The Cheesecake Factory Continues International Expansion

  The Cheesecake Factory Continues International Expansion

Business Wire

CALABASAS HILLS, Calif. -- February 20, 2013

The Cheesecake Factory Incorporated (NASDAQ: CAKE)  today announced it has
entered into an exclusive licensing agreement with Alsea, S.A.B. de C.V., a
leading restaurant operator in Latin America, to build and operate The
Cheesecake Factory® restaurants. The agreement provides for the development of
a minimum of 12 restaurants over an eight-year period throughout Mexico and
Chile with the potential to expand the agreement to four other
countries—Argentina, Brazil, Colombia and Peru. The first restaurant is
expected to open in Mexico City by early fiscal 2014.

“Following the extremely successful introduction in 2012 of The Cheesecake
Factory® restaurants in the Middle East, we are pleased to announce the
continuation of our global growth strategy with another proven operator.
International development is a significant growth vehicle for us, with
excellent opportunities in Mexico, Chile and other Latin American countries.
Our agreement with Alsea further strengthens our ability to deliver on our
earnings per share growth objectives and enhance shareholder value,” said
David Overton, Chairman and CEO.

About The Cheesecake Factory Incorporated

The Cheesecake Factory Incorporated created the upscale casual dining segment
in 1978 with the introduction of its namesake concept. The Company operates
177 full-service, casual dining restaurants throughout the U.S., including 162
restaurants under The Cheesecake Factory® mark; 14 restaurants under the Grand
Lux Cafe® mark; and one restaurant under the RockSugar Pan Asian Kitchen®
mark. Internationally, three The Cheesecake Factory® restaurants operate under
a licensing agreement. The Company also operates two bakery production
facilities in Calabasas Hills, CA and Rocky Mount, NC that produce over 70
varieties of quality cheesecakes and other baked products. To learn more about
the Company, visit

About Alsea, S.A.B. de C.V.

Alsea is a leading restaurant operator in Latin America of global leading
brands in the quick service, coffee shop and casual dining segments. It has a
diversified portfolio, with brands such as Domino’s Pizza, Starbucks, Burger
King, Chili’s, California Pizza Kitchen, P.F. Chang’s, Pei-Wei and
Italianni’s. At the end of 2012, Alsea operated 1,421 units in Mexico,
Argentina, Chile and Colombia with more than 27,600 employees. Alsea’s shares
are traded on the Mexican Stock Exchange under the ticker symbol ALSEA*. For
more information, please visit

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These statements involve
known and unknown risks, uncertainties and other factors that may cause the
actual results, performance or achievements of the Company to be materially
different from any future results, performance or achievements expressed or
implied by forward-looking statements, in particular the Company’s ability to
expand internationally, including consumer acceptance of its concept, the
ability of the Company’s licensee to operate the Company’s concept, and the
Company’s ability to deliver on its targeted earnings per share growth
objective and increase shareholder value. In addition, numerous risks outside
the Company’s control may cause actual results to be materially different from
those stated or implied by forward-looking statements, including factors that
impact consumer confidence and spending; current and future macro national and
regional economic and credit market conditions; changes in national and
regional unemployment rates; the economic health of the Company’s landlords
and other tenants in retail centers in which its restaurants are located; the
economic health of suppliers, vendors and other third parties providing goods
or services to the Company; adverse weather conditions in regions in which the
Company’s restaurants are located; factors that are under the control of
government agencies, landlords and other third parties; and other risks and
uncertainties detailed from time to time in the Company’s filings with the
Securities and Exchange Commission (“SEC”), as set forth below. Investors are
cautioned that forward-looking statements are not guarantees of future
performance and that undue reliance should not be placed on such statements.
Forward-looking statements speak only as of the dates on which they are made
and the Company undertakes no obligation to publicly update or revise any
forward-looking statements or to make any other forward-looking statements,
whether as a result of new information, future events or otherwise, unless
required to do so by securities laws. Investors are referred to the full
discussion of risks and uncertainties associated with forward-looking
statements and the discussion of risk factors contained in the Company’s
latest Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current
Reports on Form 8-K as filed with the SEC, which are available at


The Cheesecake Factory Incorporated
Jill Peters, 818-871-8300
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