Global Travelers Want to Stay Connected and Comfy
Wi-Fi and creature comforts are hotel amenity must haves, according to
DALLAS, Feb. 20, 2013
DALLAS, Feb. 20, 2013 /PRNewswire/ -- Global travelers are looking for a
home-away-from-home experience when they stay in a hotel according to the
latest research from leading online accommodation booking service,
Hotels.com®. Topping the list of must-have hotel amenities are free Wi-Fi and
free food and beverages, with caffeine being a must. All the rest is just,
Staying Connected…for Free
o34 percent say free Wi-Fi is the number one factor in choosing a hotel
even on leisure stays.
o56 percent of respondents said free Wi-Fi was their number one must-have
when traveling for business.
o66 percent indicated free Wi-Fi is the amenity they most wish would become
standard at all hotels in 2013.
Free Wi-Fi trumps both free parking and complimentary breakfast when it comes
to choosing a hotel for both leisure and business travel, showing that access
to the online world is a necessity for modern-day travelers with over a third
still looking to stay connected while on vacation. In fact, just 11 percent of
global travelers said they would be willing to pay for Wi-Fi when staying in a
The global reliance on free Wi-Fi mirrors results of the 2012 Hotels.com
Amenities Survey of North American travelers, though the percentage of
travelers wishing for complimentary Wi-Fi to become standard has more than
"With an increase in airlines and airports offering free Wi-Fi, tech-savvy
travelers expect the experience to continue upon arrival at their hotel," said
Taylor L. Cole, APR, travel expert for Hotels.com. "They are using their
tablets, smart phones and laptops to plan activities, stay connected to family
and even order a delivery meal straight to their hotel room, so it's no
surprise they require free and fast Wi-Fi."
The Perk of New Technology – Favorite "Modern" In-Room Amenity
oTechnological creature comforts of home are also high on the priority list
for travelers with 23 percent choosing high-end coffee makers as their top
modern in hotel room amenity.
Totally wired rooms which are completely controlled by one remote for any need
took 20 percent of the vote. Guests also indicated they would like to enjoy
that much-wanted free Wi-Fi on hotel-provided tablets for guest information,
room service and local guides (15 percent). After brewing their coffee and
grabbing their loaner tablet, American travelers don't want to cozy-up in just
any old chair. According to the U.S. specific survey results, contemporary
massage chairs are American's third favorite modern amenity.
It's the Little Things that Count – Most Appreciated Simple Amenity
oKeeping hydrated when travelling is important to hotel guests with 43
percent choosing complimentary bottled water as the most appreciated
Only respondents from Taiwan, Hong Kong and Brazil rated free power adaptors
above bottled water. Tabletop electrical outlets integrated into desk and desk
lamps came in as the second most appreciated simple amenity in the U.S. –
we've got to have somewhere to plug in all those gadgets.
The Way to Hotel Guests' Hearts – Through Their Stomachs!
oFree breakfast ranked as the favorite (31 percent) non-tech item global
travelers want to see become standard at all hotels in 2013.
oHappy hours, wine tastings or any other time with free food and drinks is
42 percent of global travelers' favorite newly offered hotel service
amenity, with international breakfast options coming in second (19
oTravelers cite unlimited free food and beverages as their most (23
percent) missed comfort from home when travelling. Another 14 percent said
they miss access to cooking in their kitchen the most.
Americans love our food, but we're also constantly on the move, which is why
it comes as no surprise that U.S. travelers in particular actually ranked
'breakfast on-the-go' as their second newly offered hotel service over
international options, which took third. They were also keen on gaining use of
in-room fridge without the fear of being charged for moving something over to
stow leftovers or their self-purchased beverages (21 percent indicating it
should be standard by 2013).
Five-Star Life – The Highs and Lows of Luxury Perks
o26 percent say their favorite amenity while staying at a luxury hotel is
the high end fitness center and/or spa, while designer toiletries also
rank highly (21 percent).
oWhile travelers enjoy their time living the highlife, the promotion of
bath menus/bath butlers (26 percent) and turn down service (24 percent) as
amenities simply aren't of interest according to survey respondents.
oMore than half of respondents (54 percent) chose the complimentary use of
a Rolls Royce Phantom as the "outrageous" luxury hotel amenity they'd most
like to experience. No real surprise there!
The surreal car ride beat out access to a tea sommelier (9 percent), in-room
mixologist (9 percent), and fragrance butler (5 percent) among other lesser
desired extreme amenities.
Hotels.com makes it easy to book the type of accommodations with amenities
travelers want through theme/type and amenities filters to help guests find
the perfect home away from home they desire.
Hotels.com is a leading online accommodation booking brand. Through its global
network of websites, Hotels.com, LP connects travelers with over 160,000
properties around the world, ranging from international chains and
all-inclusive resorts to local favorites and bed & breakfasts, together with
all the information needed to book the perfect stay. Hotels.com, LP benefits
from one of the largest hotel contracting teams in the industry, obtaining the
best rates for its customers, and offers frequent sales, special deals and
promotions. There are more than 7 million Guest Reviews on the websites from
users who have actually stayed in the hotels to ensure customers can make an
informed choice when booking. Through Hotels.com, LP's industry-leading
loyalty program Welcome Rewards^®, customers can earn a free night for every
10 nights stayed at more than 85,000 hotels. Under its Price Match Guarantee,
if a customer can find the same deal for less on a prepaid hotel, Hotels.com,
LP will refund the difference.Travelers can book online or by contacting one
of the multilingual call centers. Special apps for mobile phones and tablets
can also be downloaded at www.hotels.com/deals/mobile_app/ enabling customers
to book on the go with access to 20,000 last minute deals. Hotels.com
publishes an award-winning twice-yearly review of international hotel room
price trends called the Hotels.com Hotel Price Index™, which is now produced
in 31 individual country editions, with North American data available at
www.hotel-price-index.com. Follow Hotels.com on Facebook at
www.facebook.com/Hotels.comUS, on Twitter at www.twitter.com/hotelsdotcom and
on YouTube at http://www.youtube.com/user/hotelsdotcom. Hotels.com. LP is part
of Expedia, Inc., the largest online travel company in the world with an
extensive portfolio that includes some of the world's best-known brands.
Hotels.com, Finding You The Perfect Place and the Hotels.com logo are either
registered trademarks or trademarks of Hotels.com, LP. All other trademarks
are property of their respective owners. © 2013 Hotels.com, LP. All rights
reserved. CST # 2083949-50
Ashley Aberbach – Finn Partners for Hotels.com
Phone: (212) 715-1524
Taylor L. Cole, APR
Hotels.com North America
Phone: (469) 335-8442
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