Experian Marketing Services shows new business growth for email services

   Experian Marketing Services shows new business growth for email services

Cross-channel services, campaign performance and deliverability cited as key
factors by CheetahMail® clients

PR Newswire

NEW YORK, Feb. 20, 2013

NEW YORK, Feb. 20, 2013 /PRNewswire/ --Experian Marketing Services announced
several new clients for its email marketing services, CheetahMail^®, as new
email business grew 158 percent for fourth quarter 2012 calendar year compared
with the same time period in 2011. Email marketing continues to be a driving
force in today's cross-channel integration, and these new clients are able to
implement the latest services from Experian Marketing Services to better
connect and engage with their customers.

"The Experian Marketing Services stable of services helps bring brands and
customers closer together, enabling us to help clients capitalize on
CheetahMail's offerings to improve their email campaigns, as well as drive
more integrated cross-channel marketing programs," said Peter DeNunzio,
general manager of Experian Marketing Services' CheetahMail. "Our technology,
innovation and vision for the future of digital marketing further enable us in
helping marketers connect with their customers in a dynamic, complex world
through actionable consumer insights and integrated marketing."

Feedback from new CheetahMail clients includes:
"We are very pleased we made the switch to CheetahMail. Our deliverability has
significantly improved, allowing us to reach more of our customers and achieve
greater campaign performance from our emails."
- Ben Rotnicki, director of online marketing at Men's Wearhouse

"CheetahMail was able to support our aggressive holiday growth plan that
included heavy creative design and campaign production requirements.
Additionally, as we venture into an SMS program, CheetahMail's integrated
email and mobile marketing capabilities provided us with technology that can
support us as we expand further into mobile."
- Kim Lewis, charming charlie CRM director

"We chose CheetahMail because of their ability to get our email program up and
running quickly. We were impressed by the broad range of services available to
help our marketing programs grow, such as mobile. We've been very happy with
our decision and we look forward to utilizing more of Experian Marketing
Services' capabilities as we look to expand and optimize our programs."
- Rachel Stephens, manager of customer relationship marketing for TJX

Over the past year Experian Marketing Services have made several announcements
to expand its offerings and further its commitment to helping clients grow
their businesses. Some of these announcements include:

  oAcquisition of Conversen, a revolutionary technology platform that powers
    more robust campaign management
  oAppointment of Peter DeNunzio as CheetahMail General Manager
  oProviding Pinterest Functionality to Help Retailers Go Viral With Expanded
    Facebook Advertising Integration
  oExperian Marketing Services Finds Email Volume Increased 10 Percent in Q2
    2012

Make sure to read about the latest consumer trends in our 2013 Digital
Marketer Report.

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer
insight, targeting and interactive marketing. We help brands from around the
world intelligently interact with today's dynamic, empowered and
hyper-connected consumers. By coordinating seamless interactions across all
marketing channels, we enable marketers to plan and execute superior brand
experiences that deepen customer loyalty, strengthen brand advocacy and
maximize profits. We call it Marketing Forward ^SM. For more information,
please visit http://www.experian.com/marketingservices.

For more information about CheetahMail, please visit
http://www.experian.com/cheetahmail

About Experian
Experian is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses
to manage credit risk, prevent fraud, target marketing offers and automate
decision making. Experian also helps individuals to check their credit report
and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended 31 March
2012 was US$4.5 billion. Experian employs approximately 17,000 people in 44
countries and has its corporate headquarters in Dublin, Ireland, with
operational headquarters in Nottingham, UK; California, US; and Sao Paulo,
Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Contact:
Matt Tatham
Experian Marketing Services Public Relations
1 212 380 2939
matt.tatham@experian.com

SOURCE Experian Marketing Services

Website: http://www.experian.com/marketingservices
 
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