American Express Launches 'ezeClick' – Eliminates Need to Enter Card Details
for Online Payments
NEW DELHI, February 21, 2013
NEW DELHI, February 21, 2013 /PRNewswire/ --
Introduces Next Generation Online Payment Solution for Users and e-commerce
Merchants With Easier, Faster and Safer Payment Experience
American Express became the first payment provider in India to bring speed,
simplicity and security in the hands of the country's growing online shopping
community by unveiling ezeClick, its one ID online payment solution. ezeClick
simplifies the checkout process by replacing the need to enter credit card
details with just a single user ID.
A first-of-its-kind solution, ezeClick addresses thetime-consuming and
frequently frustrating onlinepayment experience that requires online shoppers
to fill multiple fields of information, such as Card Number, Expiry Date
andSecurity Code,before a transaction can be completed. American Express
Cardmembers need to register just once, create their ezeClick ID and use it
for all future online purchases across all participating merchants.
Cardmembers can sync multiple American Express Cards to theirID and choose
separate cards for different transactions.In this whole process, no sensitive
data is entered or stored at the merchant site.
Speaking on the occasion, Mr. Sanjay Rishi, President, American Express,
India said, "ezeClick is a result of our focus on enhancing the online payment
experience for our cardmembers and merchants.It is safe, simple and secure
for users and requires them to enter minimal information. The average online
transaction size of American Express Cardmembers is more than 3 times the size
of other online transactions. The power of their superior spend coupled with
faster check outs and higher engagement means more business for merchants."
Powering and securing this solution is American Express SafeKey, which
generates a One Time Password (OTP) on the cardmember's mobile phone and
e-mail in real time. The OTP is then entered by the customer to complete the
transaction in a few seconds.
The American Express ezeClick solution is liveacross leading online merchants
covering travel, retail, utilities, apparels and entertainment, e.g.
MakeMytrip, Bookmyshow, Infibeam, Vodafone, Idea, Tata Sky, ebay and Spicejet
amongst many others.
For American Express Cardmembers:
- ezeClick is a faster, simpler and secure check-out solution - No need to
enter card details for online shopping, One ID does it all.
- Added flexibility - Convenience of adding multiple American Express Cards
and link them all to one single user ID.
For e-commerce Merchants:
- Enhanced transaction time and security - No card details are entered at the
transaction time improving speed, reducing dropout rates and enhancing online
- More and higher value transactions - drives more online shopping from a high
spending customer group.
About American Express
American Express is a global services company, providing customers with access
to products, insights and experiences that enrich lives and build business
success. Present in India since 1921, American Express provides high quality
travel related services to individuals and corporates in India. American
Express Card products available in India include the Green and Gold Charge
Cards, Green and Gold Credit Cards, Airline Co-brand Cards, the Corporate
Charge Card and The Platinum Charge and Credit Card.
Learn more at www.americanexpress.co.in and connect with us on
Primary Media Contact: Gayathri Sharma, firstname.lastname@example.org ,
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