DigitalRoute's and Procera Networks' Traffic Segmentation and Split Billing
Solutions to Be Showcased at the Mobile World Congress
STOCKHOLM, Sweden, February 20, 2013
STOCKHOLM, Sweden, February 20, 2013 /PRNewswire/ --
Innovative approach will be demonstrated at the Telenor Connexion stand 32C in
the Connected City
Digital Route AB, a leading provider of mediation and data integration
solutions for the communications industry has announced that, with Procera
Networks , Inc. (NASDAQ: PKT ), the global intelligent policy enforcement
company, it is powering an exciting new machine-to-machine showcase for
Telenor Connexion, a leading enabler of connected services. The innovative
approach will be showcased in "The evolution of a connected service" demo at
Mobile World Congress, February 25-28 in Barcelona, Spain.
The demonstration illustrates the processing requirements demanded to support
the evolution of machine-to-machine services from simple telematics to today's
growing range of more complex offerings such as infotainment. If this trend is
to become profitable for the Service Provider and the manufacturer, the need
to differentiate traffic is critical. An example is segmenting traffic that
would be paid for by the content provider versus that purchased and paid for
by the end user.
DigitalRoute and Procera's solution demonstrates the necessary traffic
monitoring capabilities including counting and control. It segments traffic,
deploys counters to monitor usage and then activates controls when allowances
are exceeded. These are important functions for Telenor Connexion to enable
more flexible business models.
The showcase is particularly relevant and timely because it demonstrates the
transformation of machine-to-machine services beyond simple device metering
and towards monetizing any type of activity between connected devices on any
data network. The demo Telenor Connexion will showcase in Barcelona is an
example of this.
Here, data content derives from both telematics (in this case, the car's
engine diagnostic systems) and also to apps that are used by the car's
infotainment system. An example of the latter is the use of Spotify, TuneIn
Radio and e-books, which allow the driver of the car to access entertainment
without having to manually manage over-the-air radio broadcasts, CDs, and
other "hard" devices that require greater physical interaction while driving.
For auto manufacturers and dealers, "connected cars" present a growing
commercial market opportunity but to capitalize on it, they need to ensure
they build relationships with M2M connectivity providers who offer the
necessary traffic segmentation. This is why, for both Telenor Connexion and
other operators, the showcase is so compelling. It allows some data
consumption to be charged in a B2B mode to partners and other consumption in a
B2C mode to the end-use of the content but in all cases meets the
manufacturer's requirements. Other content services still might be classified
as sponsored content, for instance data volumes based on a Spotify offer.
Three technology components are central to the showcase. First, the in-car
connected device and its resident apps. These include a data volume display of
real time, updated usage information.
Second, DigitalRoute's MediationZone Policy Control and Usage Management
solution, which manages integration between the in-car device data volume
display and MediationZone as well as the integration between the MediationZone
and the Procera nodes. The functionality showcased here demonstrates how
MediationZone can manage consumed data volumes, thresholds and policy
reactions to thresholds in real time. MediationZone exposes this data over an
API for the in-car connected device to present usage and thresholds. It
further enables the creation of split charging records, based on the usage
Thirdly, Procera's PacketLogic solution does reliable classification of data
traffic, and generates detailed billing records. PacketLogic's ability to
analyze usage patterns enables service providers to enhance the service and
develop new offerings.
Said Robert Brunbäck, CMO, Telenor Connexion: We are in the market to help our
customers become more competitive. Enabling new and more dynamic business
models for connected services, for example in the car, is of vital importance
in today's fast-changing marketplace. Together with DigitalRoute and Procera
we showcase a concrete example of how new service offerings can be realized.
Added Jan Karlsson, CEO, DigitalRoute, "the evolution of the
machine-to-machine services opportunity from simple telematics to more complex
offerings makes MediationZone a key component in the process of achieving
profitability. We are delighted to enable Telenor Connexion's pilot, and
believe that the car demo will be one of the highlights in Barcelona this
Jon Linden, Chief Strategy Officer, Procera Networks "Procera is very excited
about the use case demonstrated by Telenor Connexion at Mobile World Congress.
We believe in the prospect of M2M as a new business opportunity for service
providers, and PacketLogic offers great value to these environments by
providing intelligence about the network traffic, devices, location and more."
DigitalRoute and MediationZone are registered trademarks of Digital Route AB.
All other trademarks are the property of their respective owners.
Additional DigitalRoute information: Follow DigitalRoute on Facebook Follow
DigitalRoute on Twitter Follow DigitalRoute on LinkedIn Join the conversation
in our Mediation system professionals group on LinkedIn For more information
contact: Digital Route AB Keith Brody, Director of Global Marketing Email:
firstname.lastname@example.org Phone: +44(0)790-024-5994 Digital Route
ABMichaela Nylund, Marketing Manager Email: email@example.com
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