Max Pellegrini to Lead Mobile Entertainment Division at RealNetworks

     Max Pellegrini to Lead Mobile Entertainment Division at RealNetworks

  PR Newswire

  SEATTLE, Feb. 20, 2013

SEATTLE, Feb. 20, 2013 /PRNewswire/ -- RealNetworks, Inc. (Nasdaq: RNWK) today
announced that Max Pellegrini has been named President of the company's Mobile
Entertainment division, which delivers ring-back tone and other mobile
entertainment services to carriers and device manufacturers worldwide. Under
Pellegrini, RealNetworks will continue to grow its carrier services, and also
create new smartphone-based consumer services.

"Max is a widely respected leader in mobile entertainment who has built
innovative businesses in the U.S. and Europe for over a dozen years," said Rob
Glaser, Founder, Chairman and Interim CEO of RealNetworks. "Max comes on board
to both guide the growth of our longstanding carrier-based business, and lead
development of new, innovative services focused on directly meeting consumer

"I am thrilled to join RealNetworks and contribute my international
direct-to-consumer experience," said Pellegrini. "RealNetworks' world-class
technology and global leadership in mobile entertainment provides a fantastic
foundation to build on."

Pellegrini is the former Chairman and CEO of, which was a leading
premium mobile web company in North America. He joined Dada in Italy in 2000,
and started the company's U.S. operation in 2005. In 2011, Dada was acquired
by mobile entertainment leader Buongiorno S.p.A, which was in turn acquired by
NTT DOCOMO in 2012.

Pellegrini succeeds Mike Lunsford, who is leaving the company. Lunsford was
with RealNetworks for five years, most recently as Executive Vice President of
Real's Mobile Entertainment (formerly SaaS) division. Said Glaser, "I want to
thank Mike for his leadership at Real during a period of company and industry

RealNetworks' Mobile Entertainment division provides services to over 27
million mobile subscribers worldwide. Through partnerships with tier-one
carriers like SK Telecom, T-Mobile, Verizon and Vodafone, the company delivers
ring-back tones, ring tones, and music on demand. The division also runs
intercarrier messaging (ICM) services in partnership with Syniverse.

About RealNetworks RealNetworks creates innovative applications and services
that make it easy for people to connect with and enjoy digital media.
RealNetworks invented the streaming media category and continues to connect
consumers with their digital media both directly and through partners, aiming
to support every network, device, media type and social network. Find
RealNetworks corporate information at

Contact: Michael Eggerling, +1-206-892-6308,
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