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Audible Launches First iPad App

  Audible Launches First iPad App

Over 100 Million iPad Users Can Listen to Audiobooks More Easily and Enjoyably
                               than Ever Before

       Audible also Unveils New Enhancements to its Popular iPhone App

Business Wire

NEWARK, N.J. -- February 20, 2013

Audible.com today announced the release of two major improvements to the
Audible service. The first is a landmark update to the Audible player for iOS,
extending the existing app’s natively supported devices to include the
original iPad, iPad2 and new iPad Mini. In more important news for Audible
customers, Audible’s celebrated iPhone app has been redesigned and enhanced to
make the listening experience on the iPhone even more powerful.

                                 New iPad App

Audible’s new tablet-optimized experience takes advantage of the iPad’s larger
screen to deliver a visually stunning and more engaging library browsing and
playback experience. “More than 20 percent of Audible customers already use
Audible’s iPhone app on the iPad,” said Ajay Arora, VP Mobile Applications.
“We’re now delivering a vastly improved listening experience for this quickly
growing segment of Audible customers, which is also great news for anyone
who’s always wanted to try the Audible service on an iPad.”

Audible’s new interface uses a combination of established and custom design
patterns, resulting in a user-friendly app that will be familiar to iPad and
iPhone owners. In addition to an improved browsing experience, the app’s new
grid-view library layout focuses on audiobooks’ cover art, offering
at-a-glance perusal, while also supporting all-important library management
features.

                             New Look for iPhone

Audible’s iPhone update delivers a fresh new design for iPhone that refines
the overall user experience and maintains close visual consistency with the
new iPad app. “Audible customers download audiobooks to their iPhones so that
they can listen wherever they are, so that they’ll have more time to enjoy
books. We want to help make this listening time the best it can be. Our new
iPhone interface is designed to deliver a more streamlined, intuitive, and
engaging listening experience,” said Arora.

In addition to delivering a pleasing new look and feel, this iPhone release
also offers customers:

  *Simplified start up: sign-in using an existing Amazon account
  *Additional library filtering: Mark titles as finished and hide them in the
    library view
  *Downloads on the go:  Download the first 50Mb of an audiobook over
    cellular networks

Audible’s iPhone app is currently ranked third among apps in the books
category in the U.S., and since its launch in 2010, the app has received over
22,000 5-star ratings in the U.S., the UK and Germany. Audible’s iPhone app
was called “Unexpectedly Best iPhone app” when it launched by mobile app
expert Todd Ogasawara, and more recently was called “the most enjoyable way to
clean your house” by the iPhone Mom.

Audible for iOS is available now in the app store:
http://appstore.com/audible.

More information about Audible for iOS can be found here:
http://www.audible.com/wireless/iphone and
http://www.audible.com/wireless/ipad.

Audible is the exclusive provider of downloadable audiobooks to Apple’s iTunes
store, which means that tens of thousands of award-winning audio titles from
Audible can be purchased through iTunes.

ABOUT AUDIBLE, INC.

Audible, Inc., an Amazon.com, Inc. subsidiary (NASDAQ: AMZN), is the world’s
largest producer and seller of premium digital spoken audio information and
entertainment on the Internet, offering customers a new way to enhance and
enrich their lives every day. Audible’s mission is to establish literate
listening as a core tool for anyone seeking to be more productive, better
informed, or more thoughtfully entertained. Audible content comprises more
than 100,000 audio programs from more than 1,800 content providers, including
leading audiobook publishers, broadcasters, entertainers, magazine and
newspaper publishers, and business information providers. Audible is the
preeminent provider of spoken-word audio products for Apple’s iTunes® Store.

Contact:

Audible.com
Matthew Thornton
973-820-0402
mthornton@audible.com
 
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