Asian Paints Launches 10th Edition of ColourNext 2013: Annual

Mumbai, Maharashtra, India, Tuesday, February 19, 2013 -- (Business Wire India) 
Asian Paints today launched ColourNext 2013, a research based annual trend
forecasting initiative, which predicts the colors that are likely to have the
most influence on Indian interiors this year. 
Currently in its 10th year, ColourNext is the outcome of extensive research
spread over six months involving over 100 designers and multi-disciplinary
experts from across India. The colors predicted for 2013 fall under five broad
themes called Gender Blender, Human, Pockets of Silence, Taste of Earth and
Upcycle. 
Commenting on the initiative, Amit Syngle, President – Sales, Marketing &
Technology, Asian Paints said: “ColourNext by Asian Paints highlights our
journey across India to understand the changing dynamics of consumer behavior
that define contemporary color trends. ColourNext aims to provide concrete and
resonating design directions, which can then be adapted and molded by
designers.” 
“The genesis of ColourNext goes way back to 2002 when as a company dealing
with colours, we realized that there was no India-centric color forecast. It was
this quest of looking at Indian trends and colors to give direction to the
design community in India, which led us to create the first color forecast.
Asian Paints is now in the 10th year of ColourNext and growing stronger every
year.” 
Over the last 10 years, the ColourNext research process has been refined and
polished to result in themes that closely resonate and align with India's
changing visage. Experts from varied fields of design including interiors,
architecture, fashion, product, art and Bollywood, put together a large set of
possible design themes for the coming year using data provided by Asian Paints
and research partner CKS. A panel comprising style and design leaders curate
this into the most promising five themes and colour palettes for India.  
Five themes of ColourNext 2013: 
Gender Blender: Gender Blender celebrates a liberal world that makes room for
every kind of gender identity. A harmony of contrasts characterizes this
sophisticated color arrangement. Iridescent hues segue seamlessly into more
muted tones reflecting the creation of balance between two distinct ideologies.
Layering unusual colors and dual toned shades carries the theme forward whilst
the flowing color wash finish has a freeing, relaxing effect on the palette.  
Human: With every technological breakthrough, human capabilities and potential
get more enhanced. Technology with its human face is what inspires this
chromatic expression. The color palette includes neons and greys are softened by
gentle and nurturing pinks and flesh tones.  
Taste of Earth: The raw beauty of local, indigenous materials, their singular
texture and natural hues comprises this palette. This is a refined and nuanced
color vocabulary that relies both on textures and shades for impact. Earthy
tones of natural materials, muted and basic hues all flow into each other
reflecting their subtle interplay. 
Pockets of Silence: A pause stimulates an individual's need for a quiet sojourn
with self. Layers of color tones symbolize the emotional transition that the
mind goes through. While soft whites and beiges create a placid light and clean
mood, deep contemplative blue-greys evoke a sense of stillness. 
Upcycle: The antithesis of the use and dispose mindset, upcycling sees objects
reappearing like old friends in new and exciting forms. Sepia tones, old metal
and wood finishes symbolize object that have come down from older times. These
are accented with brighter, glossier shades to complete the idea of a snazzy
makeover. The result is a contemporary offbeat color palette. 
Asian Paints: 
Asian Paints is India's largest paint solutions provider and Asia's third
largest paint company, with a turnover of Rs. 96.32 billion. The group has an
enviable reputation in the corporate world for professionalism, fast track
growth, and building shareholder equity. Asian Paints operates in 17 countries
and has 24 paint manufacturing facilities in the world servicing consumers in
over 65 countries. Besides Asian Paints, the group operates around the world
through its subsidiaries Berger International Limited, Apco Coatings, SCIB
Paints and Taubmans. 
Media contact details 
Andrew Williams,
Asian Paints,
+91 9892580801,
Andrew.williams@asianpaints.com 
Kim Pinto,
Waggener Edstrom,
+91 9820851978,
kpinto@waggeneredstrom.com 
Flovie Martins,
Waggener Edstrom,
+91 9167406137,
fmartins@waggeneredstrom.com 
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-0- Feb/20/2013 03:17 GMT
 
 
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