OfficeMax Named 2012 Compuware Best of the Web Award Winner
OfficeMax.com Ranked among Leading Retailers For Outstanding Website
NAPERVILLE, Ill., Feb. 21, 2013
NAPERVILLE, Ill., Feb. 21, 2013 /PRNewswire/ -- OfficeMax.com, the retail
website for OfficeMax^® Incorporated (NYSE:OMX), a leader in office supplies,
technology and services and the nation's 12^th largest retailer online^1,
today was named a 2012 Best of the Web award winner. The fourth annual Best of
the Web Compuware Application Performance Awards showcase leaders in web and
mobile site performance across several major industries nationwide.
OfficeMax was honored as the 2012 Compuware Best of the Web Silver award
winner in the retail category. The award is based on OfficeMax.com's average
year-long performance in product order transaction, which is determined by the
speed, availability and consistency of going to the website to search and
select a product, adding it to the shopping cart, logging in to a shopping
account and reviewing the order before purchase.
"Delivering an excellent online shopping experience for our customers is
essential to building deeper relationships with them to drive long-term brand
loyalty," said Jim Barr, OfficeMax executive vice president and chief digital
officer. "So, we're very pleased to receive validation from Compuware that
our site performance is top-notch."
"This Compuware award further reinforces that our customers are seeing
continuous improvement throughout every step of our shopping experience,"
added Randy Burdick, OfficeMax executive vice president and chief information
officer. "Performance is crucial in the online retail marketplace, so our
team is very proud to provide an award-winning shopping experience for our
"Users' expectations for their online experience continue to grow. They expect
sites to be engaging and interactive while also being available, fast and
consistent, regardless of the device and browser they use, where they are
located, or their connection type," said John Van Siclen, general manager of
Compuware's APM business unit. "These expectations are being driven by their
experiences with Internet leaders like OfficeMax that have set the standard
for delivering Web experiences that meet users expectations."
OfficeMax has been rolling out ongoing website and search engine upgrades
throughout 2012 to help customers shop faster, with more accurate search and
recommendation results for a more productive online shopping experience.
Since the upgrades, OfficeMax.com has experienced a rise in conversion rate
and customer satisfaction around site navigation, which has allowed customers
to view more products with fewer searches, validating that consumers are
finding the products they want with less effort.
The ongoing site upgrades are among many ongoing improvements to OfficeMax's
e-commerce platforms to improve the customer shopping experience and build
Available on February 21st, the "Best of the Web: 2012 Compuware Application
Performance Awards" report showcases the leaders in site performance across
six industries – retail, banking, brokerage, travel, media, and insurance –
based on Compuware's performance benchmark analysis in 2012. The report
highlights how each award winner sets the industry standard for providing a
Web or mobile site experience that enhances customer satisfaction.
The "Best of the Web: 2012 Compuware Application Performance Awards" report
can be found at
About Compuware APM
Compuware APM^® is the industry's leading new generation APM solution for
optimizing the performance of web, non-web, mobile, streaming and cloud
applications. Driven by end-user experience, Compuware APM provides the
market's only unified APM coverage across the entire application delivery
chain—from the edge of the internet through the cloud to the datacenter.
Compuware APM helps customers deliver proactive problem resolution for greater
customer satisfaction, accelerate time-to-market for new application
functionality and reduce application management costs through smarter
analytics and advanced APM automation.
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating products,
solutions and services for the workplace, whether for business or at home.
The OfficeMax mission is simple: We provide workplace innovation that enables
our customers to work better. The company provides office supplies and paper,
print and document services, technology products and solutions, and furniture
to businesses and consumers. OfficeMax consumers and business customers are
served by approximately 29,000 associates through OfficeMax.com;
OfficeMaxWorkplace.com and Reliable.com; more than 900 stores in the U.S. and
Mexico; and direct sales and catalogs. OfficeMax has been named one of the
2012 World's Most Ethical Companies, and is the only company in the office
supply industry to receive Ethics Inside^® Certification by the Ethisphere
Institute. To find the nearest OfficeMax, call 1-877-OFFICEMAX. For more
information, visit www.OfficeMax.com.
All trademarks, service marks and trade names of OfficeMax Incorporated used
herein are trademarks or registered trademarks of OfficeMax Incorporated. Any
other product or company names mentioned herein are the trademarks of their
^1Internet^® Retailer Magazine 2012 Top 500 list.
OfficeMax Media Contact
SOURCE OfficeMax Incorporated
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