Families who eat dinner together more often say they make healthier food choices, survey says

Families who eat dinner together more often say they make healthier food 
choices, survey says 
Quebec families are most likely to eat dinner together, while Atlantic 
Canadian families are least likely 
BRAMPTON, ON, Feb. 20, 2013 /CNW/ - TSX:L: Eight-in-ten (82%) Canadian 
families are sitting down at least four times a week for family dinners. 
Two-thirds (66%) of these families are also making healthier eating choices 
reveals a survey* conducted for Loblaw Companies Limited just as the grocer 
launches its Bring Healthier Home™ campaign on February 22. The survey looks 
at how often families eat together, when parents teach their children about 
food and some of the choices Canadians make to eat healthier. 
"Getting together for family meals is a habit that we should always 
encourage," says Alexis Williams, registered dietitian and director, health 
and wellness at Loblaw Companies Limited. "Mealtime is a great opportunity to 
familiarize children with cooking and have fun while instilling good eating 
habits. Encouraging such habits can have a significant impact on our health, 
which is why it is essential to integrate sensible food choices and 
nutritional solutions into your lifestyle." 
National Highlights 


    --  The biggest obstacle in getting to the dinner table together is
        work schedules (68%) followed by demands from children's after
        school activities (34%).
    --  Overall, Canadian families report to be focused on the
        following areas in an effort to be healthier: eating more fresh
        foods (40%), reducing sugar intake (31%), reducing fat intake
        (28%) and reducing sodium intake (23%).
    --  Canadian families estimate that about two-thirds (69%) of their
        total grocery purchases are made up of what they would consider
        to be healthier eating options.
    --  Six-in-ten parents teach kids about nutritious choices while
        grocery shopping and sixty-three per cent of parents do so
        while prepping meals.

Survey
Results by British              Saskatchewan                      Atlantic  
Province   Columbia   Alberta   & Manitoba     Ontario   Quebec    Canada    National
                                                                                   

What per
cent of
families
eat
breakfast                                                                   
together
at least
four times
a week?       26%        26%          24%         27%      39%       27%        29%
                                                                                     

What per
cent of
families
eat lunch                                                                   
together
at least
four times
a week?       11%        18%          12%         11%      16%       16%        13%
                                                                                     

What per
cent of
families
eat dinner                                                                  
together
at least
four times
a week?       79%        83%          78%         80%      90%       77%        82%
                                                                                     

What per
cent of
people
teach
their                                                                       
children
about
healthier
eating?       96%        97%          96%         98%      96%       98%        97%
                                                                                     

What per
cent of
people
teach
their
children                                                                    
about
healthier
eating
while
grocery
shopping?     60%        67%          55%         68%      47%       64%        61%
                                                                                     

What per
cent of
people
teach
their
children                                                                    
about
healthier
eating
while
cooking?      64%        69%          58%         62%      64%       65%        63%
                                                                                     

What per
cent of
people
teach
their
children                                                                    
about
healthier
eating
while
eating?       84%        90%          90%         85%      82%       81%        85%
                                                                                     

Percentage
of grocery
purchases
that are
made up of
what                                                                        
Canadians
consider
healthy
food
options       62%        66%          58%         66%      62%       58%        63%



To help families develop and maintain good habits when preparing meals Loblaw 
banner stores offer several activities, resources and sensible nutritional 
solutions in stores and online at pc.ca.

PC(®) Blue Menu(®) products

If you want to fill your grocery cart with healthier products without having 
to compromise on taste, let PC(®) Blue Menu(®) products inspire 
you—they'll help you eat less fat or sodium in favour of fibre, omega-3 
fatty acids or other nutrients.

Pharmacies

Do you need tips and advice to improve your health? Simply contact one of our 
pharmacists to receive information on the in-store dietitian program, for a 
consultation on blood pressure or to take a screening test for diabetes. 
Customers can also obtain information on the recommended daily sodium intake 
and tools to better understand how sodium can affect blood pressure and heart 
health. In addition to informing patients about personal health care and 
over-the-counter products, pharmacists can provide a range of services that 
contribute to their customers' overall well-being.

President's Choice(®) Children's Charity

The President's Choice(®) Children's Charity, with the help of customers and 
colleagues from Loblaw banner stores, is committed to helping kids by 
providing support to children with special needs and ensuring hungry tummies 
are filled with nutritious food. The Charity's goal is to make sure kids have 
every opportunity to live to their full potential. From February 22 to March 
7, grocery shoppers are invited to make a $2 donation at the cash register or 
online at pc.ca/charity. The Charity guarantees that 100% of every dollar 
donated goes to helping kids.

For product ideas, recipes or tips to improve your diet visit pc.ca or visit 
your local Loblaw banner store: Real Canadian Superstore(®), Your Independent 
Grocer(®), nofrills®, Extra Foods(®), and Wholesale Club™.

Survey Method

*Vision Critical conducted an online survey on January 10, 2013 among 1,014 
randomly selected Canadians aged 18+ across all provinces who are Angus Reid 
Forum panelists. The margin of error—which measures sampling 
variability—is +/- 3.1%, 19 times out of 20. The results have been 
statistically weighted according to the most current education, age, gender 
and region Census data to ensure a sample representative of the entire adult 
population of Canada. Discrepancies in or between totals are due to rounding.

Vision Critical conducted an online survey from February 11 to February 13, 
2013 among 1,500 randomly selected Canadians adults with children under 18 
years old in the household and who are Angus Reid Forum panelists. The margin 
of error—which measures sampling variability—is +/- 2.5%, 19 times out of 
20. The results have been statistically weighted according to the most current 
age, gender and region Census data to ensure a representative sample. 
Discrepancies in or between totals are due to rounding.

About Loblaw Companies Limited TSX:L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
135,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice®, no name® and Joe 
Fresh® brands. In addition, the Company makes available to consumers 
President's Choice Financial® services and offers the PC® points loyalty 
program. 



For further information or to arrange an interview please contact:

Loblaw Companies Limited 905-459-2500/pr@loblaw.ca

Axelle D'Anglemont, Hill+Knowlton Strategies 
604-692-4230/axelle.danglemont@hkstrategies.ca

SOURCE: Loblaw Companies Limited

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CO: Loblaw Companies Limited
ST: Ontario
NI: RET FDR ECOSURV 

-0- Feb/20/2013 14:59 GMT