Econsultancy Ranks Sprinklr "Top Right" in 2013 Social Media Management Buyer's Guide

   Econsultancy Ranks Sprinklr "Top Right" in 2013 Social Media Management
                                Buyer's Guide

Company Earns Desired Placement for the 2nd Straight Year

PR Newswire

NEW YORK, Feb. 20, 2013

NEW YORK, Feb. 20, 2013 /PRNewswire/ --Sprinklr, the leading provider of
social media management infrastructure for the enterprise, today announced
that for the 2^nd year in a row, the Company has been placed in the "top
right" position in Econsultancy's Social Media Management Systems (SMSS)
Buyer's Guide. "Top Right" positioning indicates an SMMS provider's ability to
deliver the most sophisticated level of multi-channel social conversation
management and audience management. The guide contains comprehensive profiles
of 17 vendors of social media management technology and services.

The recently published analysis includes market trends and tips for marketers
who want to invest in social media management technology in order to
capitalize on the engagement, sales, and marketing opportunities that come
from using social media platforms. On the outside, many SMMS vendors look like
they offer the same features and services; however, buyers need to look deeper
to determine if a given vendor can make the most of the opportunities
presented by a company's unique social following. This requirement is
particularly acute as large brands address the challenge of scaling social
through the enterprise.

Sprinklr's social media management system enables large organizations to be
Social@Scale by engaging in a timely and relevant manner with their community
from a single location, across multiple corporate functions, and in multiple
social channels. Samsung, Intel, Dell, Sears, The Children's Place,
1-800-FLOWERS, Virgin America, Hearst, and Cisco are just a few of the 200
household name brands who are enabled by the Sprinklr platform to connect
with large audiences in real time and with a consistent voice.

"Social media management platforms offer businesses of all sizes the ability
to communicate, engage, and respond to consumers across multiple social
channels," said Econsultancy Research Analyst Amy Rodgers. "The challenge that
arises for buyers as a result of the wealth of vendor options available is in
determining their precise objectives for using social media, and finding a
vendor that can meet those needs."

"Econsultancy is well respected and did an extremely thorough job in their
analysis and report," said Ragy Thomas, CEO of Sprinklr. "Our goal, from the
very beginning of the company, has always been to build a product and
complementary services designed to specifically meet the unique needs of the
largest brands. We are most appreciative that Econsultancy recognized our
efforts and results."

According to a recent Marketing Profs study, Sprinklr clients are ranked as
five of the top six "most engaged" global brands and four out of the top six
"most responsive" brands. The Company recently announced the availability of
"Social@Scale: Best Practices from the World's Most Social Brands," a free
eBook compiling advice from 23 of the world's most social brands such as
General Motors, InterContinental Hotels Group, Microsoft, The GRAMMYs, Citi,
Groupon, Walgreens, JCP, and Virgin America and written by the leading
enterprise social practitioners responsible for strategy and execution. To
view the eBook please visit or Sprinklr's SlideShare channel,

About Sprinklr

Sprinklr fundamentally believes that the advent of social technologies changes
every aspect of how businesses connect with their audiences. With over 200
global brands as customers, and financing from Battery Ventures and Intel
Capital, the company is relentlessly focused on helping large enterprises
adapt the realities behind their firewall to the new realities of the
socially-networked and empowered customer. The company offers an
enterprise-wide Social Media Management System and related services. The
world's most social brands choose Sprinklr to be Social@Scale.

About Econsultancy

Econsultancy is a digital marketing best practice community and publisher,
which educates the world's marketers on everything from web analytics and
email marketing, to social media, PR and ecommerce. Econsultancy provides
independent research, consultancy services, and worldwide events and training
for over 180,000 members and counting, and has offices in London, New York,
Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc in
July 2012.

SOURCE Sprinklr

Contact: Jessy Adams, +1-212-850-5684,
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