Dutch City Region of Eindhoven Works with IBM and NXP to Improve Traffic Flow and Road Safety

Dutch City Region of Eindhoven Works with IBM and NXP to Improve Traffic Flow
                               and Road Safety

Merging Mobile Real-Time Sensor Data from Vehicles and Road Traffic Data with
IBM MobileFirst Enables Officials to Monitor and Act on Unexpected Road

PR Newswire

EINDHOVEN, The Netherlands, Feb. 21, 2013

EINDHOVEN, The Netherlands, Feb. 21,2013 /PRNewswire/ --IBM (NYSE: IBM) and
NXP Semiconductors N.V. today announced the first results of a smarter traffic
pilot, conducted in the Dutch city of Eindhoven. The trial demonstrates how
the connected car automatically shares braking, acceleration and location data
that can be analyzed by the central traffic authority to identify and resolve
road network issues.

(Photo: http://photos.prnewswire.com/prnh/20130221/NY63922)
(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

"The trial successfully showed that anonymous information from vehicles can be
analyzed by local traffic authorities to resolve road network issues faster,
reduce congestion and improve traffic flow," said Ab Oosting, European Union
project manager for the Collaborative Region of Eindhoven SRE. "By receiving
the information in real time, road authorities can utilize mobile technologies
to immediately deploy emergency response teams and road workers to resolve
issues. Traffic center staff can promptly respond and manage traffic flows
away from accidents and dangerous traffic situations."

The city region of Eindhoven (SRE) is located at the hub of several
international transportation routes, where relatively small incidents can have
major consequences for the system as a whole. In 2011, approximately 30,000
people were killed in the European Union as a consequence of collisions in
traffic. The European Commission recently adopted an ambitious Road Safety
Programme, which aims to cut traffic deaths in Europe between 2011 and 2020 by
50 percent. Intelligent transport solutions (ITS) can help improve European
road conditions and safety. The 12-month trial was designed to provide the
regional government with insights to maintain roads, reduce traffic congestion
and increase road safety.

The Ultimate Mobile Device: Connected Cars, Proactive Traffic Avoidance and
With greater connectivity, today's automobiles generate a vast amount of data
that can be used to enhance the driving experience, while improving traffic
condition and road safety. For example, with IBM MobileFirst, which combines
the power of mobile and cloud-enabled technologies, the same sensors that
alert drivers about low tire pressure or broken lights can also automatically
provide insight into traffic patterns.

During the trial, IBM, NXP and its partners equipped 200 participating cars
with a device containing the NXP telematics chip "ATOP" that gathers relevant
data from the central communication system of the car (CAN-bus). Relevant
sensor data – that were indicators of potholes or icy roads – was collected
in-vehicle and transmitted to the cloud-enabled IBM Smarter Traffic Center.

Using the power of IBM analytics, raw data from the vehicles highlighted
48,000 incidents over a period of six months, from 1.8 billion sensor signals.
Incidents included heavy rain, black spots, switching on of hazard lights or
fog. The disparate data from thousands of sensors was managed and analyzed
through the IBM SmartCloud Enterprise service, making it possible to
dynamically manage the needed computer capacity, which can vary dramatically
depending on whether it is a peak traffic period or an unexpected event

This information enables road officials to act in near real-time on dangerous
road conditions, accidents or growing traffic density. It also informs drivers
in the vicinity of an incident through smartphone or built-in navigation

For example, a new speed is recommended to a driver based on current weather
and road conditions via a mobile app through an in-vehicle navigation system
or mobile device, or the location of the closest road assistance vehicle is
identified. These aspects were successfully tested in the trial. In the
future, a traffic command center could provide more personalized detours,
routes and traffic information to a driver to better avoid congestion.

This pilot is one of several initiatives SRE has begun to improve mobility in
the region. In an earlier six-month road pricing trial conducted by the city,
IBM and NXP, advanced road pricing technology was successfully used to
incentivize drivers to change their driving behavior,  reduce road congestion
and contribute to a greener environment. Seventy percent of drivers changed
their behavior to avoid rush-hour travel when presented with the right
incentives, demonstrating that road pricing systems can have a positive effect
on driving habits and help alleviate traffic.


For more information on IBM Smarter Transportation, visit
http://www.ibm.com/smarterplanet/transportation and follow @IBMTransport.

For more information on Connected Mobility, visit

A video of the solution is shown here: http://youtu.be/6TqkoJQHAvw

About NXP Semiconductors
NXP Semiconductors N.V. provides High Performance Mixed Signal and Standard
Product solutions that leverage its leading RF, Analog, Power Management,
Interface, Security and Digital Processing expertise. These innovations are
used in a wide range of automotive, identification, wireless infrastructure,
lighting, industrial, mobile, consumer and computing applications. A global
semiconductor company with operations in more than 25 countries, NXP posted
unaudited revenue of $4.36 billion in 2012. Additional information can be
found by visiting www.nxp.com.

About IBM MobileFirst
As the first new technology platform for business to emerge since the World
Wide Web, mobile computing represents one of the greatest opportunities for
organizations to expand their business. Based on nearly 1,000 customer
engagements, 10 mobile-related acquisitions in the last four years, a team of
thousands of mobile experts and 270 patents in wireless innovations, IBM
MobileFirst offers an array of solutions that helps businesses connect,
secure, manage and develop mobile networks, infrastructures and applications.

To learn more, visit the IBM MobileFirst press kit or
http://www.ibm.com/mobilefirst. Follow @ibmmobile, #ibmmobile on Twitter, and
see IBM MobileFirst on YouTube, Tumblr and Instagram.

Sara Delekta Galligan
IBM Media Relations

Jelmer Letterie
IBM Media Relations

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