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Seattle’s Best Coffee to Hit the Freezer Aisle with Coffee Category’s First Frozen Blended Coffee Drink

  Seattle’s Best Coffee to Hit the Freezer Aisle with Coffee Category’s First
  Frozen Blended Coffee Drink

  Seattle’s Best Coffee and Inventure Foods to Define At-Home Blended Coffee
  Category; Represents Significant Opportunity in $103 Million Frozen Drink
                            Concentrate Segment^1

Business Wire

SEATTLE -- February 21, 2013

Seattle’s Best Coffee, part of Starbucks Corporation (NASDAQ: SBUX), and
leading specialty food manufacturer  Inventure Foods, Inc. (NASDAQ: SNAK) are
teaming up to launch Seattle’s Best Coffee® Frozen Coffee Blends, the coffee
category’s first blend-at-home frozen coffee beverage. With the Spring 2013
launch of Seattle’s Best Coffee® Frozen Coffee Blends, coffee enthusiasts can
enjoy their favorite Seattle’s Best Coffee frozen drinks from the comfort of
their own kitchen.

Seattle's Best Coffee and Inventure Foods introduce Seattle's Best(R) Frozen
Coffee Blends, the coff ...

Seattle's Best Coffee and Inventure Foods introduce Seattle's Best(R) Frozen
Coffee Blends, the coffee category's first blend-at-home, cafe-quality frozen
coffee beverages. Four unique flavors will hit freezer aisles at grocery
stores and mass retailers nationwide this spring. (Photo: Business Wire)

This new product launch represents a move to bring frozen coffee into the home
as a response to the growing popularity of at-home blending and the rise of
blended coffee drinks. The Seattle’s Best Coffee® Frozen Coffee Blends will
appeal to a booming number of blended coffee drinkers in the U.S., sales of
which have surged to $4.3 billion in 2012^2.

“This exclusive agreement with Seattle’s Best Coffee further underscores our
position as a leading innovator in the specialty food and frozen beverage
segments,” said Terry McDaniel, chief executive officer of Inventure Foods,
Inc. “We are pleased to collaborate with a premier brand like Seattle’s Best
Coffee to introduce a premium frozen beverage product, which we believe
provides our retail partners with timely, on-trend beverage items in their
frozen aisles.”

Seattle’s Best Coffee leveraged more than 40 years of coffee experience to
help develop the new packaged coffee drinks. The new line of Seattle’s Best
Coffee® Frozen Coffee Blends is made with high-quality 100 percent arabica
coffee beans, and will be available in four unique flavors: Coffee Chiller®,
Creamy Caramel®, Very Vanilla®, and Mega Mocha®.

“Finally, there is an easy way for customers to make their own blended
coffee,” said Jennifer Dimaris, vice president, brand management for Seattle’s
Best Coffee. “The demand for blended coffee is heating up, and we’re ready to
help coffee drinkers cool off with a Seattle’s Best Coffee-quality beverage in
the comfort of their own homes.”

The at-home blended coffee drink puts equal emphasis on taste and convenience:
consumers simply empty the contents of the frozen bag into a blender, add
eight ounces of fat-free milk and press blend to make two, eight-ounce
beverages in less than a minute. In addition, the Seattle’s Best Coffee®
Frozen Coffee Blends feature zero trans fats, just nine grams of sugar, and
only 130 calories per serving when prepared as directed, providing a smart,
customizable and convenient beverage to make at home.

“The recent growth of iced coffee suggests that consumers no longer view
coffee as just a morning routine,” said Steve Sklar, senior vice president of
marketing at Inventure Foods. “We see great potential for a delicious frozen
coffee drink that can easily be made at home or at work any time of the day.”

With a suggested retail price ranging from $2.99-$3.49, each Seattle’s Best
Coffee® Frozen Coffee Blends will be sold in an eight-ounce, stand-up vertical
packaging found in the freezer section of grocery stores and mass retailers.

About Inventure Foods, Inc.

With manufacturing facilities in Arizona, Indiana and Washington, Inventure
Foods, Inc. (Nasdaq: SNAK) is a marketer and manufacturer of specialty food
brands in better-for-you and indulgent categories under a variety of Company
owned and licensed brand names, including Boulder Canyon Natural Foods®,
Jamba®, Seattle’s Best Coffee™, Rader Farms®, T.G.I. Friday's®, Nathan’s
Famous®, Vidalia Brands™, Poore Brothers®, Tato Skins® and Bob's Texas Style®.
For further information about Inventure Foods, please visit
www.inventurefoods.com.

About Seattle’s Best Coffee

Seattle’s Best Coffee LLC has been roasting premium coffee since 1970 and
today roasts more than 20 million pounds of coffee every year and millions of
cups of our coffee are served every day. A freshly-brewed cup of Seattle’s
Best Coffee is currently available in more than 50,000 locations including
cafes, college campuses, restaurants, hotels, airlines, cruise ships, grocery
stores and movie theatres. Seattle’s Best Coffee is a featured brand within
Starbucks Corporation (NASDAQ: SBUX). For more information, please visit
Seattle’s Best Coffee online at www.seattlesbest.com. Become a member of the
coffee community at www.facebook.com/SeattlesBestCoffee or follow Seattle’s
Best Coffee on Pinterest for unique coffee inspiration at
www.pinterest.com/seattlesbest. For information about our retail franchise
opportunity, please visit www.seattlesbest.com.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated
by reference herein) contains “forward-looking statements” within the meaning
of the Private Securities Litigation Reform Act of 1995. Forward-looking
statements are those involving future events and future results that are based
on current expectations, estimates, forecasts, and projections as well as the
current beliefs and assumptions of our management. Words such as “outlook”,
“believes”, “expects”, “appears”, “may”, “will”, “should”, “anticipates”, or
the negative thereof or comparable terminology, are intended to identify such
forward looking statements. Any statement that is not a historical fact,
including estimates, projections, future trends and the outcome of events that
have not yet occurred, is a forward-looking statement. Forward-looking
statements are only predictions and are subject to risks, uncertainties and
assumptions that are difficult to predict. Therefore actual results may differ
materially and adversely from those expressed in any forward-looking
statements. Factors that might cause or contribute to such differences
include, but are not limited to, those discussed under the section entitled
“Risk Factors” in our reports filed with the SEC. Many of such factors relate
to events and circumstances that are beyond our control. You should not place
undue reliance on forward-looking statements. The Company does not assume any
obligation to update the information contained in this press release.

^1 Source: IRI Data, 52 weeks ending 1/27/13

^2 Source: StudyLogic 2012

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130221005407/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50571692&lang=en

Contact:

Seattle’s Best Coffee
Sanja Gould, 206-318-7100
press@seattlesbest.com
or
Inventure Foods, Inc.
Matthew Jackson, 616-233-0500
mjackson@lambert-edwards.com
 
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