LINE Adds New Dimension to its Messaging Platform with LINE Play

       LINE Adds New Dimension to its Messaging Platform with LINE Play

Custom Avatars and Unique Virtual Environments Enable Users to Be More
Creative with their Communications

PR Newswire

LOS ANGELES, Feb. 20, 2013

LOS ANGELES, Feb. 20, 2013 /PRNewswire/ --LINE, the world's leading mobile
messaging platform with social network service, today announced the global
launch of LINE Play, an avatar creator and suite of virtual environments that
users can customize and use to communicate creatively with their family and



LINE Play avatars can be created in a variety of ways. Customers can use their
own headshot to create an avatar that closely resembles them, or select from a
wide range of eyes, noses, and mouths offered through LINE Play that can be
combined to create an entirely different look. Avatars can then join the LINE
Play virtual world where they can use LINE Play's new Action Stickers that
enable avatars to become more animated and lifelike.

LINE Play also enables users to decorate their avatar characters and virtual
environments with more than 2,000 fashion and interior items. Users can
purchase these by using LINE Play's virtual currency, which can be earned by
performing various tasks such as eating, taking baths, sleeping and watering
the plants in both your friends' rooms as well as your own. LINE Play also
features seasonal themes such as Christmas and Valentine's Day, among others.
LINE Play includes tight privacy controls that enable the user to choose
whether or not to allow avatars who are not friends to visit their rooms.

"LINE Play is a great example of how we're offering our customers a greater
degree of interaction," Says Jeanie Han, LINE US CEO. "Through messaging,
voice calling, stickers and the camera, our customers can interact with their
friends and families in a number of ways. We're taking digital communications
beyond words on a screen and leveraging more emotional drivers to make
communications more meaningful and fun."

More about LINE Play

  oPrice: Free (Some items are for sale)
  oSupported on: iPhone 4 or later with iOS 4.3 or higher / Android
    smartphone¡¯s with OS 2.2 or higher
  oDownload URL:


For more information about LINE, please visit:

About LINE
LINE is a smartphone app which allows users to enjoy free calls and messages
to one another, both nationally and internationally, regardless of which
mobile network provider they are using. Launched in June 2011 by NHN, LINE has
more than 100 million users worldwide. It has also been ranked no. 1 in 41
countries in the free app category including Japan, Singapore, Hong Kong,
Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab
Emirates, Qatar, Jordan, Israel, Switzerland, Turkey, Ukraine, Cambodia,
Kazakhstan, Russia, Belarus and Latvia. LINE carries various unique features
such as 'instant translation service,' 'Official Accounts' that enable users
to interact with famous public figures, 'Timeline and Home' to share recent
updates with friends, 'Shake it,' a fun way of exchanging ids and many

For more information visit:

About NHN Corporation
NHN Corporation is Korea's premier Internet company, operating the nation's
top search portal, Naver ( the leading online game portal,
Hangame ( the nation's largest children's portal, Jr. Naver
(, Korea's first online donation portal, Happybean
( and microblog service Me2DAY
( from the two business pillars of search and
games, NHN has rolled out a wide range of innovative and convenient online
services that enable people to enjoy their lives. NHN outgrew the confines of
the national borders. Not only did we build a good reputation in Japan but it
also set up NHN USA, forging toward becoming a world-class internet company.
The key mission is to connect users with the best quality services. For more
information: .

© 2013 NHN Corporation. All rights reserved. NHN, LINE logo are trademarks
and/or registered trademarks of NHN Corporation in Korea and other countries.
Other company and product names may be trademarks of the respective companies
with which they are associated. Features, pricing, availability, and
specifications are subject to change without notice.


Contact: Sara Ball, onechocolate communications,,
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