Outsell Names Patrick O'Halloran New Board Member

Outsell Names Patrick O'Halloran New Board Member 
Former Accenture Partner Joins Outsell Board, Providing Great Insight
in the SaaS, Digital Marketing and CRM Markets 
MINNEAPOLIS, MN -- (Marketwire) -- 02/20/13 --  Outsell
(www.outsell.com), a digital marketing Software-as-a-Service (SaaS)
company that is transforming the way brands engage with consumers,
announced today that Patrick O'Halloran, an industry leading early
visionary in the SaaS Marketing and Strategic Consulting arenas, has
joined Outsell's Board of Directors. 
Patrick was at Accenture for over twenty two years, including eleven
years as its Partner in charge for Customer Insight organization. He
co-founded Accenture's Customer Relationship Management (CRM) cross
industry service line, currently a multi-billion dollar revenue
stream for Accenture, as well as creating and running the global
Customer Insight business unit for eight years, serving some of their
largest clients like Washington Mutual and Target Corporation. 
"We are thrilled that Patrick has joined our Board," said Mike
Wethington, President and CEO of Outsell. "His expertise in marketing
campaigns in a SaaS environment along with his deep CRM knowledge
from twenty plus years at Accenture gives him tremendous insight to
help us grow our business, further develop our Digital Engagement
Platform and broaden our customer base. Patrick will be instrumental
to helping us deliver on our mission of giving brands a better way to
engage with their consumers across multiple channels." 
Patrick has worked in all major industries specializing in marketing
solutions and helping companies become customer centric. He currently
sits on the board of Datalink, a company that analyzes, designs,
implements, and supports information storage infrastructures that
store, protect, and provide continuous access to information. He has
also served as Founding Partner and Chief Executive Officer of
Entiera, whose leading customer dialogue management solution helps
enterprises quickly design and execute campaigns across multiple
channels in a SaaS environment. Entiera Insight is a best-in-class
solution deployed by many Fortune 500 customers. Fair Isaac Corp.,
best known for its FICO credit scores, acquired Entiera in May 2012. 
"Outsell has demonstrate
d that there is a smarter, more efficient way
for brands to connect with their consumers through well timed,
personalized digital marketing campaigns that leverage customer data
and analytics," said Patrick O'Halloran. "I chose to work closely
with the Outsell team on its Board because of the company's very
customer-centric approach to marketing. I look forward to providing
my insight and experience across marketing, SaaS, and CRM to help
them continue to execute impactful digital marketing campaigns for
its customers." 
About Outsell LLC
 Outsell (www.outsell.com) is a digital marketing
Software-as-a-service (SaaS) company that is transforming the way
brands engage with consumers. Recognized by Inc. magazine as one of
the fastest-growing companies in America, Outsell's award-winning
Digital Engagement Platform offers clients the ability to
consistently engage with consumers across distributed sales networks
from the national to local level. Working with leading organizations
such as ADP, Omnicom and Saatchi & Saatchi, Outsell has created the
fastest path to drive measurable incremental sales for leading
Media Contact
Gina Rezendes
Big Swing Communications
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