artprice's strategic  alliance with  Artron represents  an unprecedented  move 
with an immediate  impact on  today's bipolar map  of the  global Art  Market. 
Among the many synergies expected from this partnership, Artprice's  exclusive 
access to previously unavailable  key data concerning  the Chinese art  market 
will allow an even  truer vision of  the global market and  will give the  two 
global art-information majors full control over market data processing, market
dematerialization activities and an  entire range of  global art market  value 
chains.

According to Thierry Ehrmann,  founder and CEO of  Artprice, "this unique  and 
exclusive alliance with Artron will allow total mastery of an art market  that 
has become bipolar  (i.e. the  West plus Asia)."  Artron is  the major  global 
player in China and Greater Asia. Artprice and Artron consider their  alliance 
to have been patiently constructed over the years via reciprocal diplomacy  in 
the framework of  a long-term strategy.  Over the years,  Artprice and  Artron 
have developed a thorough understanding  of China's leadership ambitions  with 
respect to the global art market.

Beyond  the  economic   interests  flowing  from   the  parties'   contractual 
obligations, this  alliance  will allow  Artprice  to distribute  a  fair  and 
accurate picture of the global art market in real time to its global  clients, 
the main  news agencies,  6,300  publications worldwide  and its  2.3  million 
members.

In historical terms, China  was the world's  leading artistic light-house  for 
many centuries. During the 19th and 20th centuries, its relative absence  from 
the West  -  while it  developed  its internal  market  - coincided  with  the 
development in the  West of the  standards, both academic  and economic,  that 
prevail in today's global art market. However, this period of relative absence
is rapidly closing and China is once  again keen to project its influence  and 
culture around the globe.

It is therefore entirely logical for Artron to ally itself with Artprice - the
world leader  in  art  market  information  -  in  order  to  promote  China's 
legitimate art market  supremacy through  the statistical  auction data  prism 
that Artprice has imposed on the art market as world leader since 1987.

In exchange,  Artron  will open  the  door  of "Greater  China"  to  Artprice, 
allowing it  to  develop a  very  strong  position for  its  various  business 
activities in the  region alongside a  powerful ally and  leader in this  vast 
territory.

The know-how  of  AMMA  -Art  Market Monitor  of  Artron-  in  processing  and 
analysing China's market data and  information will ultimately allow  Artprice 
to analyse and decipher  the mechanisms of the  global art market without  any 
cultural  bias.  The  same  is  true  for  Artron  whose  skills  (catalogues, 
publications, Chinese market  data flows  and comprehensive  databases on  the 
Chinese art  market) are  perfectly  complementary to  Artprice's  activities. 
Indeed, based on their respective skills, the two firms will be able to enrich
each other's areas  of expertise (databases,  economic analyses,  Standardised 
Marketplaces, art  market econometrics)  and  will consolidate  their  already 
vital roles in the growth and development of the global art market.

The dialogue  initiated in  the  framework of  the preparation  of  Artprice's 
Annual Art Market Report in early March 2013 is a perfect illustration of  the 
natural alliance  between know-how  of two  companies, both  leaders in  their 
respective fields and segments.

As a result of this  exclusive alliance, Artprice will  be able to diffuse  an 
economically fair and balanced  view of the  art market in  both Asia and  the 
West through its global networks. The alliance with Artron will allow Artprice
to apprehend the Asian market with  knowledge and information that Artron  has 
taken over  20  years  to  acquire and  develop.  This  alliance  is  strictly 
non-competitive since  Artron's  activity  sectors  (publishers,  support  for 
Chinese auction operators, newsflows on  local art scenes, etc.) are  specific 
to China and are not the same as Artprice's.

The historical objective of AMMA -Art  Market Monitor of Artron- and  Artprice 
is to generate major global synergies in the field of art market data analysis
and the  production of  information that  is adapted  to today's  bipolar  art 
market.

About AMMA, a subsidiary of GROUPE Artron

AMMA -Art Market Monitor of Artron- is a subsidiary of GROUPE Artron. AMMA  is 
a research center committed to comprehensive monitoring and in-depth  analysis 
of the Chinese Art Market. The research and advisory services are sourced from
Artron's database, recognized as the largest and most credible database on the
Chinese art market  with more  than 2.5  million artworks  listed and  auction 
results from all  over China. For  each artwork listed  the database  contains 
high definition images and is supplemented with information from more than 500
auction houses ever since China Guardian commenced auction activities in China
in 1993.  Using statistical  and econometric  methodology, AMMA  observes  the 
price trends  of the  Chinese art  market as  well as  the specific  movements 
regarding particular  specialty  markets,  categories or  artists.  AMMA  also 
provides data  analysis,  technical valuations  and  pricing advice.  It  also 
organizes seminars for individual and institutional customers.

ARTPRICE has joined the prestigious SBF 120 index. The SBF 120 index is
composed of the 120 largest French listed companies, including the CAC 40
companies and the country's 80 most liquid stocks.The current liquidity of the
Artprice share is 3.83 million euros per day calculated over 440 trading days
(amounting to a total of 1.688 billion euros).

Artprice is the global leader in databank on Artprices and indices with more
than 27 million indices and auction results covering more than 500,000
artists. Artprice Images® offers unlimited access to the largest Art Market
resource in the world, a library of 108 million images or engravings of
artworks from 1700 to the present day along with comments by Artprice's art
historians. Artprice permanently enriches its databanks with information from
4,500 international auction houses and auctioneers and publishes a constant
flow of art market trends for the main news agencies and 6,300 international
written media. For its 2.072 million members (member log in), Artprice posts
standardized adverts in what is today the world's leading Standardised
Marketplace® for buying and selling works of art by private contract or at
auctions -regulated by French law alinéas 2 et 3 de l'article L 321.3 du code
du commerce-

Discover the Alchemy and the universe of Artprice
http://web.artprice.com/video/, which headquarters are the famous Museum of
Contemporary Art, the Abode of Chaos http://goo.gl/Tz6ly

Artprice is listed on Eurolist B SBF 120 by Euronext Paris (SRD long only):
Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF

Artprice releases: http://serveur.serveur.com/press_release/pressreleaseen.htm

Follow all of the art market's news with Artprice on Twitter:

http://twitter.com/artpricedotcom/

Contact: Josette Mey, tel: +33(0)478-220-000, e-mail: ir@artprice.com

Artprice partners with Artron

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Source: ARTPRICE COM via Thomson Reuters ONE
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