Schibsted : Schibsted ASA (SCH) - Mandatory notification of trade - exercise of options

 Schibsted : Schibsted ASA (SCH) - Mandatory notification of trade - exercise
                                  of options

In connection with an earlier option program for key employees, 52,500 options
with the right to acquire 65,940 shares in Schibsted ASA at NOK 51.00 were
exercised on 21 February 2013. There is a maximum gain that the option holders
can achieve per share, and the highest price at which the shares acquired
through the options can be realized is NOK 125.48.

There is an obligation to reinvest linked to some of the options. On this
background, 35,048 shares were sold in the market at NOK 233,9555 per share,
whereas 2,632 shares were transferred to the individual employees.

After the transaction, Schibsted holds 788,747 own shares.

The following primary insiders have exercised options:

Gunnar Strömblad, EVP Sales, has exercised 15,000 options with the right to
acquire 18,840 shares. The transaction is done through a cash settlement, and
Gunnar Strömblad's holding of shares in Schibsted ASA remains at 8,416. After
the transaction, Strömblad holds no options in Schibsted ASA.

Lena K. Samuelsson, Editor-in-chief of Svenska Dagbladet, has exercised 7,500
options with the right to acquire 9,420 shares. Samuelsson has reinvested 658
shares, and holds, including close affiliates, 4,953 shares and no options in
Schibsted.

                            Oslo, 21 February 2013
                                SCHIBSTED ASA

                            Jo Christian Steigedal
                            VP Investor Relations



This information is subject of the disclosure requirements pursuant to section
5-12 of the Norwegian Securities Trading Act.

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Source: Schibsted via Thomson Reuters ONE
HUG#1680192