New Social Analytics From ePrize Offers Brands the Facebook Data They've Been
Digital Engagement Agency ePrize Unlocks the Power of Facebook to
Give Brands True Insights Into Customer Engagement and Social
DETROIT, MI -- (Marketwire) -- 02/21/13 -- ePrize, a global leader
in digital engagement for mobile, social, and web campaigns, today
announced ePrize Social Analytics, a new social analytics report
service that offers brands deep, actionable insights on brand
followers through the collection and aggregation of valuable Facebook
data. This comprehensive level of data, previously difficult for
brands to decipher, will be integral in more effectively engaging
with customers and further guiding them down the path to purchase.
According to recent surveys, 80% of marketers worldwide plan to use
social media data in overall marketing efforts. In addition, over 40%
of marketers cite lack of analytics capabilities as factors that
prevent them from collecting social media data effectively(1). ePrize
Social Analytics now offers brands an easy way to uncover this
valuable data and implement the findings into more deeply engaging
"Facebook is the world's most powerful and reliable CRM database,"
said Matt Wise, CEO of ePrize. "With our Social Analytics offering,
brands can use Facebook data to shape more relevant content, offer
highly targeted promotions, and drive future decision making, such as
buying more targeted and efficient Facebook media."
ePrize Social Analytics uses data collected through the Facebook
Login process during a consumer's registration for a marketing
campaign. When consumers choose to register with their Facebook data,
they give brands permission to collect valuable information including
likes and interests, status updates and check-ins, and lifestyle and
demographic information. ePrize's proprietary software aggregates the
raw, unusable Facebook data from each campaign, and categorizes it
into detailed visual breakdowns, allowing brands to:
-- See trends among customers
-- Evaluate the program's success on reaching their target consumer
-- Understand how participation dynamics differ between programs based on
-- Optimize Facebook media buys
Brands will also gain deeper knowl
edge about their Facebook
communities, enabling them to:
-- Develop future program themes
-- Identify partnership and sponsorship opportunities
-- Gain insights on brand competitors in the space
-- Deliver more relevant social content
"Until now, our clients have never had the opportunity to see
aggregated data through Facebook, making them wonder how well they
really know their Facebook fans," says Matt Kates, ePrize VP of
Strategic Services. "ePrize Social Analytics is the latest example in
our initiative to provide new campaign measurement tools and drive
effective social engagement."
For more information on ePrize Social Analytics, register for a free
30-minute webinar on February 27 or March 13 by visiting
About ePrize, Inc.
ePrize is a global leader in digital engagement.
The company's multi-channel solutions enable the world's largest
brands to create a dialogue with consumers on web, social, and
mobile, and integrated with point of sale systems. All campaigns can
be executed from a unified technology platform. Fortune 500 brands
and world-class agencies rely on ePrize's creative, technology and
legal services. ePrize has created promotional campaigns, CRM
programs and loyalty solutions in 44 countries for clients like
Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T.
Headquartered in Detroit, ePrize also has offices in Chicago, Los
Angeles, Nashville, New York, Palo Alto, and Seattle. ePrize acquired
an analytics division in 2011 and a mobile CRM company in 2012.
Catterton Partners, a consumer-focused private equity firm, acquired
ePrize in August 2012. In January 2013, ePrize acquired Mozes, which
allows brands to engage consumers in venue. See our press page on
eprize.com or text CRM to 35350 for mobile demos and alerts.
(1) Emarketer, Real-Time Marketing Grows in Importance as Social
Analytics Improve, February 13, 2013
LaunchSquad for ePrize
Press spacebar to pause and continue. Press esc to stop.