Families who eat dinner together more often say they make healthier food
choices, survey says
Quebec families are most likely to eat dinner together, while Atlantic
Canadian families are least likely
BRAMPTON, ON, Feb. 20, 2013 /CNW/ - TSX:L: Eight-in-ten (82%) Canadian
families are sitting down at least four times a week for family dinners.
Two-thirds (66%) of these families are also making healthier eating choices
reveals a survey* conducted for Loblaw Companies Limited just as the grocer
launches its Bring Healthier Home™ campaign on February 22. The survey looks
at how often families eat together, when parents teach their children about
food and some of the choices Canadians make to eat healthier.
"Getting together for family meals is a habit that we should always
encourage," says Alexis Williams, registered dietitian and director, health
and wellness at Loblaw Companies Limited. "Mealtime is a great opportunity to
familiarize children with cooking and have fun while instilling good eating
habits. Encouraging such habits can have a significant impact on our health,
which is why it is essential to integrate sensible food choices and
nutritional solutions into your lifestyle."
-- The biggest obstacle in getting to the dinner table together is
work schedules (68%) followed by demands from children's after
school activities (34%).
-- Overall, Canadian families report to be focused on the
following areas in an effort to be healthier: eating more fresh
foods (40%), reducing sugar intake (31%), reducing fat intake
(28%) and reducing sodium intake (23%).
-- Canadian families estimate that about two-thirds (69%) of their
total grocery purchases are made up of what they would consider
to be healthier eating options.
-- Six-in-ten parents teach kids about nutritious choices while
grocery shopping and sixty-three per cent of parents do so
while prepping meals.
Results by British Saskatchewan Atlantic
Province Columbia Alberta & Manitoba Ontario Quebec Canada National
a week? 26% 26% 24% 27% 39% 27% 29%
a week? 11% 18% 12% 11% 16% 16% 13%
a week? 79% 83% 78% 80% 90% 77% 82%
eating? 96% 97% 96% 98% 96% 98% 97%
shopping? 60% 67% 55% 68% 47% 64% 61%
cooking? 64% 69% 58% 62% 64% 65% 63%
eating? 84% 90% 90% 85% 82% 81% 85%
made up of
options 62% 66% 58% 66% 62% 58% 63%
To help families develop and maintain good habits when preparing meals Loblaw
banner stores offer several activities, resources and sensible nutritional
solutions in stores and online at pc.ca.
PC(®) Blue Menu(®) products
If you want to fill your grocery cart with healthier products without having
to compromise on taste, let PC(®) Blue Menu(®) products inspire
you—they'll help you eat less fat or sodium in favour of fibre, omega-3
fatty acids or other nutrients.
Do you need tips and advice to improve your health? Simply contact one of our
pharmacists to receive information on the in-store dietitian program, for a
consultation on blood pressure or to take a screening test for diabetes.
Customers can also obtain information on the recommended daily sodium intake
and tools to better understand how sodium can affect blood pressure and heart
health. In addition to informing patients about personal health care and
over-the-counter products, pharmacists can provide a range of services that
contribute to their customers' overall well-being.
President's Choice(®) Children's Charity
The President's Choice(®) Children's Charity, with the help of customers and
colleagues from Loblaw banner stores, is committed to helping kids by
providing support to children with special needs and ensuring hungry tummies
are filled with nutritious food. The Charity's goal is to make sure kids have
every opportunity to live to their full potential. From February 22 to March
7, grocery shoppers are invited to make a $2 donation at the cash register or
online at pc.ca/charity. The Charity guarantees that 100% of every dollar
donated goes to helping kids.
For product ideas, recipes or tips to improve your diet visit pc.ca or visit
your local Loblaw banner store: Real Canadian Superstore(®), Your Independent
Grocer(®), nofrills®, Extra Foods(®), and Wholesale Club™.
*Vision Critical conducted an online survey on January 10, 2013 among 1,014
randomly selected Canadians aged 18+ across all provinces who are Angus Reid
Forum panelists. The margin of error—which measures sampling
variability—is +/- 3.1%, 19 times out of 20. The results have been
statistically weighted according to the most current education, age, gender
and region Census data to ensure a sample representative of the entire adult
population of Canada. Discrepancies in or between totals are due to rounding.
Vision Critical conducted an online survey from February 11 to February 13,
2013 among 1,500 randomly selected Canadians adults with children under 18
years old in the household and who are Angus Reid Forum panelists. The margin
of error—which measures sampling variability—is +/- 2.5%, 19 times out of
20. The results have been statistically weighted according to the most current
age, gender and region Census data to ensure a representative sample.
Discrepancies in or between totals are due to rounding.
About Loblaw Companies Limited TSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
135,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice®, no name® and Joe
Fresh® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points loyalty
For further information or to arrange an interview please contact:
Loblaw Companies Limited firstname.lastname@example.org
Axelle D'Anglemont, Hill+Knowlton Strategies
SOURCE: Loblaw Companies Limited
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