CiiNOW, Inc. Announces Cloud Gaming Partnership With GAME

  CiiNOW, Inc. Announces Cloud Gaming Partnership With GAME

  Cloud-based instant gaming to be offered as branded service by leading UK
                                games retailer

Business Wire

MOUNTAIN VIEW, Calif. -- February 21, 2013

CiiNOW, Inc.,^a leader in Cloud Gaming technology and branded gaming
platforms, today announced a new trial with GAME,the UK's specialist retailer
of computer andvideo games. Under the agreement,GAME will begin a series of
managed trials, utilizing CiiNOW’s proprietary Cumulus cloud-based video game
streaming technology, in order to offer customers instant access to a
catalogue of console-class titles playable on virtually any PC or Mac, set-top
box, tablet, Smart TV, or mobile device. It is anticipated that a full service
may launch in the second half of 2013 in the UK.

“GAME has been the place to get great video game content in the UK, and we are
excited to support their ambition to provide customers with a device-agnostic,
immersive gaming experience,” said Ron Haberman, CEO and Co-Founder, CiiNOW,
Inc. “With the incorporation of CiiNOW’s cloud-based technology, GAME’s
customers will now experience instant gaming like never before.”

“As the face of gaming changes, it’s vital that we stay at the forefront,”
said Martyn Gibbs, CEO of GAME. “We believe in providing our customers with
access to great games in every gaming arena and these trials will help shape
how we do that. By using CiiNOW’s scalable cloud-based gaming technology, we
will be able to offer our broad customer base an instant and exciting
entertainment experience.”

About CiiNOW, Inc.

CiiNOW, Inc. leverages Cloud technology and innovation to deliver an instant,
high quality gaming experience across screened devices. The company's
patent-pending hardware and server management technology are architected to
maximize virtualized data center environments to deliver games through PCs,
Macs, set-top boxes, tablets, smart TVs, and mobile devices. The CiiNOW
platform, Cumulus, moves beyond the world of software upgrades and hardware
constraints, and enables service providers and game developers to capitalize
on the lucrative gaming market as it transitions from physical media to pure
digital distribution. CiiNOW, Inc. is funded by Alcatel-Lucent Ventures,
Foundation Capital, and AMD Ventures. For more information, please visit

About GAME

GAME Retail Ltd. is the UK’s leading high-street videogames retailer. Formed
in April 2012, GAME is committed to delivering for the gaming communities of
the UK online, in-store, on mobile and through their app. With a
market-leading reward proposition, incredible exclusive content and great
deals, GAME is the number one destination for all gaming needs. For more
information, please visit


CiiNOW, Inc.
Valerie Pressley, +1 415-234-0825
MHP Communications for GAME
+44 (0)20 3128 8100
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